Why you must market using an agency who fully embraces the power of the internet

Within the existing climate of uncertainty, it is imperative to select a property agency who has a proven track record in delivering success by maximising market reach. When selling a commercial property, one cannot ensure best price without an effective depth of marketing. It is known that many agencies are reluctant to fully embrace the power of the internet and its emergent capabilities. The justification behind this is often a company culture based on a “traditional” approach, reluctance to change masked under a guise of “we prefer a personal approach”, or a lack of understanding of the benefits which embracing the internet brings.

So how does the internet help deliver a successful commercial property sale?

Market Reach

Since the 90’s the client journey has changed. Where once buyers and investors requested for property brochures to be posted out or faxed through, in 2016 the purchaser’s journey often begins with Google, probably by a mobile Google search; Google dominates 94.13% of the mobile search engine market. Where once a select few could be reached in a day by the limitations of post or phone calls, now thousands can be reached in minutes should an agency have a high presence on the internet leading to a large marketing database.

Search “property investment for sale” and Google will instantly deliver about 174 million results in 0.53 seconds. This simple test highlights the volumes of companies using such a search phrase and, hence, the importance of an agency embracing this power offered by the internet.

Searcher’s trust Google to deliver relevant results, with a proven preference to Google’s organic top choices over all others. As a result over 90% of all clicks are limited to agencies which appear on the first page of Google results. Ask yourself, just how often do you click through to the second page when searching Google?

Consequently, if an agency does not embrace the internet and is not visible on Google first page results, then they are so much less visible to the world outside of their network. On the other hand agencies which embrace visibility on the internet benefit from a continuously amplified network, increased exposure and have uncapped reach to attract new buyers and investors to the properties they market, increasing prospects to achieve best price.

Ease, speed and efficiency

The internet helps agencies encourage interest and filter out parties with genuine intention to buy, offering significant time saving and cost advantages. An agency can encourage interest by making it quick and easy for a prospective buyer or investor to access the information they need to evaluate whether a property is suitable to their needs.

To do this any website visitor should find the agency website easy to navigate, be effortlessly able to view a comprehensive presentation of the properties and speedily access relevant legal documentation.

So quite clearly when looking to market a property for sale, its best to appoint an agent who embraces the internet because you can achieve:

  • A true depth of marketing all over the world
  • A more efficient marketing technique
  • Increased prospects to sell at a maximum value

At singerviellesales.com, we commenced our internet-based offering many years ago. If you searched “investments for sale”, for example, you will find our website highly listed on Page 1. If you viewed our sales, you will find leading quality of presentation in terms of videos, ground and aerial photography, plus all the relevant documentation is the data room. All this is designed to enable investors to make an informed investment decision with the necessity to inspect.

We have simply reacted effectively to the power of the internet in our offering since we identified very early the importance. Please call or email us for further information.

Alex Evans

You May Also Enjoy

Estate Agent Talk

Making Small Office Spaces Feel Much Larger

Small offices can often seem tight, making it hard for employees to work comfortably. Not enough space may lower mood and affect how well people do their jobs. Good design choices, though, help any small workspace feel bigger, brighter, and easy to move around in. How a space is perceived can often influence comfort and…
Read More
Planning disputes on new build land
Breaking News

£2.7bn in Development Opportunities Across England

The latest research by specialist property finance lender, West One Loans, has shown that there are currently £2.7 billion worth of development opportunities in the current market, with the South West home to the highest proportion of potential plots available for developers to capitalise on. West One Loans analysed current land, plot, and site listings…
Read More
Breaking News

Stabilising the property market ahead of Autumn Budget

As she prepares the October Budget, Daniel Austin, CEO and co-founder at ASK Partners writes this letter to urge the Chancellor to take decisive action now to stabilise the property market and build long-term economic resilience. Despite cautious optimism around initiatives such as Help to Buy and planning reform, the market remains stagnant amid persistent…
Read More
Estate Agent Talk

Fresh water property hotspots outperforming wider market

Fresh water property hotspots see house prices climb at almost three times the national average The latest research from leading estate agent Yopa has found that house prices in areas surrounding the UK’s lakes, lochs, and reservoirs have grown at nearly three times the national average over the last year, with the annual rate of…
Read More
Home and Living

Best Parks & Outdoor Spaces in St Albans for Weekend Relaxation

St Albans is a vibrant city renowned for its beautiful green spaces and parks, making it a perfect destination for weekend relaxation and leisure. With its rich history and stunning landscapes, visitors and locals alike are drawn to the serenity and beauty of St Albans’ outdoor spaces. Whether you’re planning a family outing, a peaceful…
Read More
Rightmove logo
Breaking News

Retail investment bounces back as Bank Rate cut again

Demand to invest in retail commercial property is up by 35% compared to a year ago, shifting from being 15% down year-on-year in 2024 Overall demand to invest in commercial property is up by 20% as the interest rate environment improves, and the Bank Rate is cut for the second time this year Office sector…
Read More