Tweet that out for me please CR7.

Yes it is so very true, you can not halt the progress of technology and I would also say the same thing about Social Media and how we are seeing amazing advances in how it is being used in our day to day lives and also in the world of business.

I am not sure how many of you would have seen the recent article in the press regarding Mr CR7 , Cristiano Ronaldo, and the value of his Tweets. His active and target audience on Twitter is approx 38 Million so that means this audience has an increasing value to sponsors – Just like advertisers would pay for prime television / radio advert slots, pages in newspapers / magazines etc. So, everytime Cristiano Ronaldo decides to release a Tweet from one of his sponsors, he charges approximately £170,000! Close behind in Tweeting out for incredible fees include Wayne Rooney, Rafael Nadal, Sergio Aguero and other well known, mostly football players.

OK, none of us have the same fame either personally or in our businesses, but what this really tells us is that there is a growing interest in marketing via social media and if you have an active target audience following you then it has a value, ie a price per user following. So, by taking time to build your audience on social media, you are in fact building yourself a marketing channel that has value, the bigger the audience you have then the more ROI you will likely see on the content you share. If you have say 10,000 followers for your local estate agency and I know some do, you have in fact a marketing channel that has similar value to the local newspaper which may have more or less the same readership.

I have on many occasions been asked to share content to some of the accounts I run on Twitter due to the sizes of the audiences they have and this trend is growing. Just like companies who pay to have sponsored blogs sitting on high traffic websites, social media is going down the same route so if you are building yourself a following on Twitter then stick to your plans for as time goes on, the bigger the audience you have then the more value you hold.

Photo credit Flick r.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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