5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS

December 2, 2014

OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns.

The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question –

“Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”. 

39% of respondents said TV;  and a (maybe surprising!?) 35% said Promotional Products.  Consider that the next most popular answer at just 10% of respondents was online ads and you start to see the significance that promotional products could make to your brand advertising and awareness.

To complete the picture, 10% of respondents said Print Media, and 5% said Direct Mail.

So, if you are new to supplementing your marketing campaigns with promotional items, what should you look out for, what works well, and why should you bother?

Here are 5 Reasons For Using Promotional Products…

1: More Effective : Promotional merchandise has been shown to be more effective than any other form of Advertising or Marketing. (Another BPMA survey reveals that 50.7% of respondents confirmed that a promotional product was most likely to get them to take action – more so that any other advertising media. The next best was TV at 19.4%).

2: Low cost and scalable: Campaigns can be established at a relatively low cost and they can be grown as your needs grow.

3: Versatile : Can be tailored to suite any demographic including age, gender or Industry.

4: Help Build Positive Relationships : By Providing a practical use & value they ensure a positive lasting impression of your company in the eyes of your clients/employees or prospects.

5: Greater Longevity : Over 35% of Promotional Gifts are kept for 2+ years
 by their recipients, this ensures a longer lasting payback (ROI) compared to other forms of traditional advertising.

To Sum Up: They provide an effective, versatile long lasting marketing strategy,
 that will raise awareness, build relationships and reward loyal customers and staff.

It is important that whatever kind of item you choose, you should choose one that is above all useful, thoughtful and will be appreciated.

If you choose a poor quality item that is unlikely to be used then you will have wasted the opportunity. Keep your gift functional to increase its potential to be seen. If you can do this then you are not only pleasing your customers by creating a positive image of your company, but you are increasing your potential to attract business.


 

Alex Evans

You May Also Enjoy

Estate Agent Talk

Hertfordshire emerges as strongest performing London commuter county

New research from UK Property Development reveals that while London property prices fell by more than -3% in the past year, prices in some of the capital’s surrounding counties have enjoyed positive growth, none more so than the premium commuter county of Hertfordshire.   In the past year, London’s average house price has fallen by…
Read More →
Estate Agent Talk

Second homes losing appeal among the rich

New Survey Reveals Ongoing Maintenance Is the Biggest Barrier to Second Home Ownership   62% say upkeep and hassle would stop them from buying a second home, even if money were no object   A new survey conducted by luxury co-ownership platform Equity Residences has revealed that the practical realities of owning a second home…
Read More →
Letting Agent Talk

How to build a property portfolio with buy-to-let mortgages

One of the reasons property is such a popular asset choice for investors is that you don’t need to invest all the money yourself; you can leverage funds from the bank. Here’s a very simplistic example of how borrowing via a buy-to-let (BTL) mortgage allows you to multiply your returns versus owning a property all-cash:…
Read More →
Home and Living

2026’s Fastest-Growing Bathroom Trend Is the Wet Room

“Wet rooms have become one of the standout bathroom upgrades of 2026, moving from luxury extra to everyday renovation choice as more homeowners prioritise space, style and easy cleaning. The momentum is only building as spa‑style bathrooms stay in demand.” “Wet rooms used to be a niche request,” says Ant Langston, Marketing Manager at Heat…
Read More →
Home and Living

Homebuyers could cut energy bills by £400 a year

As the energy price cap keeps rising, the latest research from Yopa reveals that buying a new-build home could save homebuyers as much as £450 a year on their energy bills. With the energy price cap forecast to increase again over the coming year, many households are preparing for further pressure on their finances as…
Read More →
Breaking News

Zoopla House Price Index Reaction

The latest index from Zoopla shows that: – First-time buyers are targeting homes worth £10,000 more than a year ago, with average prices up 4.3% to £254,750 – nearly 3x the rate of UK house price growth There are 6% fewer first time buyers in the market than this time last year, but those that…
Read More →