The main Skill behind successful Social Media marketing.
October 2, 2014
Social Media for many is still only just a vaguely understood new marketing tool that usually is only dabbled in to every now and then. These kind of people will generally have their own social media accounts created, though their updates are very random or they mainly use their channels to read up on what other people are doing.
So what is the all important skill that really needs to be worked on in order for you to go from an unmeaningful social media presence to building momentum and some action for the time you commit?
It really boils time to the skill of time management as by you committing more and more time to your social media campaigns will generally see you get a far better response that if you give little to none at all. By time management I mean spending at least an hour a day to cover the following important key points:
- Research. Research what is current within your industry and share that content out to your followers.
- Content. Study the best content that will make the biggest impact and get the best reactions from your key target audience.
- Blogs and Images. Spend time accumulating your own content to include writing useful blogs that helps the audience you are building as well as thinking about quality images to enhance all your posts.
- Creativity. Be sure to investigate all that is happening on social media and be sure to join in on community / themed events such as Hangouts, Twitter hours and other live activities that rather like local business networking, gets a target and active crowd together in one place.
- Schedule. Be clever with your time and use social media management softwares such as Hootsuite and SproutSocial that enables you to schedule your social media updates so that you are not having to constantly access your accounts to deliver content.
You May Also Enjoy
Housing Ombudsman’s report demonstrates necessity of vibrant and growing private rental sector
Following a recent report from the Housing Ombudsman titled ‘Spotlight Report: Repairing Trust’, which revealed that 2024/25 witnessed a 474 per cent surge in complaints about poor living conditions compared to 2019/20, Propertymark has stated that this demonstrates the necessity for a vibrant and growing private rental sector. Referencing the UK Government’s ambition to construct…
Read More 
Inheritance Tax Receipts raise £1.5 billion in two months
Inheritance tax receipts hit £1.5 billion in the first two months of the current tax year, according to data released by HM Revenue and Customs (HMRC) this morning. This is £98 million higher than the previous tax year, and continues an upward trend over the last two decades. Nicholas Hyett, Investment Manager at Wealth Club…
Read More 
Propertymark Responds to Boiler Scheme Consultation
Responding to the Department for Energy Security and Net Zero’s Boiler Upgrade Scheme and Certification requirements for clean heat schemes consultation (England, Wales and Scotland), Propertymark has stressed the concerns of property agents that landlords are struggling to afford energy efficiency improving measures and warn that the scheme must evolve to protect the availability of…
Read More 
Industry Reaction to Bank of England’s decision to hold interest rates at 4.25%
Following a previous cut in May, the rate has today been held at 4.25%. This comes as a result of inflation easing slightly to 3.4% (May 2025), but remaining higher than the Bank of England target rate of 2.0%. The decision to hold the base rate by the Monetary Policy Committee was the result of…
Read More
Rents Climb as High as 17.4%
The latest market analysis by London lettings and estate agent, Benham and Reeves, has found that rents across Britain have surged by as much as 17.4% in some areas since the Labour Government adopted the proposed Renters’ Rights Bill which is likely to become law later this Summer after the Bill enters the House of Lords…
Read More 
Breaking Property News 19/06/25
Daily bite-sized proptech and property news in partnership with Proptech-X. Cloud-based practice management platform launches at Taylor Rose Taylor Rose parent AIIC Group rolls out cloud-based practice management platform AIIC Group (“AIIC”), the legal group behind law firms Taylor Rose, FDR Law and Kingsley Wood, is rolling out a new fully cloud-based practice management…
Read More