Why You’re Wrong About Social Media:
Still unsure as to whether or not you should jump on the social media bandwagon to promote your properties or estate agency? Then read this.
Actually, we shouldn’t have used the word ‘bandwagon’ there in the first sentence. ‘Bandwagon’ implies something that is fashionable right now but may not stick around for long. Social media, on the other hand, is here to stay.
It’s difficult to see how any successful business can remain ahead of its successors without taking to either Facebook, Twitter, Instagram, What’sApp or Snapchat etc at some point along the line. Certainly companies who don’t sign up and create their own social media accounts will find it much more difficult to communicate with Millennials who are looking to rent, as well as young first-time buyers in their 20s and 30s.
Myths that stop you using social media for business
So what’s stopping you? Well, perhaps you have a number of fixed and ingrained ideas about social media. Here’s some of the most popular out there and how we de-dunk them – one at a time.
My customers aren’t on social media
Er, we beg to differ. With more than 1.71 billion active Facebook users and 320 million Twitter users for starters – and both those figures growing daily – we bet you’ll find the odd potential customer or ten on those sites, as well as others you’ve yet to discover and those you’re already aware of such as LinkedIn and YouTube.
No-one will follow us on social media
How do you know if you don’t try? It’s not difficult or time-consuming to set up either a Facebook or Twitter page and you can utilise as much as you like ie just post two or three updates a week or several times a day. Many small businesses have reaped massive rewards using the free or incredibly inexpensive publicity drivers offered via their social media accounts.
I’m already doing content marketing
Great. So you should be. But what’s that got to do with social media? They are completely different things. They do work well together though. You can get far better reach from your website blogs by linking them to your social media pages. Doing this will also improve your website’s SEO ranking on Google.
It’s only worth following people you look like potential customers
Really? Never heard of referrals? The more people you follow, the more you’ll be exposed to their followers (especially if you share their content). That means don’t just stick to individuals who live within your locale or are already experts in the property field. Look towards other influential and indirect sources who could potentially direct customers your way.
No-one wants to follow an account that’s all work-related
Some people but do. But yes, you can enliven it and show the human side behind your brand by sharing fun office news and pictures, as well as success stories and achievements of staff. That’s the beauty of social media – you can set the tone and style for your own channel so that you enjoy updating it and your followers look forward to reading your latest news.
Find out more about how social media and other marketing initiatives can help your estate agency business at our website www.avrillo.co.uk.