TwentyEA’s AI & Machine-Learning Modelling For Instructions Celebrates Five Year Milestone

New research from leading proptech business, TwentyEA reveals that despite the fact that available stock is the lowest since 2008, estate agents only need to target 10% of the off-market properties in their area, to communicate with over 60% of the people who will sell their house in the very near future.

TwentyEA is celebrating a five-year milestone for its Forecast tool, which is based on clever data algorithms and traditional analysis techniques. The AI and machine learning used in the forecasting have improved significantly year on year, thanks to an investment of over half a million pounds by TwentyEA in leading-edge technology.

Over the five-year period, TwentyEA have significantly refined the AI model, taking it from predicting properties likely to instruct in the next twelve months, to its current position where it is highly accurate in predicting instructions in the next four months.

Data for March 2022 reveals that the top 10% of the model successfully predicted 62% of all of the new instructions that came onto the market last month.

TwentyEA Forecast can give every UK property a score as to how likely it is to instruct in the next four months, by looking at hundreds of different data points around the property itself, the people living in it and the local market.

Many of the criteria that are the only selection options in other ‘off market’ tools, have already been built into TwentyEA’s Forecast, such as how long the owner has lived in the property; how old they are; whether the property has been withdrawn from the market in the past; or whether a sale has fallen through, but the property has not gone back up for sale.

This is then combined with hundreds of other data points that might increase their likelihood to move – are they a young couple with a baby living in a small flat, or someone who is recently divorced living alone in a large house with lots of equity?

At the start of this year there were 350,980 properties for sale in the UK, 36% fewer than at the start of 2020, and the lowest amount since TwentyEA began collecting and analysing data in 2008. At the same time, the number of homes available to rent is also at rock bottom, with prospective tenants reporting they have had to jostle their way on to shortlists just to view a property.

Despite many homeowners still wanting to move, a lot are currently holding off listing their property, driven by fear that as there is little on the market resulting in a struggle to find their next home.

Katy Billany, Executive Director of TwentyEA comments: “For many estate agents, targeted ‘off-market’ prospecting is a key way of not only finding potential vendors, but also helping clients to find their next home. A double win in terms of getting hold of more stock.

“The beauty of AI and Machine Learning is that by definition they learn over time and so given that our model now has five years’ experience behind it, and that we are now in our fifteenth year of tracking the property market, so it has a great deal of data to learn from, we have the most accurate and effective propensity to move data available to agents.

“Our Forecast model has evolved significantly over this time, making it an increasingly more valuable tool for our clients. Even a year ago, targeting the top 30% of properties to reach 80% of new instructions was impressive, but now we’ve improved that even further, so that agents only need to communicate with 10% of the properties in their patch to reach 62% of the vendors who will instruct. This is a remarkable five times better than random targeting. In fact, one of our largest clients generate over 60% of their valuations from our Forecast data.

“As the market continues to evolve, being equipped with the right proptech solution couldn’t be more important. Right now, a tool which can provide access to the properties most likely to come to the market, enabling agents to win those all-important new instructions through targeted, automated marketing campaigns is not a ‘nice to have’, it’s a must-have.”

TwentyEA are experts in the UK home mover market, providing smart, specific and intelligent home mover data and insight to help agents better understand the challenges of the industry – and crucially how to apply this knowledge to leverage brand power. TwentyEA holds the UK’s biggest and richest resource of factual life event data including the largest, most comprehensive source of home mover data compiled from more than 29 billion qualified data points.

TwentyEA’s customer intelligence and engagement solutions leverage data and technology on agent’s behalf, enabling them to connect with target consumers using unique data insights into the key life events that stimulate customer demand. TwentyEA is part of the TwentyCi group of companies who use data science to improve commercial outcomes for clients.

For further information please visit https://news.twentyea.co.uk or email enquiries@twentyea.co.uk

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker 30/05/25

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.64% +0.03% -0.78% 5-year fixed 4.61% +0.03% -0.45%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.82% +0.02% -0.93% 5-year fixed 3.88% +0.09% -0.55%   Average…
Read More
Home and Living

Carpet Cleaning Specials in Stanton: Save on Your Next Service

Sure, the carpeting in your Stanton home is inviting and adds warmth and comfort, but it can also store harmful dirt, allergens, and bacteria that can affect your family’s health. This makes regular carpet cleaning not only better for your health, but also your wallet. With Carpet Cleaning Stanton specials, you can save on the professional services…
Read More
Rightmove logo
Breaking News

Seven in ten branches now using Rightmove’s insights and training platform

New figures from Rightmove, the UK’s largest property platform, show that seven in ten estate and letting agency branches are making use of its insights and training platform, the Rightmove Hub. This is up from 56% of branches back in 2023. The Hub, first launched ten years ago and recently revamped, has expanded in response…
Read More
Letting Agent Talk

From Fixer-Upper to Profitable Asset: Strategic Renovations for Landlords

Did you buy a fixer-upper? Or maybe you inherited one. Either way, you’re standing in a place with peeling linoleum, a questionable smell, and wallpaper that could file for social security. The big question: Do you patch things up, go full HGTV, or just torch it for the insurance (don’t do that)? First, take a…
Read More
Breaking News

Household Costs Indices for UK household groups: January to March 2025

Household Costs Indices, 12-month growth rates, expenditure shares and contributions for UK household groups and all-households. These are official statistics in development. Main points Overall UK household costs, as measured by the Household Costs Index (HCI), rose by 2.6% in the year to March 2025; this is a fall from 2.9% in the year to…
Read More
Surge in country and seaside property values
Breaking News

Why Rural House Prices Are Surging Faster Than Cities

New analysis from Open Property Group reveals that rural England is facing an affordability crunch, as house prices in the countryside outpace urban growth, despite lower average wages and higher living costs in remote areas. These shifting dynamics are challenging the long-standing assumption that rural life offers a more affordable and sustainable alternative to the…
Read More