The nation’s busiest minute for home-hunting: 8.48pm on a Wednesday

December 2, 2019
Rightmove logo
  • New Rightmove data reveals that 8.48pm on a Wednesday is the most popular time for people looking for their next home1
  • Visits to Rightmove’s platforms peak between 8-9pm each day as many people spend the evening dual-screening
  • Home hunters are set to get ready for a post-Christmas rush, which last year saw traffic on Rightmove2 increase by 231% between Christmas Day and January 2nd

If you’ve ever found yourself home-hunting online just before 9pm in the evening, you’re not alone.

Rightmove’s data scientists have revealed that on average there are more people on the UK’s biggest property website at 8.48pm on a Wednesday than any other minute of the week. The busiest hour is between 8pm and 9pm and the quietest hour is at 4am on a Monday.

Home-hunters spend an average of over one billion minutes searching Rightmove every month3, with an average of 141 million visits each month4.

December is usually the quietest month for home-hunting, but traffic starts to rise from Boxing Day onwards. Last Christmas, page views increased by 231% between Christmas Day and January 2nd and the busiest day in December was Sunday 30th December, as people started to think about moving in the new year.

Rightmove’s property expert Miles Shipside said: “We know just how obsessed the nation is with property, but to see such precise consistency in terms of browsing times is really quite remarkable. It may be that the Wednesday peak of 8.48pm coincides with the final advert break of many TV shows. A few years back the busiest time of day was lunchtime but as mobile usage increased this has changed to property lovers revisiting us every evening.

“As we move into December we see people start to get distracted by turkey and tinsel, but once the celebrations are in full swing it doesn’t take long before traffic rises again. Some may realise their home is too small or they finally decide that next year will be the year they take on an exciting project and buy a fixer upper property.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Estate Agent Talk

Closing the gap on client relationships and recommendations

New research from iamproperty has highlighted the growing disconnect between what buyers and sellers want from their agent and what they experience, which could be killing recommendations from happy clients. iamproperty’s quarterly consumer survey revealed that only a third of respondents (32%)¹ would recommend their agent following their experience. With many agents relying on recommendations…
Read More →
Estate Agent Talk

Northern Ireland to expect over 25,000 new home movers

Belfast-based estate agency John Minnis has revealed that Northern Ireland is to welcome an estimated 25,000- 30,000 new arrivals from the UK and Europe over the next five years, as migration to the region reaches its highest levels in more than a decade. Recent figures show that 11,700 people relocated from other parts of the…
Read More →
Breaking News

Red tape and rising costs stifling new-build availability across the capital

The latest analysis from London estate agent, Benham and Reeves, has revealed how protracted building timelines are preventing the capital’s housebuilders from delivering the level of new-build housing stock required to meet demand, with new homes currently accounting for just 7.5% of all properties listed for sale across London. Benham and Reeves analysed the latest…
Read More →
Estate Agent Talk

UK’s new wave of ‘second cities’ offers strongest yield growth for property investors

The latest research from West One Loans has found that whilst investors may continue to favour the nation’s key cities such as London, Birmingham, and Manchester, a new wave of ‘second cities’ is delivering the strongest growth in rental yields. These emerging markets are offering investors the chance to achieve attractive returns, driven by rising…
Read More →
Estate Agent Talk

Decline in change of use further constricting housing supply

Jonathan Samuels, CEO of Octane Capital, believes that a decline in conversion projects could ultimately prevent the Government from hitting its ambitious housing delivery targets, as the firm’s latest analysis has revealed that the number of homes created through change of use has fallen sharply in the last five years. Octane Capital analysed official Government…
Read More →
Rightmove logo
Breaking News

Annual price fall driven by south, which could be harder hit by rumoured property taxes

The average price of property coming to the market for sale rises by 0.4% (+£1,517) this month to £370,257. However, average new seller asking prices are now 0.1% below this time last year following several months of muted price growth The dip in annual prices is driven by London and the south, as the south…
Read More →