The last (of three) 5 min (ish) videos, where Maz Adam Iqbal and Paul Chambers, who own a couple of successful Letting and Estate Agencies in Sheffield share their top 11 tips on how they can operate their agencies at arms length from London; whilst retaining good staff, keeping costs moderate, having two agencies over 100 miles away from them that they visit only a couple of times a year …and done so successfully for years.
The videos are set into 3 parts
Over the three videos, they share their 11 tips which enable them to run them successfully, and those tips include ..
1. Getting Staff involved in all the Business Decisions
2. Working on the Business instead of in the business
3. Not taking any c**p personally
4. Walking away from cheep fee landlords
5. Having great staff and colleagues
6. Having great systems
7. Controlling costs
8. Going Paperless
9. Customer Care
10. Marketing that works
11. Training the staff
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572