Zoopla leads in Brand Awareness
According to a recent Zoopla news release, recent research conducted by Harris Interactive revealed that following Zoopla’s latest marketing campaign it has now achieved a record level of national brand awareness.
On prompted brand awareness, where consumers are asked if they recognise certain brands, Zoopla has now taken the top spot amongst UK property portals with national brand awareness of 87% versus 83% for Rightmove.
In terms of spontaneous brand awareness, where consumers are asked which property websites they can name, Zoopla also came out on top at 45% versus 40% for Rightmove and 4% for Onthemarket.
Lawrence Hall of ZPG said, “We’re delighted to see that our ongoing investment in both our product and marketing is delivering record levels of brand awareness and hence exposure for our members. Consumers increasingly recognise that we are the most useful resource when looking to move home which is resulting in record levels of enquiries and instructions for agents listing on Zoopla.”
To read the news release in full from Zoopla click here
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