Zoopla Property Group surprise purchase

Zoopla Property Group (ZPG), the digital media business which owns and operates some of the UK’s leading online property brands including Zoopla and PrimeLocation, has conditionally agreed to acquire Ulysses Enterprises Limited, owners of price comparison site uSwitch, in a £160m deal.

Founded in 2000, uSwitch is one of the most widely recognised and trusted brands in the price comparison space.

The acquisition of uSwitch is a significant step in ZPG’s mission to be the most useful resource for consumers and the most effective marketing partner for professionals across the property space. This deal  brings together two of the UK’s best-known digital consumer brands and fastest-growing technology businesses of the past few years.

This has really put the cat amongst the pigeons, I wonder how many agents may be regretting their move to onthemarket.com and dropping Zoopla in the course of doing so, this news will certainly cause some reflection on recent decisions.

Alex Chesterman, Founder & CEO of Zoopla Property Group Plc was reported as saying “This is a transformational acquisition and a meaningful step towards delivering our long-term strategy to be the market-leading resource for consumers and most effective lead generation engine for professionals in the property space”

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove extends conversational search experience to property listings 

Rightmove is launching the next stage of its conversational search experience for home-movers, bringing the innovative new capability to its property listings. The move is part of Rightmove’s approach to ensure that ‘However you discover, we have you covered’. The ‘Ask Rightmove’ conversational search experience launched on its home page earlier this year, bringing a more personalised and interactive way to search…
Read More
Breaking News

Homebuyer demand slips in Q2 2026

Buyer demand slips in Q2 2026, with North and Midlands continuing to outperform southern markets The latest sales demand data from eXp UK has revealed that homebuyer demand in England slipped by -1.1% in Q2 2026. The analysis also reveals a continued regional divide, with a number of counties in the North and Midlands recording…
Read More
Estate Agent Talk

International buyer slowdown one of Prime London’s biggest challenges

The latest survey of UK prime residential agents by AgentWise has found that many believe a slowdown in international buyer activity to be one of the biggest challenges facing the market today, whilst many have also noted an increase in the number of clients looking to explore property opportunities overseas rather than the UK. AgentWise…
Read More
Breaking News

Housing market hit by £21m increase in fall-through bill

The latest Fall-Through Index by the House Buyer Bureau reveals that the number of property fall-throughs across the UK increased by 9.8% during the first quarter of 2026, resulting in an additional £20.9m in costs to the housing market compared to the previous quarter. House Buyer Bureau analysed the latest data from TwentyCi on the estimated…
Read More
Breaking News

Is UK Construction Stuck in a Rut?

Glenigan data for Q.2 shows construction performance weakening further, dashing hopes of recovery in H.2 2026   The value of underlying work starting on-site during the past three months declined 15% and fell 38% below last year’s levels. Residential construction starts fell sharply, dropping 31% against the preceding three months and plummeting 52% compared with…
Read More
Breaking News

Home sellers have a 24-hour patience threshold

Survey shows that the age of instant communication has reached estate agencies New research from Street Group suggests Britain’s home sellers have developed a “24-hour patience threshold”, with the vast majority expecting estate agents to respond, provide updates or take action within a day at virtually every stage of the sales process. The survey of…
Read More