The most in-demand prime London streets bucking Brexit uncertainty

November 28, 2019

Leading London lettings and estate agent, Benham and Reeves, has revealed the capital’s prime and super-prime streets where buyer activity remains robust despite a wider market freeze due to an uncertain political landscape.

Benham and Reeves analysed property sales between £3m and £10m and £10m+ over the last 12 months to find the streets that remain hot for London’s high-end home buyers and how much they’re paying.

Prime London

In the last year, the prime market (£3m-£10m) has seen a total of 917 sales across London with an average price paid of £4.5m, and sales totaling £4.1bn.

The most sought after road in London at this level of the market is Blackfriars Road in Southwark with a huge total of 51 sales in the last 12 months totaling £227.5m – the largest total sales value.

Bishops Avenue in Barnet and Chiltern Street in Westminster rank second with 13 sales apiece, with Marylebone Lane, also in Westminster, and Campden Hill in Kensington and Chelsea, Water Lane in the City of London, Waterfront Drive in Hammersmith and Fulham and Young Street in Kensington and Chelsea also amongst the most in-demand with six sales each.

Campden Hill was also home to the highest average price per sale at almost £7.6m.

Super Prime London

At the very top end of the London market, there has been a total of 79 transactions in the last 12 months, averaging £17.2m a sale with a total of £1.4bn worth of property sold.

Ashburton Place in Westminster tops the table with six transactions, followed by Avenue Road, also in Westminster, with four transactions. Wilton Crescent in Westminster and Tregunter Road and Campden Hill, both in Kensington and Chelsea, have also seen three sales each in the last year.

Ashburton Place not only tops the table for transactions but is home to the highest average sold price at a staggering £27.5m, as well as the highest total value of property sold at £165.4m.

Managing Director of Benham and Reeves, Anita Mehra, commented:

“The continued political and economic uncertainty caused by our prolonged departure from the European Union has had an impact on buyer sentiment across London’s high-end market, and we’ve seen this caution lead to a fall in transactions and a decline in the price achieved during a sale to a certain extent.

However, to have seen as many as six sales transact over the ten million pound mark on one street alone is proof that London remains one of if not the most desirable market in the world, despite this tougher landscape.

In addition to this, it seems as though we have very much seen the bottom of the market over the last few months and there has already been a notable uplift in buyer and seller activity which is already stimulating the prime and super-prime markets.”

Prime London Streets – by number of sales between £3m-£10m in the last 12 months
Number of sales
Street
Borough
Average Price
Total value
51
BLACKFRIARS ROAD
Southwark
£4,460,554
£227,488,249
13
THE BISHOPS AVENUE
Barnet
£4,830,769
£62,800,000
13
CHILTERN STREET
City of Westminster
£4,363,969
£56,731,600
9
MARYLEBONE LANE
City of Westminster
£5,142,678
£46,284,100
6
CAMPDEN HILL
Kensington and Chelsea
£7,573,974
£45,443,843
6
WATER LANE
City of London
£5,071,917
£30,431,500
5
RATHBONE PLACE
City of Westminster
£5,879,828
£29,399,140
5
CARLTON HILL
City of Westminster
£5,380,000
£26,900,000
6
YOUNG STREET
Kensington and Chelsea
£4,160,000
£24,960,000
6
WATERFRONT DRIVE
Hammersmith and Fulham
£4,113,600
£24,681,600
4
REGENTS PARK ROAD
Camden
£6,069,875
£24,279,500
4
TITE STREET
Kensington and Chelsea
£5,744,610
£22,978,440
4
SOUTH STREET
City of Westminster
£5,568,750
£22,275,000
5
EATON PLACE
City of Westminster
£4,090,690
£20,453,450
4
ABINGDON ROAD
Kensington and Chelsea
£4,418,750
£17,675,000
917
All Sales
£4,569,742
£4,190,453,173
Super Prime London Streets – by number of sales at £10m and above in the last 12 months
Number of sales
Street
Borough
Average Price
Total value
6
ASHBURTON PLACE
City of Westminster
£27,568,085
£165,408,507
4
AVENUE ROAD
City of Westminster / Camden
£22,837,500
£91,350,000
2
ILCHESTER PLACE
Kensington and Chelsea
£21,425,000
£42,850,000
2
MOUNT STREET
City of Westminster
£21,250,000
£42,500,000
2
CHESTER SQUARE
City of Westminster
£20,294,250
£40,588,500
3
WILTON CRESCENT
City of Westminster
£17,666,667
£53,000,000
3
TREGUNTER ROAD
Kensington and Chelsea
£15,716,667
£47,150,000
2
HOLLANDGREEN PLACE
Kensington and Chelsea
£14,187,500
£28,375,000
2
MULBERRY WALK
Kensington and Chelsea
£13,750,000
£27,500,000
2
CHESTER TERRACE
Camden
£12,750,000
£25,500,000
2
LANSDOWNE ROAD
Kensington and Chelsea
£12,497,950
£24,995,900
2
EATON PLACE
City of Westminster
£12,245,000
£24,490,000
3
CAMPDEN HILL
Kensington and Chelsea
£12,105,208
£36,315,625
2
HORTENSIA ROAD
Kensington and Chelsea
£11,950,000
£23,900,000
2
HAMILTON TERRACE
City of Westminster
£11,300,000
£22,600,000
79
All Sales
£17,193,545
£1,358,290,052

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Mortgage Borrowing Dip

Key points: Net borrowing of mortgage debt by individuals decreased to £3.9 billion in September, from £4.2 billion in August, below the previous 6-month average of £4.9 billion. Net mortgage approvals for house purchases decreased to 53,400 in September, below an average of around 58,800 over the previous 6-months. Approvals for remortgaging increased to 42,600…
Read More →
Breaking News

Autumn Budget 2026: Property industry reaction

Following today’s Autumn Budget, reaction from property industry experts on six key areas for the property market. First-time buyer support: The £4.7bn Your First Home equity loan scheme, supporting 70,000 buyers, alongside the introduction of a new First Time Buyer ISA. Inflation and borrowing costs: The extension of the fuel duty freeze, household energy support…
Read More →
Breaking News

Can you legally BAN Halloween Trick or Treaters?

People who dread the annual knock of trick-or-treaters may have more power to keep Halloween callers away than they realise. As millions of children prepare to take to the streets on October 31, a property law expert has explained what homeowners can do if they do not want strangers walking up their path or knocking…
Read More →
Estate Agent Talk

What the sector need to do differently to give first time buyers a chance

By Peter Hawley, Director, SOWN (part of LRG) The mortgage and property sector needs to stop assuming that younger buyers are either ready to buy outright or not ready at all. For many, the reality is somewhere in between. They may have stable employment, a deposit and a strong desire to own, but still find…
Read More →
Letting Agent Talk

The 50-property tipping point: when landlords need a different approach

By Adam Hills, Client Services Director, LRG Living Markets A sizeable residential property portfolio can create significant opportunities for long-term income and capital growth. But as it expands, so does the complexity of managing it effectively. For landlords with 50 or more properties, the challenge extends well beyond finding tenants or collecting rent to communication,…
Read More →
Estate Agent Talk

Home is where the stress is

Couples find first-time buying more anxiety-inducing than buying solo First-time buying: Anxiety doubles when finding a home with your partner! Stress and anxiety significantly increase when buying a first home with your partner compared to flying solo The likes of searching for a property, applying for mortgages and progressing through the legalities are all significantly…
Read More →