“Zoopla’s trading update underlines success of OnTheMarket”:

August 13, 2015

Ian Springett, Chief Executive of OnTheMarket.com, said: “Zoopla Property Group’s trading update only serves to underline the success and progress of OnTheMarket.com in continuing to disrupt the property portals market. Its tepid growth of 213 agent branches since its April 2015 update is a drop in the ocean in the context of its 23% loss of agents (which equates to 3,812 agents) between 30 September 2014 and 31 March 2015.

“The fact is that Zoopla Property Group has lost overall share of agents and traffic as OnTheMarket.com has become established and as the overwhelming majority of our members retain the dominant market leader as their other portal. Contrary to suggestions reportedly made today by Jefferies (joint sponsor of ZPG’s IPO last year), our one other portal rule remains in place.

“OnTheMarket.com was described six months ago by Alex Chesterman as a ‘short-term event’ but ZPG’s own trading update paints a very different picture.

“Support for OnTheMarket.com continues to increase daily and with such a strong desire for it to succeed from agents all across the UK – and a substantial growth in its traffic figures to more than 5.2million visits in July – we are confident not only that OnTheMarket.com is here to stay but that we can ultimately achieve our objective to develop a proper alternative to the market leader.

“It is hard to reconcile the property stock claims of Rightmove and Zoopla Property Group. Rightmove recently reported a 10 per cent increase in UK residential listings since the start of the year to 1.1million, claiming to display 50% more than any other portal. Yet Zoopla Property Group states today on its UK sales and rental search pages that it has 662,636 properties for sale and 215,652 properties for rent. This gives a total figure of 878,288. Moreover, searches conducted in the last 24 hours on the Zoopla portal show UK (England, Scotland and Wales) sales and lettings properties, including Sold Subject to Contract, Let and Shared Accommodation, total just 675,540.”

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

labour party scam mansion tax
Breaking News

Labour to enforce entry to your home for Property Mansion Tax?

As Labour take a tighter control on UK citizens and further explore taxes to impose – The latest trending topic discussed is the suggestion that they wish to send officials out to homes they serve in order to value and impose the mansion tax. If the group of unprofessional leaders in charge couldn’t slip any…
Read More →
small house bird box
Breaking News

Public Sentiment Favours Social Infrastructure Over Housing Resistance

Britain is more YIMBY than NIMBY, as social housing tops consumers’ housing policy priorities   More than two in five UK adults support new homes being built within three miles of where they live (43 per cent), nearly twice the proportion who oppose local development (22 per cent) Building social or affordable housing is the…
Read More →
Breaking News

Homebuyers are Prioritising Wi-Fi Over Good Schools

One in four Brits would reject a home over potential slow broadband Almost half (45%) of recent and prospective home movers rank broadband among their considerations when choosing a home, much more so than local schools (26%) Over 1 in 3 (37%) don’t feel settled into a new home until their Wi-Fi is working. Of…
Read More →
Letting Agent Talk

Landlord returns reach almost 7% in some areas

Landlord returns reach almost 7% in strongest rental markets, but protecting those returns is just as important as generating them   The latest analysis by The Letting Partnership has revealed that rental yields are reaching almost 7% in England’s strongest-performing markets, but the firm has warned landlords that generating a healthy return is only half the equation,…
Read More →
Letting Agent Talk

Portfolio landlords now control almost half of England’s private rentals

A changing landlord landscape is being shaped by wealth creation, lifestyle flexibility and a more professional approach to property investment. A new generation of investors are entering the market driven by long-term wealth creation, lifestyle flexibility and a more business-minded approach to property ownership, according to John Minnis estate agents. While the latest English Private…
Read More →
Rightmove logo
Breaking News

Commuter growth peaks in the north as Manchester and Glasgow lead the way

New analysis from the UK’s largest property platform Rightmove, reveals the commuter hotspots around six major cities where average asking prices are rising the fastest Affordable commuter locations around Glasgow and Manchester lead house price growth Falkirk, Stirlingshire, has the highest price growth at +13.5%, with an average asking price of £183,596 While asking prices…
Read More →