Your website is your most important office and it needs to be open 24/7
April 12, 2017
It is a remarkable fact that 52% off all leads come outside business hours (32% Mon-Fri, 20% Weekends). With this simple yet high impacting fact, have we really done enough to make sure that our websites are performing not only during business hours, but 24/7 and each and every day of the year?
Years ago we would be forgiven for accepting that website visitors were likely to be received mostly during working hours as many people relied on work internet access (still true today as many people use the internet at work), but we must also be fully aware that people carry a mobile accessing device round with them practically everywhere in life today. Not only is WIFI becoming a standard requirement in peoples lives, but how we are able to access the internet is easier and faster – Quite literally we are a nation of internet loving people, from work to home, from out with our friends to even when we are in bed or in the bath!
So, if people are accessing the internet and likely to be visiting your website outside of the 9 to 5 bracket, are you all prepared to capture these people as they browse your website – Are you quite literally open for business or is your online ‘shop’ closed?
Internet browsers want full time access, they want fast access, they wish to see the information they are after in the easiest and neatest way possible so if they are on your website then immediate assistance to their questions and requirements will increase your chances of capturing their data – They will appreciate this style of service level.
Boost customer relationships: By offering live online chat on your website you are able to quickly build a relationship with that new client on your website.
Give yourself that edge over your local rivals: Most online browsers will visit several websites in order to make a choice on a purchase so gain the edge over your competitors by increasing your chances of grabbing the clients attention with live chat.
Offer a convenient and exceptional service to your potential new client – They will know you are a caring company from the offset: By having live online chat working full time on your website you are both immediately dealing with a clients needs and also showcasing to them the likely relationship they will be able to have with you going forward. For estate agents it is all about building relationships and understanding client needs so live chat for estate agents is a great way to make an initial impressionable and lasting commitment to your client.
You May Also Enjoy
Propertymark backs move to commonhold
Propertymark has welcomed proposals from the Ministry of Housing, Communities and Local Government to phase out the sale of new leasehold flats in England and Wales, while warning that the transition to commonhold must be carefully managed to avoid market disruption and consumer confusion. Responding to the UK Government’s consultation on “Moving to commonhold: banning…
Read More 
Phasing out leasehold flats is the right thing to do
Propertymark has welcomed UK Government proposals to ban the sale of new leasehold flats and replace them with a commonhold system designed to give homeowners greater control over their properties. Responding to a consultation launched by the Ministry of Housing, Communities and Local Government, Propertymark said the reforms could help tackle many of the long-standing…
Read More 
Deposit Disputes Are Rising – Are Baths to Blame?
Interior Designers Say Acrylic Baths Are the Hidden Culprit in Family Rentals Deposit disputes over bathroom damage are rising, and acrylic bath surfaces are the overlooked culprit. Acrylic baths are often marketed as lasting 10 to 15 years or more, yet designers say many start to look tired in busy family homes within just a…
Read More 
Inheritance tax haul grows as more families are dragged into the tax net
Inheritance tax receipts got off to a slightly slower start in the first month of the 2026/27 tax year, but the figures still underline how rapidly the tax burden on estates continues to grow. HM Revenue & Customs (HMRC) collected £0.7 billion in inheritance tax in April, £65 million less than during the same month…
Read More 
The 10 biggest homebuyer turn-offs
From overgrown gardens to nightmare neighbours, homeowners across Britain could be knocking tens of thousands of pounds off the value of their property before a buyer even makes an offer. New insight from House Buyer Bureau reveals the most common homebuyer turn-offs that could be thwarting your chances of making a sale, and the…
Read More 
5 trends driving London’s landscaped gardens
London gardens can add more than £205,000 in value as Chelsea tops table for prime buyers seeking outdoor space Ahead of this year’s Chelsea Flower Show, research by Enness Global has revealed that a garden can add more than £205,000 to the value of a London home, whilst Chelsea fittingly boasts the highest degree of…
Read More