Your website is your most important office and it needs to be open 24/7

It is a remarkable fact that 52% off all leads come outside business hours (32% Mon-Fri, 20%  Weekends). With this simple yet high impacting fact, have we really done enough to make sure that our websites are performing not only during business hours, but 24/7 and each and every day of the year?
Years ago we would be forgiven for accepting that website visitors were likely to be received mostly during working hours as many people relied on work internet access (still true today as many people use the internet at work), but we must also be fully aware that people carry a mobile accessing device round with them practically everywhere in life today. Not only is WIFI becoming a standard requirement in peoples lives, but how we are able to access the internet is easier and faster – Quite literally we are a nation of internet loving people, from work to home, from out with our friends to even when we are in bed or in the bath!
So, if people are accessing the internet and likely to be visiting your website outside of the 9 to 5 bracket, are you all prepared to capture these people as they browse your website – Are you quite literally open for business or is your online ‘shop’ closed?
Internet browsers want full time access, they want fast access, they wish to see the information they are after in the easiest and neatest way possible so if they are on your website then immediate assistance to their questions and requirements will increase your chances of capturing their data – They will appreciate this style of service level.
Boost customer relationships: By offering live online chat on your website you are able to quickly build a relationship with that new client on your website.
Give yourself that edge over your local rivals: Most online browsers will visit several websites in order to make a choice on a purchase so gain the edge over your competitors by increasing your chances of grabbing the clients attention with live chat.
Offer a convenient and exceptional service to your potential new client – They will know you are a caring company from the offset: By having live online chat working full time on your website you are both immediately dealing with a clients needs and also showcasing to them the likely relationship they will be able to have with you going forward. For estate agents it is all about building relationships and understanding client needs so live chat for estate agents is a great way to make an initial impressionable and lasting commitment to your client.

Andy Soloman

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