ASA upholds complaint against Purplebricks over statement on their website.

The Advertising Standards Authority (ASA) has upheld a complaint from a rival agency over statement made on  Purplebricks website  featuring testimonials from clients, the rival agent Arun Estate Agencies Ltd challenged whether the “Fees saved” claims were misleading and could be substantiated.

The ASA action as stated on their website as follows: The ad must not appear again in the form complained about. We told Purple Bricks Company Ltd t/a Purplebricks to ensure that ads which made comparisons provided sufficient information about the services being compared to ensure that consumers would not be misled about either the advertised service or the competing service. We also told them to ensure they held adequate evidence to substantiate the basis of comparative claims.

Purplebricks believed their advertising was not misleading but said that for the avoidance of doubt they had made some amendments to the web page.

Read the ASA Ruling on Purple Bricks Company Ltd T/A Purplebricks 5th July 2017 (Ad description, Issue, Response, Assessment, Action) in full  click here.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

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