Traditional Media ROI ?

March 7, 2016

Recently Christopher Walkey wrote an article “Ditching Print Media for Digital Marketing” where a resent survey conducted on twitter showed that 67% of the Estate/Letting Agents did NOT value or use local newspaper advertising and 53% stated that newspaper advertising did not offer a return on investment. 

With these figures in mind I would like to draw your attention to comparing  the cost of video production to tradition media and the potential ROI

The following figures are be based on an average across the UK in your local press and a  “property/development video production” however even more options are available to you with fully branded “property video slideshows” 

It  would cost around £250-£500 for 1 week 1/4 page advert reaching approx 5000 readers, now you cant track the amount of readers or people interacting with the paper or seeing your advert, you can only really go by any inquiries you receive through that source.

We’re not meaning to sound that we’re running this form of advertising down, we truly believe there is a place for everything and one medium can compliment another, for example running a specific offer to the local area with a reference to logging a discount code and signing up to your website (which also shows a video) would be an awesome way to generate local business and drive people to your website whilst informing them of other products/service with the video featured on your website.

So why have a video produced..?

Because… your company will get a massive return on investment, increased website engagement, more social media followers, increased email click through rate,  increased brand awareness, track-able statistics and use for targeted video marketing campaigns and you would defiantly be using the video for longer than 1 week and would reach a larger audience of 5,000.

Whether you are looking for a corporate video, animated video, testimonial video or a product/service video to be produced, all can send a clear message and engage your potential new customers which would have a positive effect on your brands awareness and sales.

 

Alex Evans

You May Also Enjoy

Estate Agent Talk

Selling an Inherited Property in Scotland: A Clear Guide

Selling an inherited property in Scotland can begin only once confirmation, the Scottish equivalent of probate, has been granted by the court. Until that legal authority is in place, the executor cannot complete a sale, so grasping the sequence early saves later frustration. Families who would rather not manage a long marketing process sometimes approach…
Read More →
Breaking News

Breaking Property News 3/9/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   The imminent interest rate hike is going to be a real reckoner for property   When interest rates rise again, Britain’s housing market will discover what it is really worth   Thought Leadership by Andrew Stanton CEO Proptech-PR For more than a decade, Britain’s housing…
Read More →
Breaking News

Tenancy deposit reform overlooks estimated £750m

As the Government considers reforms to England’s tenancy deposit system, The Letting Partnership is warning that one major question remains almost entirely absent from the debate: what happens to tenancy deposits that are never reclaimed? While current discussions have focused on how deposits should be protected in future, namely custodial vs insured schemes, far less attention…
Read More →
Breaking News

Application to offer in 24 hours with new Barclays Fast-Track Remortgage

Barclays launches first-of-its-kind Fast-Track Remortgage, which can provide eligible customers1 a mortgage offer within 24 hours, and completion in as little as five days Research finds those who have switched lenders are twice as likely to find the process difficult compared to those who stayed with their lender (20 per cent vs 10 per cent)…
Read More →
Estate Agent Talk

Mortgage overpayments in a confident market

Financial experts are encouraging homeowners and first-time buyers to take a fresh look at mortgage overpayments as confidence builds in the UK property market and interest rates begin to ease. With major lenders cutting rates, improved loan-to-value options for buyers, and growing optimism in the 2026 market, mortgage overpayments are emerging as a powerful and…
Read More →
Breaking News

House price growth remained subdued in August

UK annual house price growth remained broadly stable in August at 1.6% House prices were up 0.2% month on month Headlines Aug-26 Jul-26‡ Monthly Index* 550.1 549.1 Monthly Change* 0.2% -0.1% Annual Change 1.6% 1.4% Average Price (not seasonally adjusted) £275,465 £276,581 * Seasonally adjusted figure (note that monthly % changes are revised when seasonal…
Read More →