Why you must market using an agency who fully embraces the power of the internet

June 21, 2016

Within the existing climate of uncertainty, it is imperative to select a property agency who has a proven track record in delivering success by maximising market reach. When selling a commercial property, one cannot ensure best price without an effective depth of marketing. It is known that many agencies are reluctant to fully embrace the power of the internet and its emergent capabilities. The justification behind this is often a company culture based on a “traditional” approach, reluctance to change masked under a guise of “we prefer a personal approach”, or a lack of understanding of the benefits which embracing the internet brings.

So how does the internet help deliver a successful commercial property sale?

Market Reach

Since the 90’s the client journey has changed. Where once buyers and investors requested for property brochures to be posted out or faxed through, in 2016 the purchaser’s journey often begins with Google, probably by a mobile Google search; Google dominates 94.13% of the mobile search engine market. Where once a select few could be reached in a day by the limitations of post or phone calls, now thousands can be reached in minutes should an agency have a high presence on the internet leading to a large marketing database.

Search “property investment for sale” and Google will instantly deliver about 174 million results in 0.53 seconds. This simple test highlights the volumes of companies using such a search phrase and, hence, the importance of an agency embracing this power offered by the internet.

Searcher’s trust Google to deliver relevant results, with a proven preference to Google’s organic top choices over all others. As a result over 90% of all clicks are limited to agencies which appear on the first page of Google results. Ask yourself, just how often do you click through to the second page when searching Google?

Consequently, if an agency does not embrace the internet and is not visible on Google first page results, then they are so much less visible to the world outside of their network. On the other hand agencies which embrace visibility on the internet benefit from a continuously amplified network, increased exposure and have uncapped reach to attract new buyers and investors to the properties they market, increasing prospects to achieve best price.

Ease, speed and efficiency

The internet helps agencies encourage interest and filter out parties with genuine intention to buy, offering significant time saving and cost advantages. An agency can encourage interest by making it quick and easy for a prospective buyer or investor to access the information they need to evaluate whether a property is suitable to their needs.

To do this any website visitor should find the agency website easy to navigate, be effortlessly able to view a comprehensive presentation of the properties and speedily access relevant legal documentation.

So quite clearly when looking to market a property for sale, its best to appoint an agent who embraces the internet because you can achieve:

  • A true depth of marketing all over the world
  • A more efficient marketing technique
  • Increased prospects to sell at a maximum value

At singerviellesales.com, we commenced our internet-based offering many years ago. If you searched “investments for sale”, for example, you will find our website highly listed on Page 1. If you viewed our sales, you will find leading quality of presentation in terms of videos, ground and aerial photography, plus all the relevant documentation is the data room. All this is designed to enable investors to make an informed investment decision with the necessity to inspect.

We have simply reacted effectively to the power of the internet in our offering since we identified very early the importance. Please call or email us for further information.

Alex Evans

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