3 things your website says about your brand.

1) How up to date your brand is

Your website is your virtual shop front, and tells the public a lot about how much you value your brand. In the same way you wouldnt let your shop front get dirty and old because the public would see it; you shouldnt let your website fall behind the times. More people are likely to see your website on a daily basis than your shop front due to the way people search for property now. Mobile internet usage is increasing every day and people will make a judgement on your brand based on your online presence. It is the first point of contact that people have with your business, it is so important that you give off the right impression or that person may not deem you suitable for their business.

2) The effort you put into marketing their properties

If you were looking for someone to sell your house, it is important that the Estate Agent you choose is able to market your property effectively using every possible channel. One of the first places any seller will look to evaluate the effectivness of your marketing is your website. If your site looks old and dated people will assume that you put little effrt into the online aspect of your marketing. Modern estate agency website should use big imagery to display the properties being sold in the best light possible. Not only this but making sure your social media is integrated into website is very important as it will generate more traffic to your site and ultimately increase the effectiveness of your SEO.

3) How successful your business is

This is a slightly more superficial view but it is true. Many people judge a company by their website as it is often the first point of ivestigation that your average punter will use to asses how sutiable a company is to fulfill their needs. Your website is similar to the front of your main office. You could have the most valuable properties in your area for sale and be bringing in the most business but if the outside of your office was old and run down, your average punter would assume that your business isnt as successful as you know it is. This exact principle can be applied to your website as more people will see your website than your office! You wouldn’t see a Lamborghini showroom with dirty windows and old doors, so why should your online showroom be treated any differently!

In reality to keep up with online trends we recommend updating your website every 2 years. Technology changes fast and there is always something new around the corner that you can add to your website to stay ahead of your competitors.

You May Also Enjoy

Breaking News

Breaking Property News – 04/12/23

Daily bite-sized proptech and property news in partnership with Proptech-X.   OnTheMarket has a new owner CoStar Group who looks to become the UK’s number one property portal With more than nine out of every ten existing shareholders in OnTheMarket, the present third largest property portal in the UK, voting to accept the sale of…
Read More
Love or Hate Rightmove
Breaking News

Rightmove 2024 forecast: prices to drop by 1% as competition increases among sellers

Rightmove predicts that average new seller asking prices will be 1% lower nationally by the end of 2024, as the market continues its transition to more normal levels of activity following the frenetic post-pandemic period.  Motivated sellers are likely to have to price more competitively to secure a buyer in 2024, and agents will work…
Read More
Estate Agent Talk

Pflugerville, TX: Emerging Trends in New Home Construction

The Rise of Sustainable Living in Pflugerville Nestled in the heart of Texas, Pflugerville is witnessing a significant shift towards sustainable living in new home construction. Builders and developers are increasingly focusing on eco-friendly materials and energy-efficient designs. This trend is not just a nod to environmental consciousness but also a response to the growing…
Read More
Home and Living

How to Choose the Best Shower Cabin For Your Budget

If you are looking for the best shower cabin to fit your budget, then allow us to be a guide on this shopping adventure! Whether you’re looking to invest in something luxurious and timeless or something more affordable and modern, it can be daunting knowing where even to start. Fortunately, we have all the key…
Read More
Breaking News

Breaking Property News – 01/12/2023

Daily bite-sized proptech and property news in partnership with Proptech-X. Full material Information Guidance B & C published by NTSELAT all you need to know New guidance for sales and letting agents covers all three phases of programme Aim is to help agents to meet their existing legal requirements under the CPRs Material information guides…
Read More
where to hide cash at home
Finance

A Practical Guide To Smart Decision-Making While Investing

Investing is a financial concept that involves an intricate balance of grasping basics, strategy, and foresight, which takes place within the vast and ever-evolving financial environment. A wise investor must navigate their way through various choices. The following is a guide that gives basic and practical approaches to wise decision-making in investment. With this understanding,…
Read More