Why Wogan’s Wonderful Way with Words Can Help Your Estate Agency.

what is happening to house prices

Unless you’ve been having a long weekend on the Dark side of the Moon you’ll have heard Sir Terry Wogan has died.

He was a master broadcaster, presenter par excellence and by all accounts a lovely bloke.

Sir Terry was always on the telly or radio in our house when I was growing up.

My dad, a fellow Irishman, was particularly proud of him. Because as Dad often put it “Wogan shows that us Paddies are among the most articulate, lyrical people on God’s green earth.”

Particularly powerful at a time when the stereotype of ‘thick Paddies’ was still rife.

Ah Sir Terry showed them alright. And my estate agency amigo he left you and I with a few lessons on the art of communicating and building rapport with our audience.

He had a gift for making everyone feel special and included. How did he do it? By always imagining he was speaking directly to one person and not the millions of listeners and viewers who regularly tuned in to him.

He made people feel at ease. Despite his bigger than Texas vocabulary he knew to choose words and phrases that his audience would understand and relate to.

If Sir Terry had been an estate agent I can’t imagine he’d use jargon like ‘vendor suited’ or ‘double aspect.’ Do you?

He didn’t need to show off. He was the best presenter. His ratings showed it. So when an agent says ‘we’re the best in town’, do they have the stats to back it up?

He was mischievous and didn’t take himself seriously.

Now I’m not saying go and play knock down ginger on doors in your patch but a little cheeky, self deprecating charm in your PR and marketing is often very well received by potential vendors.

But the biggest lesson from the wonders of Wogan is really simple.

Remember my first point, whenever you are communicating with your audience always imagine you are speaking directly to each of them, individually, one on one.

Whether it’s via your blogs, newsletters or any other communications you use.

If you do this my friend you’ll build ________ and _______ just like Sir Terry did.

I’ve left that up to you to fill in the Blankety Blanks.

Thanks for reading and here’s to your next instruction.

Jerry@propertyprexpert.co.uk

PS: If you haven’t seen it already watch Sir Terry’s reactions to a tongue tied Swedish Eurovision presenter. It’s very funny.

Alex Evans

You May Also Enjoy

Breaking News

Forget kerb appeal: LRG report reveals what really triggers a homebuyer’s offer

One of the UK’s largest property services groups has published its debut sales report, uncovering what genuinely persuades buyers to make an offer – and the findings challenge the traditional focus on kerb appeal. While sellers often guess which improvements will pay off, the data shows where money is well spent and where it’s wasted.…
Read More
Breaking News

Prime London’s love affair with period homes continues

One in four listings are historic properties The latest research from Jefferies London shows that nearly a quarter of homes listed for sale across prime central London (23.3%) offer high-end homebuyers the chance to secure a period property, with demand for prime period properties at its highest in Maida Vale. Jefferies London analysed current for…
Read More
Breaking News

Industry Response to latest Nationwide House Price Index

Nationwide House Price Index for October 2025, with the latest figures showing no Halloween haunting for homebuyers where house price growth is concerned – despite widespread talks of Autumn Budget uncertainty hitting the market. The latest index shows that: – House prices increased by 0.3% between September and October of this year. On an annual…
Read More
Breaking News

The capital’s most haunted property hotspots for Halloween homebuyers

The latest analysis by Foxtons has revealed which of the capital’s spookiest postcodes command the largest house price premiums, as the average cost of purchasing a property in one of London’s most haunted neighbourhoods comes in 48% more than the wider London average. Foxtons analysed the property market across 14 of London’s most haunted locations,…
Read More
Breaking News

Annual house price growth edges higher in October

Slight increase in annual house price growth to 2.4% House prices were up 0.3% month on month Kitchen and bathroom renovations most popular amongst homeowners in last five years Analysis based on Nationwide’s HPI data shows extensions or loft conversions with a bedroom can increase house value by up to 24% Headlines Oct-25 Sep-25 Monthly…
Read More
Breaking News

How much will a Halloween Castle set you back

The latest research from Enness Global has revealed that, for those looking to follow in the footsteps of Count Dracula this Halloween, the average castle on the UK market will set buyers back around £2.2 million, requiring a deposit of £332,609 and a monthly mortgage repayment of more than £10,000. Enness Global analysed current castle…
Read More