Why audio tours are no longer a luxury

In fact, using virtual tours, particularly the type with a professional voiceover – should no longer be considered as merely an expensive option for any forward thinking agency. Why? Because they’re more affordable than ever and they help to win instructions.

Not convinced?

Well, if you’ve got a Countrywide branch, or maybe  a Connells / Sequence office in your patch, you’ll know that they are used extensively to win business from the competition… and that probably includes you! These large corporate organisations don’t offer pro voice tours simply to make themselves look great – they’re used to help ‘uplift’ fees, sell ancillary services, and above all, to give their valuers additional marketing to help win a client’s business.

And it’s often the impressive figures behind having a tour that persuades a vendor that it’s a no–brainer not to have one – And therefore who to instruct.

The stats are Convincing

For example, consider Rightmove’s own stats on this – which tell us that pro audio virtual tours can give an uplift in click through rates of around 60%. That’s a very impressive stat that your potential vendors will love to hear. It means your agency can get more eyeballs viewing their home!

If your competition can say that to every one of their market appraisals, why can’t you?


It’s understandable that a key concern for independents, franchisees & smaller agents is often cost. “We don’t have the budget of the corporates, so we can’t do it”. Or, “the vendor won’t pay for things like this” It’s something I hear every day. Well, if I told you that you can order a professionally voiced tour for as little as £3 – is that still too much?

Whatever you personally think of audio tours –  either a great marketing tool or simply a gimmick,  there’s one main question to ask yourself.  If you could tell a prospective vendor at  a market appraisal, that your agency can generate 60% more interest than the other agents, do you think that will help you to win their business?

If you think it might, then take up our 14 day trial today.

Happy Valuing!

Realsale produce instruction winning branded tours for agents nationwide.  e.g:

Contact us at Realsale today to start your 14 day no obligation trial.

You May Also Enjoy

Estate Agent Talk

Matching Your Needs: Choosing The Ideal Residential Property Management Services

Owning residential properties can be an excellent investment, but managing them can quickly become hard. From handling tenant issues to maintenance and rent collection, it’s a time-consuming task. Fortunately, there is a solution—property management services. They can handle these tasks for you, freeing you to focus on other priorities. However, with so many options available,…
Read More
Breaking News

Third of Private Renters Are Struggling to Afford Their Rents Says New Research

Over a third of all private renters are finding it difficult to afford their rent according to new research out today. Whilst overall 35 per cent of renters said they were finding it difficult or very difficult to afford their rent, this proportion increased to 56 per cent for those not in work due to…
Read More
Home and Living

Why Select High-Quality Shower Drains for Stunning Wet Room Design

A wet room is a fully waterproofed bathroom with an open shower area, where the floors and walls are designed to handle water exposure. One of the most important aspects to consider when designing a wet room is your shower drain. With a great range of available designs, homeowners and those in the construction industry…
Read More
Breaking News

Bank of England’s decision to hold the Base Rate – Industry Reaction

The Bank of England held interest rates at 5.25% for the seventh time in a row. The decision comes despite official figures yesterday which revealed inflation had fallen to the Bank’s target of 2% for the first time in nearly three years. Here are some thoughts from the property industry.   Rightmove’s mortgage expert Matt…
Read More
Breaking News

Breaking Property News – 20/06/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   OpenBrix, Home, & TDS unite to digitally upgrade the tenant user experience Full disclosure Adam Pigott and the team at Openbrix are one of my original and long serving clients in my day job of getting proptechs from MVP to exit (Proptech-PR). But as…
Read More
Breaking News

Rental Reform Undermined by Lack of Choice for Tenants

A lack of choice for private renters about where they can live will undermine plans set out by many of the UK’s major political parties to reform the rental market. That’s the warning from the National Residential Landlords Association (NRLA) as the Conservatives, Labour, Liberal Democrats and Green Party all propose ending section 21 ‘no…
Read More