Traditional Media ROI ?

March 7, 2016

Recently Christopher Walkey wrote an article “Ditching Print Media for Digital Marketing” where a resent survey conducted on twitter showed that 67% of the Estate/Letting Agents did NOT value or use local newspaper advertising and 53% stated that newspaper advertising did not offer a return on investment. 

With these figures in mind I would like to draw your attention to comparing  the cost of video production to tradition media and the potential ROI

The following figures are be based on an average across the UK in your local press and a  “property/development video production” however even more options are available to you with fully branded “property video slideshows” 

It  would cost around £250-£500 for 1 week 1/4 page advert reaching approx 5000 readers, now you cant track the amount of readers or people interacting with the paper or seeing your advert, you can only really go by any inquiries you receive through that source.

We’re not meaning to sound that we’re running this form of advertising down, we truly believe there is a place for everything and one medium can compliment another, for example running a specific offer to the local area with a reference to logging a discount code and signing up to your website (which also shows a video) would be an awesome way to generate local business and drive people to your website whilst informing them of other products/service with the video featured on your website.

So why have a video produced..?

Because… your company will get a massive return on investment, increased website engagement, more social media followers, increased email click through rate,  increased brand awareness, track-able statistics and use for targeted video marketing campaigns and you would defiantly be using the video for longer than 1 week and would reach a larger audience of 5,000.

Whether you are looking for a corporate video, animated video, testimonial video or a product/service video to be produced, all can send a clear message and engage your potential new customers which would have a positive effect on your brands awareness and sales.

 

Alex Evans

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