The importance of your social media accounts growing?

June 8, 2015

Social media is ever progressing and I am very certain that in the near future mostly new and more and more existing businesses will put greater values on the likes of their Twitter and Instagram accounts over their own website and possibly even email addresses too. I will put my hand up that of a morning, when I am reaching out for my mobile phone to see what messages have come my way, I will check social media over emails. This is because by me checking social media, ie my Twitter account, not only am I seeing who may have messaged/mentioned me, but I can also catch up on what has been happening as I am following the accounts who release the updates I am interested in.

The importance of your social media profile is definitely increasing, news from Google says that Twitter will now form part of keyword searches where results will produce tweets from accounts by way of a dedicated search box within this search engine – Rolling out in the USA initially and upon testing soon to be available to us here in the UK. SEO will soon be more down to social media than the likes of meta tags or naming images on your website etc.

I heard a few stories recently where people are actually changing their own names to coincide with their social media profile names. Makes sense? Possibly sounds a bit crazy, but for younger generations where your surname/full name is already taken, you want something that you can call your own so amending your actual birth name can help to get your life back in order… I see this kind of trend increasing (fortunately I grabbed my name both on Twitter and LinkedIn so I can rest my mind).

Whatever you do, if you have created social media accounts then I do suggest you try and update them as often as possible with relevant content, make sure all your details are up to date especially if you have moved office recently or changed contact numbers and if you have not created your social media presence yet then don’t wait too long to do so!

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove asks government to carefully consider property tax changes

The UK’s largest property platform Rightmove is asking the government to carefully consider the impact of any changes to property taxation to avoid unintended consequences which would risk stalling parts of the market. Key data National property tax Just under a third (30%) of homes for sale in England are priced at over £500,000, and…
Read More →
Estate Agent Talk

Get Fast and Reliable Basement Flood Cleaning Services

Having water in your basement is awful. It could be because of a storm, busted pipe, or bad sump pump. Whatever the reason, water damage in your basement has disastrous effects if not dealt with. Basement Flood Cleaning Services are what you need. They will dry it out, disinfect the floor, and have your basement…
Read More →
Breaking News

Breaking Property News 21/08/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Providing comprehensive, predictive operational intelligence across all aspects of building operations  JLL (NYSE: JLL) this week introduced artificial intelligence (AI) capabilities that are now available as an add-on to Prism, its award-winning building operations platform. As part of JLL’s property management technology ecosystem powered by…
Read More →
Breaking News

UK House Price Index summary: June 2025

The average monthly rate of house price growth in June was 1.4%. The average annual rate of house price growth in June was 3.7%, up from 2.7% in May. As a result, the average UK house price remains at £269,000.   CEO of Yopa, Verona Frankish, commented: “June’s figures reflect a market that is steadily…
Read More →
Breaking News

Private rent and house prices, UK: August 2025

Average UK monthly private rents increased by 5.9%, to £1,343, in the 12 months to July 2025 (provisional estimate); this annual growth rate is down from 6.7% in the 12 months to June 2025. Average rents increased to £1,398 (6.0%) in England, £807 (7.9%) in Wales, and £999 (3.6%) in Scotland, in the 12 months…
Read More →
Breaking News

Industry response to latest inflation figures

Nathan Emerson, CEO of Propertymark, comments: “Unfortunately, any increase seen within the rate of inflation does brings very justified concerns to consumers, many of whom are still struggling with the cost of living, which has been steadily rising over the past few years. “Although there is more work to be done to help ensure inflation…
Read More →