Why you should write a blog (even if no one reads it).

If you’re reading this blog, you’re part of the growing audiance I’ve collected over the years! The more I write the more I see the the numbers rise and it’s a great feeling. But, it wasn’t always this way… When I started blogging no one was listening, like a crazy man yelling his musings into an empty room.

As always though, there’s a fine line between crazy and genius. Being the humble gentleman that I am, I’d like to think I identify in the latter category. Whether people come to read your blog or not, starting one and keeping it up-to-date can have some great benefits.

What’s going on in the world?

Writing a blog and maintaining it, forces you to keep up with current events. For those in the tech world, it keeps fresh in your mind latest developments and updates to the platforms you work with. With this knowledge you’re ever more conscious of the products you’re producing for your clients, making full use of the latest functions and ensuring your clients get the best possible service.

For those of you in the property world that means keeping up with current affairs, keeping you knowledgeable about potential industry changing events, with things like section 21 changes comming in affecting you and your clients, it’s always important to keep up.

And for people like myself that straddle the two, blogging is a great way to research what’s going on, form an educated opinion on the affairs du jour and generally sound clued up when asked about current topics from either industry.

SEO (again)

I know, I know… I talk about SEO all the time! But if you’re really looking to take your digital strategy seriously (and you really should), it should always be there in the back of your mind. A blog is a great way to keep your content fresh and is an easy and organic way to target your keywords.

Before I get carried away, if you’re interested in knowing a little more about SEO, have a look here.

Social Media Content

Original content on social media?! Shock horror!

Now some of you are great at social media, and this bit isn’t so much for you. But for those of you who do nothing on twitter but post listing after listing after listing… What are you doing to engage your audience? Knowing your target audience is important and instead of looking for things to share, create tailor-made content for them. All it takes is one enticing title and you’ve engaged your community far more than any robotic, uniform tweet ever could.

This doesn’t have to be restricted to the big social media sites like Facebook and Twitter. Estate Agent Networking is a fantastic outlet for your material, allowing what you’ve written to be easily found by those it applies to most. If you write content, seriously consider submitting it here, I’m always looking out for great content on here and so are many others.

Promoting Discussion

You can never have too many friends, right? The blogs that I’ve posted in the past have lead to some very interesting discussions, from people commenting in agreement or to challenge some ideas, all the way through to people requesting blogs written on particular subjects.

No matter the interaction the content has sparked, it’s a conversation we would never have had if I hadn’t taken time out of my day and put pen to paper (metaphorically of course, no one can read my hand-writing).

It’s incredibly rewarding to have someone get in contact for something you’ve written. Not only does it affirm that you do know what you’re talking about (contrary to what some of the team might say) but it’s great for building contacts and potential new business partnerships.

It’s Fun

There, I said it. I like writing blogs. I even wrote this blog t home in my spare time (What a nerd, right?). I genuinely enjoy blog writing. It’s a great way to learn something new, keep yourself up to date and generally establish yourself as an expert in your field. (research is also a really nice excuse if your colleagues catch you on Buzzfeed when you’re meant to be working, but that’s just between you and me.)

So find an interesting subject, research it, and get blog writing! Even if no one reads it, you’ll be benefiting your brand, and you’ll be benefiting yourself.

I look forward to reading what you’ve got to say!

Alex Evans

You May Also Enjoy

Estate Agent Talk

How can Cash House Buying Agencies thrive in 2022?

Like many other industries in the world, the UK property market is constantly evolving. Industry players therefore need to keep a keen eye on the key markers that define the state of the industry. As 2022 ushers in new changes and realities, industry players like cash house buying agencies need to arm themselves with current…
Read More
composite gates
Home and Living

Composite Garden Fencing / Gates – Pros & Cons

As much as many of us enjoy great relationships with our neighbours, we do also relish privacy between our properties / boundaries. Years ago I remember rows of gardens with no more that a wire fence with wooden posts separating each with some having missing sections and even those totally without. Many neighbours would have…
Read More
Breaking News


Daily bite-sized proptech and property news in partnership with Proptech-X.   Zoopla names new members of its Lettings Advisory Board, selected to support its goal to help inform how industry responds to a fast-evolving policy environment for agents, landlords and renters Zoopla, the UK’s most comprehensive property destination, is pleased to announce new members of…
Read More
Estate Agent Talk

Why Your Multifamily Building Needs An Access Control System

Being responsible for a multifamily building requires keeping safety a priority. Security can be a concern in a building with multiple people coming in and out, which is why your multifamily building needs an access control system. There are many reasons why an access control system can be of use to a dwelling with more…
Read More
empty property uk 2022
Estate Agent Talk

How many empty homes are there in England?

The total number of empty dwellings as at 13 September 2021 was 468,000 – a decrease of 11,000 or 2.4% on the previous year as quoted on the official government website: Local Authority Council Tax base England 2021 Long term empty homes are dwellings which are unoccupied for a period of 6 months or more…
Read More
Breaking News

New Research from TwentyEA Shows Available Stock Has Almost Halved Compared with Five Years Ago

Despite the fact that UK inflation has hit a fourty year high of 9%, agents across the UK are still seeing demand for properties outstripping supply, with new instructions largely flat during May, according to a recent RICS survey in June 2022. The RICS survey also suggests there is little prospect of more homes coming…
Read More