Use your screens to market your properties more effectively.

There are social and technological changes that are sweeping through the world of business. The sales and marketing funnel of 1995 is nothing like that of 2015. This might seem obvious but many businesses still lag behind in the way they communicate with customers. They rely on methods of advertising that are no longer relevant and in many cases, don’t help customers to find properties that they’re interested in.

Below I’ve outlined five reasons why  many estate agents are starting to rely increasingly on interactive digital signage as a means of engaging their customers

  1. Customers want to be in control:

You can’t fool the modern customer: they have dozens of tools at their disposal to help them find the right house. They also don’t like being told what to do. Interactive Digital Signage allows customers to not only control the screen via their smartphones, but also filter and view the houses they’re interested in, then book appointments. As they say, the customer is king.

  1. Customers HATE traditional advertising:

When was the last time you walked down the street and thought ‘I hope someone tries to sell me something I don’t want’? Let me guess, never. Old methods of advertising try to convince people to buy things they’re not interested in: new methods win you new business by promoting content that is relevant to the customer. Interactive displays allow customers to filter the properties they’re interested in, without having to sift through pages and pages of irrelevant content.

  1. Interactive Digital Signage has a higher ROI than social media, flyers, banner Ads, etc.

Advertising is expensive. The pioneer in marketing and advertising, John Wanamaker once said ‘Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.’ You can spend a fortune on social media, a beautiful webpage and the most talented copywriter but none of it will deliver a return on investment if you’re not giving customers what they want. Not only are Interactive displays cost-effective, they also allow you to study your customers, so you can optimise your marketing funnel. Now that’s return on investment.

  1. Customers LOVE businesses with an edge:

What’s the difference between Starbucks and your local cafeteria? There isn’t one. Starbucks win because they have an edge: they were the first coffee shop where young, creative people could get together to chat and relax. You don’t have to sell coffee, you just have to sell property like others haven’t done before.

  1. Customers are intimidated by salespeople:

Its the year 2015 and our entire lives are online. Customers spend more time than ever gathering and analysing information on the web before making a purchase. They’re not prepared to engage with a salesperson until they’ve done their research. Whilst a good salesperson can make you millions, a bad one can alienate customers and scare prospects away. Don’t take the risk, make that first contact electronically and then send your best people in.

Want a demonstration of how you can combine digital signage with your screens to engage customers and get you leads? Watch the video below!

For more information on how interactive screens can help your business grow, get in touch with us.

Alex Evans

You May Also Enjoy

Damaged timber from Dry Rot
Estate Agent Talk

Mould and damp – what you need to know ahead of winter

With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More
Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More
buying at auction uk
Breaking News

The cities where buying beats renting – with just a 5% deposit

British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Rates Tracker

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29%   Average…
Read More
Rightmove logo
Breaking News

Data and commentary from Rightmove on stamp duty reforms

Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More
Breaking News

Second-time buyers dominate demand for longer term fixed mortgage deals

Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More