What’s in a weeks worth of leaflets…

The amount of leaflets that come through our letterbox each and every week, I thought it a good idea to keep a random weeks worth to see exactly what offers we are missing (mostly they are directly dispatched to the recycle bin).

So, one week of leaflets, Monday to Sunday and the end of November to beginning of December, location Colchester, Essex UK:

13 Leaflets received

5 Fast Food & Take Aways

2 Estate Agency

1 Landscaping / Gardening

1 Local Church

1 British Gas

1 Christmas Shopping Event at Food Hall

1 Care Workers Required

1 Pet Grooming

So, a fairly varied selection of businesses and no real surprise that food / takeaway was the most frequently received, and a fair surprise that so few from estate / letting agents were received in that Colchester is a 100,000 + community town and we’ve a good 60 or more estate and letting agencies servicing the region.

3 Leaflets led with a % Discount offer

2 Leaflets led with Free Local Delivery

From all the leaflets, I would say one from an estate agency, Jackson & Co of Colchester, was the most target in that it showed a very local property in the main image and that it had been sold recent by the said agency, they they printed on one side of the leaflet only so did not maximise marketing potential or allow for the 50/50 percentage as to whether it will land on the mat the right way round!

24 pages in all received

8 were A5 in size

All were in colour

2 were duplicates (received on different days)

Only one received that was printed on one side only

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

How Local Market Trends Affect Your Home’s Selling Price

Introduction When planning to sell your home, understanding local market trends is crucial. Whether you’re working with estate agents in Selby or estate agents in Leeds, these professionals emphasize the importance of market dynamics on your home’s selling price. Local factors such as supply and demand, interest rates, and economic conditions influence property values. These…
Read More
Breaking News

The biggest Halloween rent hikes

Revealed – Where tenants have been haunted by the biggest Halloween rent hikes The latest market analysis from London lettings and estate agent, Benham and Reeves, has revealed which areas of the rental market are haunting tenants this Halloween, having seen the largest increase in the average monthly cost of renting since this time last…
Read More
Breaking News

The UK’s anti-social behaviour hotspots revealed as Halloween looms

As Halloween looms, the latest research by over-50s property specialist, Regency Living, has revealed the nation’s most anti-social postcodes, based on the proportion of crime related to anti-social behaviour (ASB), with Ealing, Fylde, Westminster, West Lancashire and Chorley topping the table. Halloween may be a time for good-natured spooky fun, but for some, the fright…
Read More
Home and Living

77% of homeowners against Halloween

The latest research from eXp UK has revealed that while Halloween may be growing in popularity across the UK, many homeowners are planning to use smart home technology to avoid the endless stream of trick-or-treaters knocking at their doors this Friday. The survey of UK homeowners, commissioned by eXp UK, found that more than three…
Read More
Letting Agent Talk

What Leaseholder Reform Really Means for Managing Agents

By Robert Poole, Director – Block Management, Glide Property Management, part of LRG The past decade has seen a growing focus on leaseholder rights, and in the last few years, that focus has intensified into full-scale reform. With the Leasehold and Freehold Reform Act 2024 now enacted and further measures under consultation, managing agents are…
Read More
Breaking News

Mortgage approvals bounce back in September

The property industry’s reaction to the latest mortgage approval data from the Bank of England. The latest figures show that: – Mortgage approvals on house purchases for September sat at 65,944 up (+1.5%) from 64,963 in August. Approvals are up slightly (+0.5%) when compared to the 65,628 seen in September 2024. This increase shows stability…
Read More