Traditional Media ROI ?

March 7, 2016

Recently Christopher Walkey wrote an article “Ditching Print Media for Digital Marketing” where a resent survey conducted on twitter showed that 67% of the Estate/Letting Agents did NOT value or use local newspaper advertising and 53% stated that newspaper advertising did not offer a return on investment. 

With these figures in mind I would like to draw your attention to comparing  the cost of video production to tradition media and the potential ROI

The following figures are be based on an average across the UK in your local press and a  “property/development video production” however even more options are available to you with fully branded “property video slideshows” 

It  would cost around £250-£500 for 1 week 1/4 page advert reaching approx 5000 readers, now you cant track the amount of readers or people interacting with the paper or seeing your advert, you can only really go by any inquiries you receive through that source.

We’re not meaning to sound that we’re running this form of advertising down, we truly believe there is a place for everything and one medium can compliment another, for example running a specific offer to the local area with a reference to logging a discount code and signing up to your website (which also shows a video) would be an awesome way to generate local business and drive people to your website whilst informing them of other products/service with the video featured on your website.

So why have a video produced..?

Because… your company will get a massive return on investment, increased website engagement, more social media followers, increased email click through rate,  increased brand awareness, track-able statistics and use for targeted video marketing campaigns and you would defiantly be using the video for longer than 1 week and would reach a larger audience of 5,000.

Whether you are looking for a corporate video, animated video, testimonial video or a product/service video to be produced, all can send a clear message and engage your potential new customers which would have a positive effect on your brands awareness and sales.

 

Alex Evans

You May Also Enjoy

Breaking News

Breaking Property News 5/11/26

Daily bite-sized proptech and property news in partnership with Proptech-X. The Greatest Return on AI May Not Be the Work It Eliminates, but the Human Potential It Releases Time to look at artificial intelligence as a growth engine that upgrades humans working life Thought Leadership By Author Andrew Stanton CEO Proptech-PR For decades, businesses have…
Read More →
Breaking News

Guy Fawkes Night set to fizzle out for UK households

Firework Night set to fizzle out as 97% of UK households won’t buy fireworks and 7 in 10 want to see them banned As many as 97% of UK households won’t be buying fireworks to set off at home this Bonfire Night, while more than seven in 10 believe private fireworks displays in residential gardens…
Read More →
Breaking News

Budget tax raid could hit landlords for £3,500 a year

Budget tax raid could cost landlords almost £3,500 a year as property income tax rises Landlords could face almost £500 in additional annual tax per property, rising to nearly £3,500 across an average portfolio, following the Autumn Budget decision to double the previously planned increase in property income tax rates from April 2027. New analysis…
Read More →
Estate Agent Talk

Upfront information: homebuyers want confidence as much as speed

What movers want from upfront information, and it isn’t only speed Having a survey, legal pack and chain details before making an offer would help more than eight in ten respondents, according to LRG’s latest sales report Of the 553 who answered the question, 41% said they would offer with more confidence, although not necessarily…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

How Financial Anxiety Drains Entrepreneurial Energy

Financial anxiety can consume the attention and stamina that business owners need for planning, problem-solving and leading a team. A late payment, an unexpected tax bill or a weak sales month may trigger worry long after working hours have ended. Over time, that mental strain affects sleep, concentration and confidence. The answer starts with creating…
Read More →
Letting Agent Talk

How to future-proof a rental property for changing tenant expectations

Over the past decade or so, tenants have become far more discerning. For more and more people, renting is a long-term prospect and today’s tenants expect their homes to be as safe and comfortable as any home they would own themselves. And as legislation around standards and health and safety in the private rented sector…
Read More →