Zoopla’s national spontaneous brand awareness is now at an all-time high according to ZPG

March 22, 2017

Press release published yesterday by ZPG headlined ‘Zoopla Brand Awareness Reaches New record Highs’

In the release it stated: The latest research conducted by Harris Interactive on behalf of ZPG, reveals that Zoopla’s national spontaneous brand awareness is now at an all-time high, with the gap over Rightmove also at its biggest level ever.

In London, following the re-launch of its successful marketing campaign, Primelocation, has seen significant gains in promoted brand awareness, now reaching 50%, up from 38% only six months ago.

Gareth Helm, Chief Marketing Officer for ZPG said, “Since October we have again outperformed increasing spontaneous awareness for Zoopla nationally and widening the gap on our competitors. We have consistently delivered value for our partners and have invested strategically in our advertising activity to ensure the widest possible exposure for their brands and listings.”

Read the ZPG press release in full click here.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

First-Time Buyers Face £11,250 Tax Blow as Labour’s Stamp Duty Deadline Looms

120,000 UK homebuyers face unwanted tax bill ahead of Labour’s April stamp duty changes According to data from TwentyCi data, more than 120,000 homebuyers are at risk of unexpected stamp duty bills as they scramble to complete purchases before Labour’s planned stamp duty changes take effect on 1 April. A third of buyers who have had offers accepted…
Read More →
Breaking News

Renters’ Rights Bill Will Fail Without Proper Plan for Enforcement

Reforms to the private rented sector will fail without a proper plan to improve enforcement against rogue and criminal landlords. That’s the warning from the body representing responsible landlords as Peers prepare to debate the detail of the Renters’ Rights Bill. The Bill includes major changes which councils will need to enforce. This includes a…
Read More →
Breaking News

The Perfect Match: Zoopla reveals the most affordable places for single Brits to buy a home

  Aberdeen has been named as the most affordable city for single homebuyers with average monthly mortgage payments of £510, around 16 per cent of average salaries In England, Liverpool has been named the most affordable city for single Brits with average mortgage payments accounting for 18 per cent of monthly salaries Affordability for singletons…
Read More →
Home and Living

Laundry Room Essentials Every Home Needs

A well-equipped laundry room is key to maintaining a smooth and efficient household. Whether you have a spacious utility area or a compact corner dedicated to washing and drying, having the right essentials can make all the difference. From practical appliances to useful accessories, here are the must-have items every home needs in its laundry…
Read More →
Estate Agent Talk

First-time buyers now face £33k in upfront costs

First-time buyers now face an average upfront cost of just under £33,000 to purchase a home—a rise of more than £1,000 (3%) compared to 2024. But why is buying a home so expensive? How can first-time buyers reduce these initial costs? To help, Compare My Move has released a detailed report on the cost of…
Read More →
Estate Agent Talk

Essential Car Tips for Estate Agents Spending Long Days on the Road

As an estate agent in the UK, you are likely to spend extended periods of time on the road, travelling between properties and meeting clients in various locations. Considering the magnitude of your driving responsibilities, following a few vital car tips can considerably make your job easier and safer, whilst also saving you money in…
Read More →