The entire approach to office design is changing.
The article in the Guardian is not telling the true picture of what is happening on the high street. Fairfield works with agents on daily bases who are updating their offices and we have seen a tremendous change in the last two years. The entire approach to office design is changing. The go ahead agents no longer are having meeting with clients behind desks. The new trend is to create attractive meeting areas at the front of the office. All elements of office design is changing, combined with a totally new marketing approach, the goal is to show sellers how a brick & mortar agency is far better placed to get the best deal and service levels for vendors. This is being achieved in many different ways and agents really need to think differently on how they are attracting new customers.
As Fairfield is talking to estate agents and letting agents across the country on a daily basis, they are in a fantastic position to get a clear picture and be able to give loads of up to date advice. Agents are using colour, highly attractive wall graphics which promote strong marketing messages and a lot more. Time and time again I have interviewed agents, and the comment is when a client walks into an office the quality of the lead is far better than an on-line enquiry. So there may be a lot of noise on line but I feel that if clients are making some of the biggest transactions in their lives they want to know that they are dealing with real people who will provide a solid local service. Agents are still opening new offices across the country.
Sponsored boog post by: http://www.estateagencydisplays.co.uk/
Janice Fairfield
Marketing Director
Fairfield Displays & Lighting Ltd
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