Top Technical SEO Mistakes Dubai Businesses Make (and How to Fix Them)

September 4, 2025

Dubai’s digital marketplace is one of the most competitive in the world. Businesses are investing heavily in design, ads, and content—but many overlook the foundation of online success: technical SEO. Without it, even the best marketing campaigns can fail to deliver results.

That’s why forward-thinking companies turn to solutions like data-driven SEO Service in Dubai from Dominate Online, where every optimization is backed by research and measurable insights.

In this guide, we’ll cover the most common technical SEO mistakes Dubai businesses make, and how you can fix them.

1. Slow Website Speed

A slow site leads to high bounce rates and lower rankings.

Fix: Compress images, use a CDN, and choose faster hosting.

2. Poor Mobile Optimization

With Dubai’s mobile-first users, a site that isn’t mobile-friendly loses potential customers.

Fix: Use responsive design, test layouts on multiple devices, and prioritize mobile UX.

 

3. Missing HTTPS Security

Users won’t trust a site without the padlock icon. Google also uses HTTPS as a ranking signal.

Fix: Install SSL certificates and redirect all pages to secure versions.

 

4. Broken Links and Crawl Errors

These errors make it harder for search engines to index your site.

Fix: Regularly audit links and set proper redirects for missing pages.

 

5. Poor Site Architecture

Confusing navigation is common in Dubai business websites and it damages both SEO and UX.

Fix: Keep navigation simple, use internal linking, and maintain a logical hierarchy.

 

6. Ignoring Structured Data

Rich snippets help your listings stand out in Dubai’s competitive SERPs.

Fix: Add schema markup for products, services, and local business info.

 

7. Duplicate Content Issues

Multilingual sites in Dubai (Arabic/English) often suffer from duplicate content.

Fix: Use canonical tags, hreflang attributes, and avoid duplicate product/service pages.

 

Why a Data-Driven Approach Matters

Many businesses make changes based on assumptions instead of evidence. A data-driven SEO Service in Dubai ensures every technical fix is based on real insights—so you know exactly what’s working and why. This means:

  • Faster improvements in rankings.

  • Better user experiences.

  • Measurable ROI on your SEO investment.

 

Final Thoughts

Technical SEO mistakes are common—but they’re also preventable. By addressing site speed, crawlability, and structured data, you set your business up for long-term success.

For the best results, partner with Dominate Online, the trusted provider of data-driven SEO Service in Dubai. With our tailored strategies, we help your website perform at its full potential in one of the most competitive markets in the world.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Estate Agent Talk

Property expert reveals SIX common house-buying errors

Property expert reveals SIX common and easily avoidable house-buying errors that you’ll regret further down the line Viewing a potential new home is exciting, but many buyers and renters get caught up in the decor and the layout and ignore some potential red flags that may mean they’ll regret their choice a few months down…
Read More →
Breaking News

Half of homebuyers barely know the area they move to

Nearly half of homebuyers move to neighbourhoods they barely know – So how do you find the right home if you aren’t familiar with the area? New research from The Property DriveBuy reveals that nearly half of homebuyers are unfamiliar with their new neighbourhoods before moving in, with more than one in five admitting they…
Read More →
Estate Agent Talk

The Role of Virtual Reality in the Future of Real Estate Sales

Technology continues to reshape the real estate industry, changing how buyers discover properties, how sellers showcase them, and how agents facilitate transactions. One of the most exciting innovations making waves is virtual reality (VR). What once seemed like science fiction—walking through a home without stepping foot inside—has now become a practical, powerful sales tool. For…
Read More →
Estate Agent Talk

Why Are People Moving to North West London?

North West London has become an increasingly popular choice for people looking to relocate within the capital. It offers a unique blend of convenient transport links, diverse communities, and a wide range of housing options, which appeals to professionals, families, and young people alike. In this post, we explore some of the reasons why more…
Read More →
Breaking News

Breaking Property News 24/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Instant Valuation Tool – IVT – and premium lead management dashboard available for all Nurtur, a leading property marketing technology provider, has announced that its popular Instant Valuation Tool (IVT) and premium Lead Management dashboard are now available free of charge to estate agents,…
Read More →
Breaking News

Breaking Property News 23/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   PAT Testing explained: What Landlords, Agents and Operators need to know What Is PAT testing? PAT stands for Portable Appliance Testing. It’s the process of checking electrical appliances—anything that plugs into a socket—to make sure they are safe to use. This includes everything from…
Read More →