The main Skill behind successful Social Media marketing.
October 2, 2014
Social Media for many is still only just a vaguely understood new marketing tool that usually is only dabbled in to every now and then. These kind of people will generally have their own social media accounts created, though their updates are very random or they mainly use their channels to read up on what other people are doing.
So what is the all important skill that really needs to be worked on in order for you to go from an unmeaningful social media presence to building momentum and some action for the time you commit?
It really boils time to the skill of time management as by you committing more and more time to your social media campaigns will generally see you get a far better response that if you give little to none at all. By time management I mean spending at least an hour a day to cover the following important key points:
- Research. Research what is current within your industry and share that content out to your followers.
- Content. Study the best content that will make the biggest impact and get the best reactions from your key target audience.
- Blogs and Images. Spend time accumulating your own content to include writing useful blogs that helps the audience you are building as well as thinking about quality images to enhance all your posts.
- Creativity. Be sure to investigate all that is happening on social media and be sure to join in on community / themed events such as Hangouts, Twitter hours and other live activities that rather like local business networking, gets a target and active crowd together in one place.
- Schedule. Be clever with your time and use social media management softwares such as Hootsuite and SproutSocial that enables you to schedule your social media updates so that you are not having to constantly access your accounts to deliver content.
You May Also Enjoy
Tackling Empty Properties
A UK Perspective on Best Practice and Recommendations for Reform Propertymark, the UK’s leading professional body for property agents, has today published a comprehensive new position paper highlighting the urgent need for coordinated, practical and properly resourced action to bring long-term empty properties back into use. With over 359,000 homes sitting empty for more than…
Read More 
Pet-friendly rentals plunge 39%
New research from Inventory Base reveals that the number of pet-friendly rental homes in England has fallen by -39% since the start of 2026, as landlords appear to be reducing the number of homes openly marketed as allowing pets ahead of the Renters’ Rights Act taking effect from 1st May. The Renters’ Rights Act (RRA)…
Read More 
Latest Nationwide house price data showing a 2.2% increase
Industry reaction to Nationwide house price data showing UK annual house price growth picked up to 2.2% in March, from 1.0% in February. Nathan Emerson, CEO of Propertymark, comments: “An uplift in house prices will be welcomed by the market and suggests that buyer demand remains resilient despite ongoing economic headwinds. Improved sentiment, coupled with…
Read More 
UK house price growth picks up in March
UK annual house price growth picked up to 2.2% in March, from 1.0% in February Northern Ireland best performing area in Q1 2026, with prices up 9.5% year-on-year Outer South East weakest performing region, with prices down 0.7% compared with Q1 2025 Headlines Mar-26 Feb-26 Monthly Index* 552.6 547.7 Monthly Change* 0.9% 0.3% Annual Change…
Read More 
Mortgage approvals up in February
The latest mortgage approval data from the Bank of England show that: – Mortgage approvals on house purchases for February sat at 62,584 up (3.9%) from 60,246 seen in January. Approvals are down (-3.9%) when compared to the 65,114 seen in February 2025. This annual decline was expected due to wider market slowdown and economic…
Read More 
Pain for landlords as buy-to-let borrowing costs soar
Buy-to-let fixed mortgage rates are soaring due to unrest in the Middle East, according to Moneyfactscompare.co.uk. Landlords also face further financial challenges over the next few years, to meet new private rental rules. Average buy-to-let fixed rates over a two- or five-year term have risen since the start of March 2026. The two-year rate is…
Read More