ZOOPLA… Record levels of Consumer traffic.

It will be sometime yet before the picture clears as to the way the main property portals are performing and which computation proves the best one for any particular agent or group of agencies to adopt. It is just about a fortnight now since the launch of Onthemarket.com and during that period there have been claims and counter claims as to traffic and effectiveness of any of the major portals.

Zoopla have today released a trading statement in which it states:

  • Record levels of consumer traffic with 50.5 million visits in January
  • 60% of visits now via mobile with more than 5 million app downloads
  • Continued investment in brand marketing and platform innovation
  • Current trading remains robust with record levels of leads per listing

Zoopla Property Group Plc (LSE:ZPLA) (the “Group” or “ZPG”), the digital media business and operator of leading UK online property portals including Zoopla and PrimeLocation, announces its trading statement based on performance of the business between 1 October 2014 and 31 January 2015 (the “Period”).

Further down in the statement it reads:

Alex Chesterman, Founder & CEO of Zoopla Property Group Plc said, “We are delighted that our focus on delivering the best features and tools for consumers has resulted in record traffic with over 50 million visits to the Group’s sites in January. We continue to benefit from the shift to mobile and have now passed the significant milestone of over 5 million app downloads as consumers increasingly use our services to search and research the property market at work, home and on the move.”

“We believe that Agents’ Mutual remains a short-term event and that its success will be determined by whether consumers engage with it. So far it appears to have got off to a very slow start with consumers. We continue to enhance the services we provide to our users and the value we offer to our members and our record traffic highlights the success of this approach. ZPG remains the best value digital marketing platform for UK property professionals and our focus remains on building our brands and business for the long-term and providing the most useful property resources to our users along with being the most effective partner for our members.”

Sections of the trading statement were taken from their full report as of 12th February 2015 as per RNS Number : 6950E

Well any agent having chosen Rightmove over Zoopla or visa versa will be thinking, have we made the right choice? How is our business going to be affected going forward? or should we have just stuck with our tried and trusted portals until Onthemarket proved themselves? these reflections will take place each time a new report is announced. At a time when it is being reported that enquiries and sales numbers are down many agents will be in the difficult position of having to hope they made the right decision, not only for themselves but for their clients who will be wanting the best exposure for their property.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

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