We all know how difficult it can be to stand out from the crowd, especially in such a saturated market such as the property market. So what options are available to help achieve this?

  • Website update – A popular option – One that doesn’t eat into your pocket too much and does have a positive impact on the whole, but does it really help attract new business?
  • SEO refinements – Starting to hold its own as an essential marketing strategy. It does work well, as long as it is managed frequently and efficiently, which can lead to high costs if catered for externally.
  • Property listing sites – Zoopla, Rightmove and more recently OnTheMarket, to name but a few. Yes, you will get the hits, but for what cost? Being able to say “and we also list your property on…” is “old hat” now and has little influence on a customer’s decision on whether to instruct you or one of your competitors.

No doubt, you all hear on a daily basis from marketing experts, offering varying opinions on which route to take to improve sales and instructions and how to take your business to the next level. Well here’s another, but hopefully this route offers something both fresh and affordable.

Think differently and you will succeed
The only way to truly get noticed is to do something different, making an impact. Along with many major business sectors, we see video as being the number one marketing tool right now, and, more importantly, for the foreseeable future. We’re talking about HD property tours produced to a high standard, for the masses, not just high profile agents and their related big properties. The platform of choice for hosting your tours is, without doubt, YouTube.

How does it work?
The process is very simple. You offer a video tour as part of your pitch. Something that very few (if any) of your competitors will be offering. YouTube as a brand is as big as they come, so to be able to offer a video tour, which has the potential to be viewed by millions, can have massive appeal. People are already starting to see YouTube’s greatness. Did you know that a large number of people now use YouTube as a search engine? Long gone are the days where somebody would use Google to search for a how-to guide. Just YouTube it and let somebody show you how to do it instead.

“By 2019, 72% of mobile traffic will be video content” – Source: CISCO
This may be seen as a very bold prediction to make, but it was made by a much respected source in the technology world. You only have to look into current video and mobile trends to form a similar opinion about what the future holds for the internet. Both mobile data and broadband speeds are constantly being improved, with new plans now in place to provide high speed connections to the entire UK. Couple that together with facts like “84% of purchasers find their dream home online” and “YouTube receives over 1 billion unique visitors every month”, it becomes clear that the online market is extremely active and video is here to stay.

Is the property market unique?
We believe not. It is a market with customers that you try to sell products to. The only big difference being that it will probably be one of the biggest purchases a customer will make in their lifetime. This is exactly why, to a prospective buyer, first impressions need to have the biggest impact possible. As for the sellers, offering video tours will increase your instructions, making it a win-win situation.

We know that it is every agent’s mission to promote their services and their properties to their best abilities. Let Property Showcase assist, helping you push your campaigns to the next level, leaving competition behind. For more information, visit

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