Which Euro 2016 Team is Your Agency Most Like?

So we’ve had a look at all of the teams competing in Euro 2016.

Let’s put to one side the activities of an absolutely mindless minority of thugs (from many nations) who seem to think this is a festival of flying chairs and let’s focus on the football.

I’ve watched almost every game bar two or three (life’s too short to watch Hungary versus Austria) and it’s got me thinking about which teams reflect different estate agencies.

I’ve picked out a few teams that struck a chord with me.

Is your outfit like Germany? Well drilled, solid, a track record of success but possibly missing that little extra special something at the moment. (I only work with independents and the Germans, well they feel a bit corporate to me.)

Are you like the Irish team? Full of passion for what you are trying to achieve, hard working and fighting against bigger, more fashionable rivals (check out their group to see what I mean).

Or do you see a little bit of England within your agency? Talented youngsters but lacking big game experience and a real top notch manager. (Roy Hodgson couldn’t motivate me to make a cup of tea let alone run through a wall for him.)

Then there’s France. The local force, lots of flair going forward but with a defence which looks inconsistent at present. The agency equivalent being a company with some great marketing and PR ideas but only getting them out sporadically with no structure.

Or is there a bit of Iceland within your office (and I’m not talking about the £1 Doner Kebab Pizza in the freezer). Small (population of just 330,000 roughly the size of Coventry’s) but well drilled, disciplined and not afraid to invest in their success (they pumped money into coaching and indoor facilities and it’s paying off big style).

Finally my favourite team so far, Croatia. Again a smaller act among bigger outfits but for me they have a little bit of everything. Organisation, teamwork, passion and a belief in their playing system. I think they’ll go far.

The team which wins will be the best TEAM. Only once in the past 40 years could you point to a big tournament winner and say ‘they only won it because they had him’ and that’d be Argentina in 1986 when Maradona was unplayable and at his peak.

From an agency and PR point of view the team isn’t just your office staff.

It’s your PR person, your designer and copy writer. Too many agencies try to do all of this in-house and for me it let’s their side down and erodes their chances of success.

A little investment in the right areas usually pays off if it’s accompanied by a solid plan.

Anyway enjoy the football and here’s to your next instruction.

Jerry

PS: Have you downloaded my 10 minute Guide to Estate Agency PR? It’s free and you can skim through it during a half time break. Visit www.propertyprexpert.co.uk to grab yours.

You May Also Enjoy

Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More
Estate Agent Talk

Rayner right to be ambitious on housebuilding

At UKREiiF, Angela Rayner, Shadow Housing Secretary made several commitments to help solve the UK’s housing crisis including new towns, greater numbers of affordable housing, a return of housing targets and a clear design code criteria. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “Although election season is the time for…
Read More
Breaking News

Comment on Land Registry’s House Price Index showing an annual rise of 1.8%

Commenting on Land Registry’s UK House Price Index showing an annual rise of 1.8%, Daniel Austin, CEO and co-founder at ASK Partners, said: “The property sector is recovering. Rent values have seen sustained growth, positioning real estate as reasonably valued in comparison to gilts and presenting growth potential. In the realm of commercial real estate,…
Read More
Breaking News

Breaking Property News – 22/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sunak calls General election for 4th July 2024 – American Independece Day Many pundits feel that post the General election Rishi Sunak will fly off to Silicon Valley, so maybe holding the General election on American Independence Day is no coincidence! The real carnage…
Read More