‘What OnTheMarket.com has delivered in such a short time is brilliant!’, says Exec. Director at Douglas & Gordon.

Ed Mead, Executive Director at Douglas & Gordon and a Non-Executive Director of Agents’ Mutual, comments on what OnTheMarket.com has delivered in just one year:

The portals which have divided and conquered, such as Rightmove and Zoopla, and even those that failed to succeed, have merely been interested in making money.

The biggest latent value for the incumbent duopoly – Rightmove and Zoopla – is data which we are paying them to collect from us – how daft is that?

Imagine if all agents could reach all buyers via one website, run for consumers, which had an excellent property search facility and no third party advertising at all. Well, you don’t have to imagine it, the opportunity is here in the form of OnTheMarket.com and if all agents joined the public would be perfectly served and jobs, best practice and service would be maintained.

For Douglas & Gordon, the slack of what was expected to be a short-term lessening of lead numbers while OnTheMarket.com established itself, has been taken up by an increase from Rightmove and overall numbers aren’t far off what they were before OnTheMarket.com launched. We have been extremely pleased with the quality of leads provided by OnTheMarket.com and expect a bigger percentage from the portal as it continues to grow. We have every reason to believe it will – to the point where it competes head-on with Rightmove.

Clearly an alternative cannot be built in just a year but what has been delivered in such a short time is brilliant. It’s a quick and easy to use website which is automatically optimized for viewing on any device so the property always looks its best. The membership base is growing all the time and it has achieved an impressive set of traffic figures. No other property website has achieved so much so quickly.

As for protecting our data and using it in the best way possible, imagine if Amazon Prime directly contacted the manufacturers of the products their advertisers sell – and they could – surely the shops that use Amazon’s online service would feel threatened at the very least. Many of their sellers complain bitterly about the fees Amazon charge – does this sound familiar? But unlike disparate shop sellers that Amazon can divide and conquer, estate agents are beginning finally to talk to each other since the arrival of OnTheMarket.com. Together we can offer an alternative that serves the property buying public with just that – property – at a cost that means the survival of those agents keen to continue to offer what the internet can’t – namely a personal service.

You May Also Enjoy

Marketing

How to Generate more Estate Agency Property Leads

There is said to be over 50,000 estate / letting / auction agents across the UK, a figure that has remained relatively steady over the last few years. With over 7,000 in London alone, the industry of selling and renting property is undoubtedly well serviced with no shortage of options for consumers to chose from.…
Read More
Breaking News

UK’s Housing Crisis Deepens as 1.4 Million Homes Sit Unbuilt

Cornerstone Tax reveals that 19% of tenants have been forced to move five times in less than five years due to landlords exiting the market David Hannah, Group Chairman of Cornerstone Tax, urges the government to focus on addressing the wider housing affordability crisis by incentivising landlords The government’s plan to develop 12 new towns…
Read More
Rightmove logo
Breaking News

Rightmove House Price Index: Price growth slows as stamp duty deadline looms, but activity remains robust

The average price of property coming to market for sale rises by 0.5% (+£1,805) this month to £367,994, a muted price rise for this time of year as new sellers lower price expectations, due to the looming stamp duty deadline and high competition: The number of available homes for sale is at a 10-year high,…
Read More
Marketing

Attracting the Right Buyers: Digital Strategies for Real Estate Agencies

Okay, let’s talk approximately how real property companies have promoted houses in recent times. It’s not as adored as it used to be! They cannot just place up a signal and expect human beings to be exposed. We stay in a virtual world, and that means they want to use smart online strategies to locate…
Read More
Breaking News

Rise in no fault evictions

No fault evictions have risen according to the latest data published by the Ministry of Justice. Property disputes lawyer says “some landlords are unwilling to wait for the new Renters’ Rights legislation and are choosing to leave the market” Landlords can apply for an accelerated possession order if the tenants have not left by the…
Read More
Love or Hate Rightmove
Breaking News

Rightmove Weekly Mortgage Rates – 14/02/25

Rightmove’s mortgage expert Matt Smith says: “It’s another week of average rate drops, and the response from the market since the Bank Rate cut has been positive. We hope to now see a sustained period of mortgage rates trickling downwards to lead us through the Spring selling season.” On the first sub-4% mortgage rate Matt says: “The…
Read More