“Zoopla’s trading update underlines success of OnTheMarket”:

August 13, 2015

Ian Springett, Chief Executive of OnTheMarket.com, said: “Zoopla Property Group’s trading update only serves to underline the success and progress of OnTheMarket.com in continuing to disrupt the property portals market. Its tepid growth of 213 agent branches since its April 2015 update is a drop in the ocean in the context of its 23% loss of agents (which equates to 3,812 agents) between 30 September 2014 and 31 March 2015.

“The fact is that Zoopla Property Group has lost overall share of agents and traffic as OnTheMarket.com has become established and as the overwhelming majority of our members retain the dominant market leader as their other portal. Contrary to suggestions reportedly made today by Jefferies (joint sponsor of ZPG’s IPO last year), our one other portal rule remains in place.

“OnTheMarket.com was described six months ago by Alex Chesterman as a ‘short-term event’ but ZPG’s own trading update paints a very different picture.

“Support for OnTheMarket.com continues to increase daily and with such a strong desire for it to succeed from agents all across the UK – and a substantial growth in its traffic figures to more than 5.2million visits in July – we are confident not only that OnTheMarket.com is here to stay but that we can ultimately achieve our objective to develop a proper alternative to the market leader.

“It is hard to reconcile the property stock claims of Rightmove and Zoopla Property Group. Rightmove recently reported a 10 per cent increase in UK residential listings since the start of the year to 1.1million, claiming to display 50% more than any other portal. Yet Zoopla Property Group states today on its UK sales and rental search pages that it has 662,636 properties for sale and 215,652 properties for rent. This gives a total figure of 878,288. Moreover, searches conducted in the last 24 hours on the Zoopla portal show UK (England, Scotland and Wales) sales and lettings properties, including Sold Subject to Contract, Let and Shared Accommodation, total just 675,540.”

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Planning disputes on new build land
Breaking News

London land commands £105,213 per acre

The latest research from LandSale, the new property portal dedicated to land and rural property, has found that land in London commands an estimated average value of £105,213 per acre, almost eight times higher than the British average of £13,281 and higher than every other British region. This premium is being driven by a severe lack…
Read More →
Breaking News

77% of homebuyers seek homes requiring no work

The latest research from Yopa has found that 77% of homebuyers who have purchased within the last year were looking for a property requiring little or no work, highlighting the importance of presenting a market-ready home in current conditions where buyers are harder to come by than they were a year ago. Yopa commissioned a…
Read More →
Estate Agent Talk

Riskiest Places to Purchase Property in England

Cash House Buyer Sell House Fast has revealed the riskiest places to buy and sell property in England, based on factors such as crime rates, flood risk, air pollution levels, road collision rates, and coastal erosion risk. The 5 riskiest places for buying and selling property in England: 1 – North East Lincolnshire (Overall Risk…
Read More →
Breaking News

House prices steady in May despite broader market uncertainty

The latest Halifax House Price Index for May 2026 shows that: House prices fell by -0.1% between April 2026 and May 2026. This marks the second consecutive month of marginal monthly decline. Annual house price growth increased slightly to 0.5% in May 2026, up from 0.4% in April 2026. The average UK house price now…
Read More →
Breaking News

Halifax House Price Index – May 2026

House prices steady in May despite broader market uncertainty. House prices edged down -0.1% in May, following a similar -0.1% fall in April Average property price now £298,806, compared with £299,251 in April Annual growth up slightly to +0.5%, from +0.4% in April Northern Ireland continues to record the UK’s strongest annual growth at +7.8%…
Read More →
Breaking News

More mortgage borrowers turning to shorter-term fixes

Borrowers are increasingly turning to shorter-term fixed-rate mortgages in response to higher rates, new analysis of mortgage search activity on Moneyfactscompare.co.uk has found. The share of Moneyfactscompare.co.uk website users comparing two-year fixed-rate mortgages increased from 48.4% in February to 55.6% in May, while demand for five-year fixed deals fell from 27.7% to 21.8% over the…
Read More →