Using Instagram for business.
April 9, 2015
Pictures are important aren’t they? Let’s be truthful, when we were younger we may have chosen that book from the library from the pictures it had within the centres pages… Maybe it was the cover that attracted you? Throughout the many years of marketing, images have been a powerful tool to attract people’s interest and nowdays we have dedicated social media platforms that are geared for the uploading and sharing of images. Let’s look at Instagram and some key tips in using it for your business:
- As with sharing any content on social media, make sure that you have both business images and fun / engaging ones too. Just because you are an estate agent, you do not necessarily have to share photos of property, think about topics surrounding your industry such as gardens, swimming pools, architecture, furniture, artwork… This could lead you on to cars, trees, flowers, animals, clothing, watches and other well loved topics.
- Try and be varied with what you share, but a good idea is to also find a niche. Think about highlighting a specific topic or subject, ie architecture within your town/village.
- Sharing content is always best when it is your own, this makes you unique and far more interesting in the eye of other Instagram users. You need to be careful if sharing images that you do not own, one for copyright issues, but two you may find that the same image as been shared many times before making you appear boring.
- Hashtags can be used on Instagram so use them wisely and highlight the important words which you wish to be found for ie #property #swimmingpool #prestigeproperty #luxuryapartment etc.
- Videos can also be shared on Instagram so think about doing some mini videos to enhance your timeline.
- Network on Instagram as you would on other platforms. You can follow and be followed, make comments on other people’s photos and reply to comments on yours. Look to follow people that you search keywords for and try and seek those who are local. Liking other people’s photos will also get you attention.
- Try and be active daily. My advice is to use your mobile phone to take photos when you are out and about as much as you can and as Instagram is a mobile APP platform, you’ll easily be able to upload the better photos you take directly to your account.
- Instagram is very addictive and though it may sound quite basic to those who’ve yet to use it, you can find yourself spending a lot of time on the platform so make sure you stay productive – Look to see what other estate agents are sharing photo wise, look at keywords and the photos that appear in the search results, see how people use the caption and the wording they use to describe the photos.
You May Also Enjoy
Dispelling the top five biggest letting agent myths
By Sophie Danes, Group Director of Property Management, Lomond This year has seen the introduction of the seismic Renters’ Rights Act (RRA) as well as other changes affecting the private rented sector (PRS) coming into force, such as the rollout of Making Tax Digital (MTD). As a result, more than ever before, there is…
Read More 
Bank of England Holds Interest Rates at 3.75%
Colleen Babcock, property expert at Rightmove says: “There’s stability for now as the Bank of England holds its Base Rate as widely expected. We’ve seen average mortgage rates increase over the last few weeks as geopolitical tensions have escalated, and the average two-year fixed rate is currently coming it at 5.11%. For broader context, this…
Read More 
Average new-build value to surpass £400,000
The latest research from UK Property Development has found that the average price of a new-build home in England is on course to exceed £400,000 by 2027, having risen steadily over the last decade alongside sustained growth across the wider British market. The research analysed average new-build house price data across Great Britain and its…
Read More 
Money and Credit – June 2026
These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: Net borrowing of mortgage debt by individuals increased to £7.7 billion in June, from £3.3 billion in…
Read More 
Price of a sea-view home up 27% since 2019
The average asking price for a home with a sea-view in Great Britain is £298,810, up from £235,635 in 2019 (+27%) Average sea-view asking prices have risen by more than 50% since 2019 in both the East Midlands and Yorkshire & The Humber The South East remains the most expensive region for a sea-view home…
Read More 
14.6% fewer farms in England
The latest analysis by LandSale has found that the number of agricultural holdings in England has fallen by 14.6% since 2005, highlighting the continued restructuring of the farming sector as some landowners exit the industry and others consolidate their operations. LandSale analysed the latest UK Government agricultural holdings data, comparing the number of total holdings and…
Read More