10 Great Blogging ideas for Estate Agents

Most times you will have the clouded view that as an estate agent you should only really be blogging about property as 99% of your business is in fact that and surely this gives you the best SEO results for you and your estate agency? Well, though some of this is quite true, it is a case nowadays that you need to think outside the box and get in line with current trends and the subjects that circle the world of property and decision making in property so you start to embrace a whole world of topics to blog about.

Set out below are some mind opening and kickstarter ideas to get your fingers typing and content rolling out that will engage, educate and entertain your readers:

  1. The top ten best places in the county to go clothes shopping: Well why not indeed, everyone loves to shop and especially the ladies who in most cases always make the important lifestyle choices when it comes to buying and renting property. A little bit of research and also local knowledge will enable to highlight some locally respected areas that have great shopping centres and boutique outlets. Your blog suddenly becomes educational and a source of reference which is especially great for social media for estate agents.
  2. The best local events to mark down in your calendar: You may very well know what these are already and have enjoyed them year after year, but what about enlightening those whom are new to the area, a perfect shareable blog would contain all the main events, the dates they are on and the links to the websites and social media channels.
  3. Five common house selling tops myths busted: I am sure many of us have done it in the past, read up online of magical ways that have been proven to help sell our property such as what I tried once I remember being sprinkling herbs on the top of the front door… Anyway, despite my craziness, they are many myths out there so list them and make the read engaging even further by research each one and see if any have proven to be successful or if they are just old wives tales.
  4. 10 of the best ever bathroom designs you’ll simply fall in love with: How many of us have flicked through that Homes and Garden magazine or looked at expensive property for sale on Rightmove and wow’d at the likes of those magnificent kitchens and bathrooms? So you know it is something that engages you so why not your audiences too? A little bit of research here and you can release a list of magnificent bathroom designs and easily be able to grab images from supplier websites especially if you are providing them with copyright credit and link backs to their websites.
  5. 5 important legal facts to knowing when purchasing a leasehold: Many of us will be purchasing property leasehold and especially for first time buyers they will need to know some very basic facts when they are finding their way through all the legals and financial details. Give people guidance and list for them some pointers that are easy to understand and even go so far as speaking to your local solicitors or legal advisers and collaborate on writing a piece so you can give them direct links to the likes of downloadable fact sheets and forms and give them a direct contact name and telephone number / email as a starting point for more information.
  6. How fast is the broadband locally and the best deals on the market: You do not have to be digitally savvy here as most of this information will be readily available online, you will just have to research your local area and present neatly in a blog along with recommending some of the latest best deals for the likes fibre.
  7. What style of property best suits your personality: There are many free to use fun questionnaires online that allow you to run through a selection of random multiple choice questions in the style of a quiz to get you to a chosen property style that suits the style of answers you give. Check on the likes of Google for multiple choice quiz free software and you will be able to easily construct one and have results that include: Detached House, Penthouse Apartment, Castle, Holiday Villa etc.
  8. Pest Control Tips for you home: Many of us will have had this experience from ants in the summer to unwanted rodents in our outbuildings. With such a common problem in makes great sense to base a blog on this subject and especially research should there be any local pests known depending where you are in the country. You can expand this in to the likes of getting rid of bamboo in your garden to who do i get rid of Japanese knot-weed.
  9. Home buying tips for military families moving to your area: Be quite specific if you are seeking to attract a very target market. Use this to then research common issues a certain type of person / family will have, such as those in the military as per this example. Set out a basic guideline to buying with relevant links to local companies and organisations which will make the process easier. If you have served a military family before in a property move then think about contacting them for an interview and ask them to highlight any issues they had or tips they can give to other similar people to them.
  10. The world’s most amazing wall paper designs: This is a subject I have written about a few times before and you can really get carried away here with research and finding both amazing and crazy patterns. Share what you find with your audience via and blog and what you reference simply give a link back to just in case you have tempted a reader in to buying what you have shared!

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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