We rule the election.
The letting industry has doubled in size since we first entered this millennium, and is expected to continue becoming a contributing part of Britain’s economy.
And unlike most other industries, this isn’t one that is just focused in London, for example: Leeds is the second largest metropolitan district and continues to grow at a quicker rate than areas south of the country.
With the election looming closer, the main parties will be looking for an industry that has great potential to grow without much intervention that they can focus their attention on.
Lettings is more than just simply renting a house to a person. It boosts the economy by supplying jobs, it gives people a chance to have a home not just a house, and with the continued growth it’s almost definitely a main subject when the general election gets going.
The private rented sector (PRS) is in the spotlight at the minute because the political parties have recognised the quality of accommodation as a key issue to help them get votes.
To put it bluntly, tenants will decide the outcome of the election in May.
Business wise, this is perfect opportunity to take advantage of and try to get your agency at the forefront of your local market.
Make sure your voice is heard
Don’t be afraid to support a particular party or express your views, even if is controversial. You won’t lose customers because you wear a blue tie instead of a red one.
While being loud and proud is important you have to make sure it is for the right things. So although opinions and preferences are ok, make sure you stay on topic and within the industry. Be knowledgeable so no one can catch you out and keep up to date with the news
The closer we come to May 7th the faster the news cycle will change. Be on top of the ball, for example: Here at Invento Towers, we have a TV screen that constantly shows a live feed of news, this makes sure that if any breaking news effects the property industry, we know about it straight away.
You will soon be seen as a go-to for news and strong opinions, especially on social media, you can join in on conversations and interact with other experts in the industry.
For example, you may mention the ongoing portal war that is happening, this could lead to a healthy debate on social media that you can then bring into the office and talk to landlords about. Make sure you see every point of view.
Understand your target market and edit your messages appropriately. Landlords will be more impressed that you are knowledgeable about the industry and can predict how that will affect them rather than your portfolio and metrics.
How does LettingFix fit into your office?
LettingFix supplies letting agencies, landlords and property managers with a market leading repairs software system.
From a 40 language guided repair-reporting system (and if we don’t have the language you require we can get it sorted within 24 hours) to a personal concierge that can deal with all your needs.
LettingFix has only been launched for a few days but it has already spiked great interest and customers are transferring to LettingFix from other repair reporting systems because it is simply better.