Zoopla’s national spontaneous brand awareness is now at an all-time high according to ZPG

March 22, 2017

Press release published yesterday by ZPG headlined ‘Zoopla Brand Awareness Reaches New record Highs’

In the release it stated: The latest research conducted by Harris Interactive on behalf of ZPG, reveals that Zoopla’s national spontaneous brand awareness is now at an all-time high, with the gap over Rightmove also at its biggest level ever.

In London, following the re-launch of its successful marketing campaign, Primelocation, has seen significant gains in promoted brand awareness, now reaching 50%, up from 38% only six months ago.

Gareth Helm, Chief Marketing Officer for ZPG said, “Since October we have again outperformed increasing spontaneous awareness for Zoopla nationally and widening the gap on our competitors. We have consistently delivered value for our partners and have invested strategically in our advertising activity to ensure the widest possible exposure for their brands and listings.”

Read the ZPG press release in full click here.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

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