Using Instagram for business.
April 9, 2015
Pictures are important aren’t they? Let’s be truthful, when we were younger we may have chosen that book from the library from the pictures it had within the centres pages… Maybe it was the cover that attracted you? Throughout the many years of marketing, images have been a powerful tool to attract people’s interest and nowdays we have dedicated social media platforms that are geared for the uploading and sharing of images. Let’s look at Instagram and some key tips in using it for your business:
- As with sharing any content on social media, make sure that you have both business images and fun / engaging ones too. Just because you are an estate agent, you do not necessarily have to share photos of property, think about topics surrounding your industry such as gardens, swimming pools, architecture, furniture, artwork… This could lead you on to cars, trees, flowers, animals, clothing, watches and other well loved topics.
- Try and be varied with what you share, but a good idea is to also find a niche. Think about highlighting a specific topic or subject, ie architecture within your town/village.
- Sharing content is always best when it is your own, this makes you unique and far more interesting in the eye of other Instagram users. You need to be careful if sharing images that you do not own, one for copyright issues, but two you may find that the same image as been shared many times before making you appear boring.
- Hashtags can be used on Instagram so use them wisely and highlight the important words which you wish to be found for ie #property #swimmingpool #prestigeproperty #luxuryapartment etc.
- Videos can also be shared on Instagram so think about doing some mini videos to enhance your timeline.
- Network on Instagram as you would on other platforms. You can follow and be followed, make comments on other people’s photos and reply to comments on yours. Look to follow people that you search keywords for and try and seek those who are local. Liking other people’s photos will also get you attention.
- Try and be active daily. My advice is to use your mobile phone to take photos when you are out and about as much as you can and as Instagram is a mobile APP platform, you’ll easily be able to upload the better photos you take directly to your account.
- Instagram is very addictive and though it may sound quite basic to those who’ve yet to use it, you can find yourself spending a lot of time on the platform so make sure you stay productive – Look to see what other estate agents are sharing photo wise, look at keywords and the photos that appear in the search results, see how people use the caption and the wording they use to describe the photos.
You May Also Enjoy
Only 1 in 10 new-build homebuyers happy
Just 1 in 10 new-build buyers got the home they wanted before moving in The latest research from UK Property Development (UKPD) has found that just 11% of people who purchased a new-build home in the past two years were able to personalise their property exactly as they wanted before moving in. As a…
Read More 
One-third of tenant income in the UK goes on rent
Lomond’s Summer 2026 Quarterly Insights report reveals tenants now spend an average of 32.7% of their yearly income on rent UK average rents rise to £1,369pcm, increasing by +4.3% in the same period last year Average rent in London reaches £2,418pcm, 76% higher than the UK average The average age of renters across the UK is now 31.5 Lomond, the UK’s leading network of lettings and sales agents, has…
Read More 
Six in 10 UK businesses look to adapt operations in response to extreme heat
37 per cent have increased heat-related investment, with 23 per cent considering it Cooling equipment, including air conditioning and ventilation, is the most common investment priority (28 per cent) Barclays anonymised client data shows that air conditioning suppliers saw cash inflows increase by 4.3 per cent year-on-year into Barclays accounts Consumers claim 25.1°C is their…
Read More 
Weathering RRA: It’s Not a Storm, It’s the Climate
Opinion: This Isn’t a Storm Agents Can Wait Out – It’s the New Climate By Sally Lawson “Agents are heads-down, working their asses off to survive the RRA changes, to the detriment of everything else. But in order to get where they’re thriving too, agents must refocus and rebuild to make back the property…
Read More 
Breaking Property News 26/8/26
Daily bite-sized proptech and property news in partnership with Proptech-X. AI has Changed the value of proptech and legacy technology is paying the price AI has Changed the value of proptech and legacy technology is paying the price Thought leadership by Andrew Stanton For more than two decades, the value of proptech was built around…
Read More 
Commuter belt property values outperform every major UK city
The latest research from Yopa has revealed that house price growth across the commuter belt is outperforming the city itself across every major UK city analysed, with the gap as wide as 4.6 percentage points. Yopa analysed the annual rate of house price growth across 12 major UK cities and compared it to the…
Read More