What makes a good estate agent snap?

Pressure does funny things to people.

Some grow, some shrink, some growl and some shriek.

Being in front of a camera also does strange things to people.

Some freeze, some pout, some glare and some hide.

I’ve seen cameraphobia a fair bit during my career as a journalist and now as a PR man.

I had a London buses moment last week. Just when you’ve waited ages for a client to ask about the power of good photography three come along all at once.

For various reasons, web profiles, business cards and a news release.

Getting good photography on your website, business cards, email signatures and marketing materials is a BIG step forward in improving your agency’s image and the way people perceive you.

You want to look professional yet personable. Cheap, badly thought out photography will put people off you and your agency. In this age of people making snap decisions a decision to cut corners on your snaps is a bad one.

Below are some simple pointers using the Clint Eastwood method.

Good

Think SAS – Smart and Smiling.

Look at the camera. Feels more sincere.

Relax – A good, experienced photographer will know how to get you to relax, – a bad one won’t.

Bad

Take your hand from underneath your chin – you ain’t David Brent.

Take the phone away from your ear – staged pics look staged and fake.

Don’t stare mystically away from the camera into the distance like a poet musing over their next verse.

Ugly

Male or female – don’t pout – Save that sexy stuff for Facebook / instagram / Tinder (notice I didn’t mention Linkedin – prospects who are social media savvy will often check your profile on there – ensure you have a good snap on LinkedIn).

Don’t look too cool for school – it puts people off. Ditch the pic of you sat behind a massive desk, leaning back in your chair etc.

The worst of all – the selfie or cheapie. You’ve spent thousands on your website then won’t invest a few more quid in getting a professional photographer in to take shots of the team, your office, local area.

I’ll leave you with this line from a photographer I was working with when I was a junior reporter.

We’d been sent to interview and photograph a local councillor who was, to use a journalistic term – an absolute eejit and lovingly known in our office ‘as the big rude fatty’.

So while the snapper is taking Councillor Charm – Less’ photo he barks an instruction: “Make me look slimmer in these photos.”

The photographer, never known for his diplomacy and an equally grumpy pumpkin, reply still echoes in my ears.

“I’m a photographer not a bleeding magician.”

Thanks for reading and here’s to your next instruction.

Jerry

PS: I’ve come up with a bundle of estate agency canvassing letters and content for sales brochures and guides.

If you are interested in being the first in your area to hear about it just ping me an email saying ‘Bundle!!!!’

PPS: I’ve plenty more tips but they’re for my retained clients. You could be one to – to have a chat about this email me – Jerry@propertyprexpert.co.uk

PPPS: The pic accompanying this blog is a ‘staged’ example of a crap snap.

You May Also Enjoy

Love or Hate Rightmove
Breaking News

Rightmove comment & mortgage rates ahead of Spring Budget tomorrow

Matt Smith, Rightmove’s mortgage expert said: “The relative stability of the mortgage market at the start of this year appears to have helped give more movers confidence. However, ahead of the Spring Budget tomorrow, demand has been slowest to pick up in the typical first-time buyer homes sector. After demonstrating resilience and determination last year, the…
Read More
Breaking News

Breaking Property News – 04/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Spring Budget – what has Jeremy Hunt got in store for the property sector? Two important things happen this coming Wednesday the 6th of March at 12.30pm, Zara my co-director goes for her six weekly groom, and the Chancellor of the exchequer Mr Hunt…
Read More
Software & Tech

Color Prediction Games and the Role of Emotional Intelligence in Success

Color prediction games, often celebrated for their dynamic and visually engaging nature, require more than just strategic thinking. The role of emotional intelligence in these games is a crucial factor that can significantly impact a player’s success. In this article, we explore how emotional intelligence comes into play in color prediction games and influences the…
Read More
Breaking News

Breaking Property News – 01/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Table of ContentsHide Alto reveals ‘next generation’ of Lettings Progression Birchgrove and Hybr launch intergenerational living scheme Laura Hamilton to present Guild Awards at the Annual Guild Conference   Alto reveals ‘next generation’ of Lettings Progression Alto, software for estate agents and part of…
Read More
Breaking News

Breaking Property News – 29/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Laura Hamilton to present Guild Awards at the Annual Guild Conference The Guild of Property Professionals is thrilled to announce that Laura Hamilton, renowned TV Presenter, Property and Travel Expert, and Entrepreneur, will be presenting the Guild Awards at the Annual Guild Conference and…
Read More
Breaking News

Breaking Property News – 28/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Birchgrove and Hybr launch intergenerational living scheme A unique partnership will see students, key workers and retirees live together at new north London retirement development. Birchgrove, the UK’s leading provider of rented retirement homes, and Hybr, the UK’s leading student letting platform, today announce an industry-first…
Read More