Use your screens to market your properties more effectively.
There are social and technological changes that are sweeping through the world of business. The sales and marketing funnel of 1995 is nothing like that of 2015. This might seem obvious but many businesses still lag behind in the way they communicate with customers. They rely on methods of advertising that are no longer relevant and in many cases, don’t help customers to find properties that they’re interested in.
Below I’ve outlined five reasons why many estate agents are starting to rely increasingly on interactive digital signage as a means of engaging their customers
- Customers want to be in control:
You can’t fool the modern customer: they have dozens of tools at their disposal to help them find the right house. They also don’t like being told what to do. Interactive Digital Signage allows customers to not only control the screen via their smartphones, but also filter and view the houses they’re interested in, then book appointments. As they say, the customer is king.
- Customers HATE traditional advertising:
When was the last time you walked down the street and thought ‘I hope someone tries to sell me something I don’t want’? Let me guess, never. Old methods of advertising try to convince people to buy things they’re not interested in: new methods win you new business by promoting content that is relevant to the customer. Interactive displays allow customers to filter the properties they’re interested in, without having to sift through pages and pages of irrelevant content.
- Interactive Digital Signage has a higher ROI than social media, flyers, banner Ads, etc.
Advertising is expensive. The pioneer in marketing and advertising, John Wanamaker once said ‘Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.’ You can spend a fortune on social media, a beautiful webpage and the most talented copywriter but none of it will deliver a return on investment if you’re not giving customers what they want. Not only are Interactive displays cost-effective, they also allow you to study your customers, so you can optimise your marketing funnel. Now that’s return on investment.
- Customers LOVE businesses with an edge:
What’s the difference between Starbucks and your local cafeteria? There isn’t one. Starbucks win because they have an edge: they were the first coffee shop where young, creative people could get together to chat and relax. You don’t have to sell coffee, you just have to sell property like others haven’t done before.
- Customers are intimidated by salespeople:
Its the year 2015 and our entire lives are online. Customers spend more time than ever gathering and analysing information on the web before making a purchase. They’re not prepared to engage with a salesperson until they’ve done their research. Whilst a good salesperson can make you millions, a bad one can alienate customers and scare prospects away. Don’t take the risk, make that first contact electronically and then send your best people in.
Want a demonstration of how you can combine digital signage with your screens to engage customers and get you leads? Watch the video below!
For more information on how interactive screens can help your business grow, get in touch with us.
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