Will vendors pay for additional property marketing?

July 15, 2014
Property for sale

Over the past year I have spoken to a number of Estate Agents who tell me that vendors will not pay any upfront costs to market their property. More recently however, I have spoken to others who believe if the property hasn’t sold within an 8 week period, this is the time to have another discussion.

The options are traditional marketing offerings such as on the page ads in lifestyle magazines and national newspapers as well as digital marketing solutions. The benefit of online advertising is that it is available 24/7 x 365 and is a pre-qualification tool, savings agents time and money.

So if the Estate Agent can offset the cost to their client, can use the output for their own marketing, is it time to consider additional options and give the vendors more choice?

Here’s a property for sale in Cornwall using a high quality, low cost solution.

Alex Evans

You May Also Enjoy

AI in estate agency letting agency property
Estate Agent Talk

5 Practical Examples: This is How AI is Changing Real Estate

There does not appear to be a single industry that is likely to be immune from the impact of AI. Therefore, it is no surprise to learn that seismic changes are happening in the world of real estate, thanks to the increasing influence of artificial intelligence. From using the technology to identify ways to save…
Read More →
Crowded beaches - Clacton-on-Sea in Essex
Breaking News

Overheating moves up the housing agenda

441,000 rental homes fail thermal comfort standards The latest analysis from Inventory Base has found that an estimated 441,000 private rented homes in England failed thermal comfort standards in 2024, accounting for 40.3% of all non-decent private rental properties, as major reforms to the Housing Health and Safety Rating System (HHSRS) came into force on…
Read More →
Breaking News

Annual house price growth slows in June

The latest Nationwide House Price Index for June 2026 shows that: House prices fell by -0.0% between May 2026 and June 2026. Annual house price growth increased to 2.2% in June 2026, up from 1.7% in May 2026. The average UK house price for June 2026 now stands at £277,484, down slightly from £278,024 in…
Read More →
Breaking News

Nationwide House Price Index May 2026

UK annual house price growth picked up to 3.0% in April, from 2.2% in March House prices were up 0.4% month on month Headlines Apr-26 Mar-26 Monthly Index* 554.8 552.7 Monthly Change* 0.4% 0.9% Annual Change 3.0% 2.2% Average Price (not seasonally adjusted) £278,880 £277,186 * Seasonally adjusted figure (note that monthly % changes are…
Read More →
Breaking News

Breaking Property News 1/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Construction entrepreneur and TrueNorth Capital Group founder has a ten point plan for the next Prime Minister Mr Bradley Lay wants Andy Burnham, or whoever becomes the UK’s next Prime Minister, to overhaul the policies which are holding Britain’s construction sector back. And to…
Read More →
Breaking News

Breaking Property News 30/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   8% of commercial real estate investors and owners have started AI pilots – the reasons why most fail Only 5% of CRE operators achieve most of their AI program goals According to JLL’s 2025 Global Real Estate Technology Survey of more than 1,500 senior…
Read More →