3 things your website says about your brand.
1) How up to date your brand is
Your website is your virtual shop front, and tells the public a lot about how much you value your brand. In the same way you wouldnt let your shop front get dirty and old because the public would see it; you shouldnt let your website fall behind the times. More people are likely to see your website on a daily basis than your shop front due to the way people search for property now. Mobile internet usage is increasing every day and people will make a judgement on your brand based on your online presence. It is the first point of contact that people have with your business, it is so important that you give off the right impression or that person may not deem you suitable for their business.
2) The effort you put into marketing their properties
If you were looking for someone to sell your house, it is important that the Estate Agent you choose is able to market your property effectively using every possible channel. One of the first places any seller will look to evaluate the effectivness of your marketing is your website. If your site looks old and dated people will assume that you put little effrt into the online aspect of your marketing. Modern estate agency website should use big imagery to display the properties being sold in the best light possible. Not only this but making sure your social media is integrated into website is very important as it will generate more traffic to your site and ultimately increase the effectiveness of your SEO.
3) How successful your business is
This is a slightly more superficial view but it is true. Many people judge a company by their website as it is often the first point of ivestigation that your average punter will use to asses how sutiable a company is to fulfill their needs. Your website is similar to the front of your main office. You could have the most valuable properties in your area for sale and be bringing in the most business but if the outside of your office was old and run down, your average punter would assume that your business isnt as successful as you know it is. This exact principle can be applied to your website as more people will see your website than your office! You wouldn’t see a Lamborghini showroom with dirty windows and old doors, so why should your online showroom be treated any differently!
In reality to keep up with online trends we recommend updating your website every 2 years. Technology changes fast and there is always something new around the corner that you can add to your website to stay ahead of your competitors.
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