Traditional Media ROI ?

Recently Christopher Walkey wrote an article “Ditching Print Media for Digital Marketing” where a resent survey conducted on twitter showed that 67% of the Estate/Letting Agents did NOT value or use local newspaper advertising and 53% stated that newspaper advertising did not offer a return on investment. 

With these figures in mind I would like to draw your attention to comparing  the cost of video production to tradition media and the potential ROI

The following figures are be based on an average across the UK in your local press and a  “property/development video production” however even more options are available to you with fully branded “property video slideshows” 

It  would cost around £250-£500 for 1 week 1/4 page advert reaching approx 5000 readers, now you cant track the amount of readers or people interacting with the paper or seeing your advert, you can only really go by any inquiries you receive through that source.

We’re not meaning to sound that we’re running this form of advertising down, we truly believe there is a place for everything and one medium can compliment another, for example running a specific offer to the local area with a reference to logging a discount code and signing up to your website (which also shows a video) would be an awesome way to generate local business and drive people to your website whilst informing them of other products/service with the video featured on your website.

So why have a video produced..?

Because… your company will get a massive return on investment, increased website engagement, more social media followers, increased email click through rate,  increased brand awareness, track-able statistics and use for targeted video marketing campaigns and you would defiantly be using the video for longer than 1 week and would reach a larger audience of 5,000.

Whether you are looking for a corporate video, animated video, testimonial video or a product/service video to be produced, all can send a clear message and engage your potential new customers which would have a positive effect on your brands awareness and sales.

 

Alex Evans

You May Also Enjoy

Home and Living

Best Budget Smartphones Under $200

In the rapidly advancing digital era, it’s no longer a luxury but a necessity to have a smartphone. Not everyone however needs or is able to pay hundreds of dollars for an expensive device. The good news is that there are numerous budget smartphones under $200 that provide great performance, decent cameras, and a long…
Read More
Rightmove logo
Breaking News

Ten years on: More first-time buyers moving to cities while the coast stands still

New ten-year analysis of the property market shows that more first-time buyers are looking to move to cities, while the coast has seen no growth in new buyers First-time buyer demand to move to Great Britain’s 50 largest cities (excluding London) is up by 16% on average over the last ten years, with Dundee topping…
Read More
Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More