We rule the election.

The letting industry has doubled in size since we first entered this millennium, and is expected to continue becoming a contributing part of Britain’s economy.

And unlike most other industries, this isn’t one that is just focused in London, for example: Leeds is the second largest metropolitan district and continues to grow at a quicker rate than areas south of the country.

With the election looming closer, the main parties will be looking for an industry that has great potential to grow without much intervention that they can focus their attention on.

Lettings is more than just simply renting a house to a person. It boosts the economy by supplying jobs, it gives people a chance to have a home not just a house, and with the continued growth it’s almost definitely a main subject when the general election gets going.

The private rented sector (PRS) is in the spotlight at the minute because the political parties have recognised the quality of accommodation as a key issue to help them get votes.

To put it bluntly, tenants will decide the outcome of the election in May.

Business wise, this is perfect opportunity to take advantage of and try to get your agency at the forefront of your local market.

Make sure your voice is heard

Don’t be afraid to support a particular party or express your views, even if is controversial. You won’t lose customers because you wear a blue tie instead of a red one.

While being loud and proud is important you have to make sure it is for the right things. So although opinions and preferences are ok, make sure you stay on topic and within the industry. Be knowledgeable so no one can catch you out and keep up to date with the news

The closer we come to May 7th the faster the news cycle will change. Be on top of the ball, for example: Here at Invento Towers, we have a TV screen that constantly shows a live feed of news, this makes sure that if any breaking news effects the property industry, we know about it straight away.

You will soon be seen as a go-to for news and strong opinions, especially on social media, you can join in on conversations and interact with other experts in the industry.

For example, you may mention the ongoing portal war that is happening, this could lead to a healthy debate on social media that you can then bring into the office and talk to landlords about. Make sure you see every point of view.

Understand your target market and edit your messages appropriately. Landlords will be more impressed that you are knowledgeable about the industry and can predict how that will affect them rather than your portfolio and metrics.

How does LettingFix fit into your office?

LettingFix supplies letting agencies, landlords and property managers with a market leading repairs software system.

From a 40 language guided repair-reporting system (and if we don’t have the language you require we can get it sorted within 24 hours) to a personal concierge that can deal with all your needs.

LettingFix has only been launched for a few days but it has already spiked great interest and customers are transferring to LettingFix from other repair reporting systems because it is simply better.

Alex Evans

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More