Why Wogan’s Wonderful Way with Words Can Help Your Estate Agency.

what is happening to house prices

Unless you’ve been having a long weekend on the Dark side of the Moon you’ll have heard Sir Terry Wogan has died.

He was a master broadcaster, presenter par excellence and by all accounts a lovely bloke.

Sir Terry was always on the telly or radio in our house when I was growing up.

My dad, a fellow Irishman, was particularly proud of him. Because as Dad often put it “Wogan shows that us Paddies are among the most articulate, lyrical people on God’s green earth.”

Particularly powerful at a time when the stereotype of ‘thick Paddies’ was still rife.

Ah Sir Terry showed them alright. And my estate agency amigo he left you and I with a few lessons on the art of communicating and building rapport with our audience.

He had a gift for making everyone feel special and included. How did he do it? By always imagining he was speaking directly to one person and not the millions of listeners and viewers who regularly tuned in to him.

He made people feel at ease. Despite his bigger than Texas vocabulary he knew to choose words and phrases that his audience would understand and relate to.

If Sir Terry had been an estate agent I can’t imagine he’d use jargon like ‘vendor suited’ or ‘double aspect.’ Do you?

He didn’t need to show off. He was the best presenter. His ratings showed it. So when an agent says ‘we’re the best in town’, do they have the stats to back it up?

He was mischievous and didn’t take himself seriously.

Now I’m not saying go and play knock down ginger on doors in your patch but a little cheeky, self deprecating charm in your PR and marketing is often very well received by potential vendors.

But the biggest lesson from the wonders of Wogan is really simple.

Remember my first point, whenever you are communicating with your audience always imagine you are speaking directly to each of them, individually, one on one.

Whether it’s via your blogs, newsletters or any other communications you use.

If you do this my friend you’ll build ________ and _______ just like Sir Terry did.

I’ve left that up to you to fill in the Blankety Blanks.

Thanks for reading and here’s to your next instruction.

Jerry@propertyprexpert.co.uk

PS: If you haven’t seen it already watch Sir Terry’s reactions to a tongue tied Swedish Eurovision presenter. It’s very funny.

Alex Evans

You May Also Enjoy

Home and Living

Best Budget Smartphones Under $200

In the rapidly advancing digital era, it’s no longer a luxury but a necessity to have a smartphone. Not everyone however needs or is able to pay hundreds of dollars for an expensive device. The good news is that there are numerous budget smartphones under $200 that provide great performance, decent cameras, and a long…
Read More
Rightmove logo
Breaking News

Ten years on: More first-time buyers moving to cities while the coast stands still

New ten-year analysis of the property market shows that more first-time buyers are looking to move to cities, while the coast has seen no growth in new buyers First-time buyer demand to move to Great Britain’s 50 largest cities (excluding London) is up by 16% on average over the last ten years, with Dundee topping…
Read More
Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More