The King is Dead and how consistent is your agency’s marketing and PR message?

 

I don’t feel I fit in with most PR and marketing people. For three main reasons.

Firstly I’m not posh, never went to university and don’t take myself seriously – as someone once said ‘it’s PR not ER, chill out’.

Secondly I have a real allergy to jargon, the mere sound of such gems as ‘game changer’, ‘disruptor’ and ‘synergy’ bring me out in an itchy rash.

And thirdly I disagree with a lot I hear from certain peers. The main one at the moment is that ‘content is king / queen.’

Don’t get me wrong the quality of the content your agency has on offer is REALLY important. You will be judged on your blogs, newsletters, web copy and adverts. But content means sod all without consistency.

Think of it like this if you go the gym once a month you’ll feel ok for a couple of hours afterwards but won’t see long term results. Trust me I speak from decades of experience on this one.

But when you go regularly you get to see improvements and positive changes. Same with marketing and PR – be consistent.

Another way at looking at is this – If you took your partner for a romantic weekend in Paris but most of the time you treated he / she with disrespect and distraction the impact of the ‘city of love’ would be watered down like wine on an all inclusive holiday.

But as my wise old Irish Uncle Tighe used to say: ‘In love it’s the little, everyday things you do which make the relationship work over the passage of time’.

Exactly the same with marketing and PR – being consistent gets you noticed more, as long as you’re seen as being helpful and not overly salesy people will want to hear your regular messages.

I’ve got to cut this blog short as I’m taking my Missus out for lunch (taking Uncle T’s advice on board) but here’s briefly how you can be consistent and get your agency’s profile to rise and remain high.

Blogs – weekly or fortnightly.

Email marketing – I recommend fortnightly.

Press Relations – Contact your local media on a monthly basis – see if there’s any property related stuff you can help them with.

Newsletters – don’t dismiss print – quarterly editions will set you apart from many other agencies.

There’s much more you can do to be consistent and proactive but I’ve got to dash. Love calls.

Thanks for reading, here’s to your next instruction and enjoy today because you ain’t guaranteed tomorrow.

Jerry

www.propertyprexpert.co.uk

PS: There are lots of lovely PR people out there I like, well, a couple, maybe three.

 

 

 

 

Alex Evans

You May Also Enjoy

Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More