Using Instagram for business.
April 9, 2015
Pictures are important aren’t they? Let’s be truthful, when we were younger we may have chosen that book from the library from the pictures it had within the centres pages… Maybe it was the cover that attracted you? Throughout the many years of marketing, images have been a powerful tool to attract people’s interest and nowdays we have dedicated social media platforms that are geared for the uploading and sharing of images. Let’s look at Instagram and some key tips in using it for your business:
- As with sharing any content on social media, make sure that you have both business images and fun / engaging ones too. Just because you are an estate agent, you do not necessarily have to share photos of property, think about topics surrounding your industry such as gardens, swimming pools, architecture, furniture, artwork… This could lead you on to cars, trees, flowers, animals, clothing, watches and other well loved topics.
- Try and be varied with what you share, but a good idea is to also find a niche. Think about highlighting a specific topic or subject, ie architecture within your town/village.
- Sharing content is always best when it is your own, this makes you unique and far more interesting in the eye of other Instagram users. You need to be careful if sharing images that you do not own, one for copyright issues, but two you may find that the same image as been shared many times before making you appear boring.
- Hashtags can be used on Instagram so use them wisely and highlight the important words which you wish to be found for ie #property #swimmingpool #prestigeproperty #luxuryapartment etc.
- Videos can also be shared on Instagram so think about doing some mini videos to enhance your timeline.
- Network on Instagram as you would on other platforms. You can follow and be followed, make comments on other people’s photos and reply to comments on yours. Look to follow people that you search keywords for and try and seek those who are local. Liking other people’s photos will also get you attention.
- Try and be active daily. My advice is to use your mobile phone to take photos when you are out and about as much as you can and as Instagram is a mobile APP platform, you’ll easily be able to upload the better photos you take directly to your account.
- Instagram is very addictive and though it may sound quite basic to those who’ve yet to use it, you can find yourself spending a lot of time on the platform so make sure you stay productive – Look to see what other estate agents are sharing photo wise, look at keywords and the photos that appear in the search results, see how people use the caption and the wording they use to describe the photos.
You May Also Enjoy
Rental yields climb across London
Tower Hamlets and Newham deliver strongest buy-to-let returns as rental yields climb across London The latest research from London lettings and estate agent, Benham and Reeves, reveals that Tower Hamlets and Newham currently offer the strongest rental yields for buy-to-let landlords, having also recorded the largest annual increases in rental yield across all London…
Read More 
World Cup host cities have seen house prices climb by 44%
World Cup host cities have seen house prices climb by 44% since 2026 tournament announcement The latest analysis from Enness Global has revealed that property values across the cities selected to host matches during the 2026 FIFA World Cup have increased by an average of 44% since the tournament was awarded in 2018, highlighting…
Read More 
Nearly Third of Homebuyers Choose Conveyancer Recommended by Estate Agent
New research from Lyons Bowe Solicitors has revealed that nearly a third of homebuyers choose a conveyancer recommended by their estate agent, while only 40% compare multiple firms before making a decision. The findings come at a challenging time for the UK housing market. According to the latest Zoopla House Price Index, annual homebuyer demand…
Read More 
FCA proposals to boost mortgages supply for underserved markets
Comments from Julian Sampson, Partner and Head of Lending Department at TWM Solicitors, a leading commercial law firm. The FCA is announcing mortgage rule changes that should improve the supply of mortgages to underserved markets such as the self-employed, the elderly and borrowers with weak credit histories. Julian Sampson says, “There are still significant parts…
Read More 
Breaking Property News 9/6/26
Daily bite-sized proptech and property news in partnership with Proptech-X. Why on earth is a tenant app exhibiting at an event for letting agents and landlords? Well known and respected lettings industry CEO Adam Pigott of Openbrix/tlyfe explains the logic behind showing a ‘tenant lifetime app’ at a premier agency event where there will be no tenants.…
Read More 
London land commands £105,213 per acre
The latest research from LandSale, the new property portal dedicated to land and rural property, has found that land in London commands an estimated average value of £105,213 per acre, almost eight times higher than the British average of £13,281 and higher than every other British region. This premium is being driven by a severe lack…
Read More