Traditional Media ROI ?

March 7, 2016

Recently Christopher Walkey wrote an article “Ditching Print Media for Digital Marketing” where a resent survey conducted on twitter showed that 67% of the Estate/Letting Agents did NOT value or use local newspaper advertising and 53% stated that newspaper advertising did not offer a return on investment. 

With these figures in mind I would like to draw your attention to comparing  the cost of video production to tradition media and the potential ROI

The following figures are be based on an average across the UK in your local press and a  “property/development video production” however even more options are available to you with fully branded “property video slideshows” 

It  would cost around £250-£500 for 1 week 1/4 page advert reaching approx 5000 readers, now you cant track the amount of readers or people interacting with the paper or seeing your advert, you can only really go by any inquiries you receive through that source.

We’re not meaning to sound that we’re running this form of advertising down, we truly believe there is a place for everything and one medium can compliment another, for example running a specific offer to the local area with a reference to logging a discount code and signing up to your website (which also shows a video) would be an awesome way to generate local business and drive people to your website whilst informing them of other products/service with the video featured on your website.

So why have a video produced..?

Because… your company will get a massive return on investment, increased website engagement, more social media followers, increased email click through rate,  increased brand awareness, track-able statistics and use for targeted video marketing campaigns and you would defiantly be using the video for longer than 1 week and would reach a larger audience of 5,000.

Whether you are looking for a corporate video, animated video, testimonial video or a product/service video to be produced, all can send a clear message and engage your potential new customers which would have a positive effect on your brands awareness and sales.

 

Alex Evans

You May Also Enjoy

Estate Agent Talk

Buying Alone? What Solo Buyers Need to Know Before Making an Offer on a House

Figures show that solo buyers accounted for 36.9% of Barclays’ mortgage completions in June 2026, as more people chose to step onto the property ladder without a partner beside them. Choosing independence over waiting for a joint purchase has doubled over the last 50+ years, with solo first-time buyers doubling from 15% before 1980 to…
Read More →
Estate Agent Talk

How to Make a New-Build Living Room Feel Less Like a Show Home

An empty new-build living room can be surprisingly difficult to furnish. The walls are freshly painted, the sockets are in place, and there is nothing to remove before decorating begins. Yet once the sofa arrives, the room can still feel unsettled: too bare in some places, awkwardly crowded in others. The answer rarely involves buying…
Read More →
Breaking News

Mortgage Borrowing Dip

Key points: Net borrowing of mortgage debt by individuals decreased to £3.9 billion in September, from £4.2 billion in August, below the previous 6-month average of £4.9 billion. Net mortgage approvals for house purchases decreased to 53,400 in September, below an average of around 58,800 over the previous 6-months. Approvals for remortgaging increased to 42,600…
Read More →
Breaking News

Autumn Budget 2026: Property industry reaction

Following today’s Autumn Budget, reaction from property industry experts on six key areas for the property market. First-time buyer support: The £4.7bn Your First Home equity loan scheme, supporting 70,000 buyers, alongside the introduction of a new First Time Buyer ISA. Inflation and borrowing costs: The extension of the fuel duty freeze, household energy support…
Read More →
Breaking News

Can you legally BAN Halloween Trick or Treaters?

People who dread the annual knock of trick-or-treaters may have more power to keep Halloween callers away than they realise. As millions of children prepare to take to the streets on October 31, a property law expert has explained what homeowners can do if they do not want strangers walking up their path or knocking…
Read More →
Estate Agent Talk

What the sector need to do differently to give first time buyers a chance

By Peter Hawley, Director, SOWN (part of LRG) The mortgage and property sector needs to stop assuming that younger buyers are either ready to buy outright or not ready at all. For many, the reality is somewhere in between. They may have stable employment, a deposit and a strong desire to own, but still find…
Read More →