Using Instagram for business.
April 9, 2015
Pictures are important aren’t they? Let’s be truthful, when we were younger we may have chosen that book from the library from the pictures it had within the centres pages… Maybe it was the cover that attracted you? Throughout the many years of marketing, images have been a powerful tool to attract people’s interest and nowdays we have dedicated social media platforms that are geared for the uploading and sharing of images. Let’s look at Instagram and some key tips in using it for your business:
- As with sharing any content on social media, make sure that you have both business images and fun / engaging ones too. Just because you are an estate agent, you do not necessarily have to share photos of property, think about topics surrounding your industry such as gardens, swimming pools, architecture, furniture, artwork… This could lead you on to cars, trees, flowers, animals, clothing, watches and other well loved topics.
- Try and be varied with what you share, but a good idea is to also find a niche. Think about highlighting a specific topic or subject, ie architecture within your town/village.
- Sharing content is always best when it is your own, this makes you unique and far more interesting in the eye of other Instagram users. You need to be careful if sharing images that you do not own, one for copyright issues, but two you may find that the same image as been shared many times before making you appear boring.
- Hashtags can be used on Instagram so use them wisely and highlight the important words which you wish to be found for ie #property #swimmingpool #prestigeproperty #luxuryapartment etc.
- Videos can also be shared on Instagram so think about doing some mini videos to enhance your timeline.
- Network on Instagram as you would on other platforms. You can follow and be followed, make comments on other people’s photos and reply to comments on yours. Look to follow people that you search keywords for and try and seek those who are local. Liking other people’s photos will also get you attention.
- Try and be active daily. My advice is to use your mobile phone to take photos when you are out and about as much as you can and as Instagram is a mobile APP platform, you’ll easily be able to upload the better photos you take directly to your account.
- Instagram is very addictive and though it may sound quite basic to those who’ve yet to use it, you can find yourself spending a lot of time on the platform so make sure you stay productive – Look to see what other estate agents are sharing photo wise, look at keywords and the photos that appear in the search results, see how people use the caption and the wording they use to describe the photos.
You May Also Enjoy
Breaking Property News 16/7/26
Daily bite-sized proptech and property news in partnership with Proptech-X. The Housing Market Does Not Need Saving: It Needs De-Risking Thought leadership by Olivier Jauniaux, Founder of NestLink “Everything starts with a good home,” Andy Burnham told a hall full of highly hopeful supporters at the People’s History Museum in Manchester in June 2026, in the…
Read More 
Why the postcode can make a big difference to your rebuild costs
93% of UK properties are insured for the wrong amount, according to research by RebuildCostASSESSMENT.com. The regional breakdown behind this figure shows why location still matters when calculating rebuild values. National figures demonstrate the scale of the issue and regional data helps show where inaccurate sums insured are more common. “Two similar properties in different…
Read More 
New record rents as rental supply falls for first time since 2022
The average advertised rent of homes outside London has risen by 1.9% this quarter to a new record of £1,397 per calendar month, the first quarterly rent record since Q3 2025: The average advertised rents outside London is now 2.3% higher than a year ago, an increase from 1.6% last quarter London also reaches a…
Read More 
Our predictions for the property market in the second half of 2026
Allison Thompson, Chief Lettings Officer, Leaders part of LRG. There is a lot going on right now that’s impacting the property market, both in terms of direct legislation and the wider economy: Global conflicts affecting consumer confidence and interest rates Ongoing cost of living issues challenging affordability for homeowners and renters The recent introduction of…
Read More
Breaking Property News 14/7/26
Daily bite-sized proptech and property news in partnership with Proptech-X. REVIEW: The Future of Real Estate Education: From Pedagogy to Technology Author Mr. Hugh Kelly, Ph.D., CRE Emeritus Edited by Karen M. McGrath, Elaine M. Worzala, and Pernille H. Christensen. (Routledge, New York and London, 2026). 330 pp. ISBN 9781032625041. Paperback $70.99; hardcover $170.00; ebook…
Read More 
Why 2026 is redefining responsibility in the private rented sector
The landlord rulebook has changed Insurance experts warn that understanding where landlord obligations end and tenant responsibilities begin has never been more important, following the biggest legislative shake-up of the rental market in a generation. The implementation of the Renters’ Rights Act on 1st May 2026 has transformed the relationship between landlords and tenants, introducing…
Read More