Using Instagram for business.
April 9, 2015
Pictures are important aren’t they? Let’s be truthful, when we were younger we may have chosen that book from the library from the pictures it had within the centres pages… Maybe it was the cover that attracted you? Throughout the many years of marketing, images have been a powerful tool to attract people’s interest and nowdays we have dedicated social media platforms that are geared for the uploading and sharing of images. Let’s look at Instagram and some key tips in using it for your business:
- As with sharing any content on social media, make sure that you have both business images and fun / engaging ones too. Just because you are an estate agent, you do not necessarily have to share photos of property, think about topics surrounding your industry such as gardens, swimming pools, architecture, furniture, artwork… This could lead you on to cars, trees, flowers, animals, clothing, watches and other well loved topics.
- Try and be varied with what you share, but a good idea is to also find a niche. Think about highlighting a specific topic or subject, ie architecture within your town/village.
- Sharing content is always best when it is your own, this makes you unique and far more interesting in the eye of other Instagram users. You need to be careful if sharing images that you do not own, one for copyright issues, but two you may find that the same image as been shared many times before making you appear boring.
- Hashtags can be used on Instagram so use them wisely and highlight the important words which you wish to be found for ie #property #swimmingpool #prestigeproperty #luxuryapartment etc.
- Videos can also be shared on Instagram so think about doing some mini videos to enhance your timeline.
- Network on Instagram as you would on other platforms. You can follow and be followed, make comments on other people’s photos and reply to comments on yours. Look to follow people that you search keywords for and try and seek those who are local. Liking other people’s photos will also get you attention.
- Try and be active daily. My advice is to use your mobile phone to take photos when you are out and about as much as you can and as Instagram is a mobile APP platform, you’ll easily be able to upload the better photos you take directly to your account.
- Instagram is very addictive and though it may sound quite basic to those who’ve yet to use it, you can find yourself spending a lot of time on the platform so make sure you stay productive – Look to see what other estate agents are sharing photo wise, look at keywords and the photos that appear in the search results, see how people use the caption and the wording they use to describe the photos.
You May Also Enjoy
Average two-year fixed mortgage rate for 60% LTV now cheaper than five-year rate
The average two-year fixed mortgage rate for those with a 40% deposit (60% LTV) is now cheaper than the average five-year fixed equivalent, the first time this has happened since the mini-Budget The average two-year fixed, 60% LTV mortgage rate is now 4.18%, while the five-year equivalent is 4.19% The gap between average two-year fixed…
Read More 
How UK Property Investors Can Manage Exchange Rate Risk When Buying Off-Plan Overseas
Off-plan purchases are especially common in developing overseas property markets with a high proportion of international investors. In these less mature markets, a significant share of stock is sold directly by developers, making off-plan transactions a natural sales model. These opportunities appeal to international buyers because they typically require less upfront cash due to extended…
Read More 
Foxtons Lettings Market Index – March 2025
London rental market gains momentum as new rental listings surge, Foxtons data shows March saw a 14% increase in new rental listings across London compared to February Applicant registrations rose by 11% month-on-month in March. Year on year, demand was stable, tracking just 2% below March 2024 levels The average rent in March stood…
Read More 
UK’s mid-market firms show improved business growth in March but economic uncertainty continues
Key findings: NatWest’s Mid-market Growth Tracker shows improved business growth in March, led by a strong service sector performance SMEs register a softer decline in output levels during March Market conditions remain challenging and we could see continued challenges in the coming months Mid-market businesses continued to outperform the wider UK economy in March,…
Read More 
ONS Private rent and house prices UK – April 2025
The Price Index of Private Rents (PIPR) measures private rent inflation for new and existing tenancies. The UK House Price Index measures house price inflation. Main Headlines Average UK monthly private rents increased by 7.7%, to £1,332, in the 12 months to March 2025 (provisional estimate); this annual growth rate is down from 8.1% in…
Read More 
Renters’ Rights Bill – what you need to know
The Renters’ Rights Bill is an extremely important piece of legislation for anyone who rents their home. For those in England (with some elements also covering Wales and Scotland), it represents one of the biggest changes in well over thirty years, and it’s important to be aware of what it might mean to you if…
Read More