5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS

OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns.

The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question –

“Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”. 

39% of respondents said TV;  and a (maybe surprising!?) 35% said Promotional Products.  Consider that the next most popular answer at just 10% of respondents was online ads and you start to see the significance that promotional products could make to your brand advertising and awareness.

To complete the picture, 10% of respondents said Print Media, and 5% said Direct Mail.

So, if you are new to supplementing your marketing campaigns with promotional items, what should you look out for, what works well, and why should you bother?

Here are 5 Reasons For Using Promotional Products…

1: More Effective : Promotional merchandise has been shown to be more effective than any other form of Advertising or Marketing. (Another BPMA survey reveals that 50.7% of respondents confirmed that a promotional product was most likely to get them to take action – more so that any other advertising media. The next best was TV at 19.4%).

2: Low cost and scalable: Campaigns can be established at a relatively low cost and they can be grown as your needs grow.

3: Versatile : Can be tailored to suite any demographic including age, gender or Industry.

4: Help Build Positive Relationships : By Providing a practical use & value they ensure a positive lasting impression of your company in the eyes of your clients/employees or prospects.

5: Greater Longevity : Over 35% of Promotional Gifts are kept for 2+ years
 by their recipients, this ensures a longer lasting payback (ROI) compared to other forms of traditional advertising.

To Sum Up: They provide an effective, versatile long lasting marketing strategy,
 that will raise awareness, build relationships and reward loyal customers and staff.

It is important that whatever kind of item you choose, you should choose one that is above all useful, thoughtful and will be appreciated.

If you choose a poor quality item that is unlikely to be used then you will have wasted the opportunity. Keep your gift functional to increase its potential to be seen. If you can do this then you are not only pleasing your customers by creating a positive image of your company, but you are increasing your potential to attract business.


 

Alex Evans

You May Also Enjoy

Breaking News

FMB Supports Construction Leadership Council’s Health and Wellbeing Strategy

The Construction Leadership Council (CLC) Health, Safety and Wellbeing Strategy is a welcome and much needed new initiative to help drive industry change, says the Federation of Master Builders (FMB). The FMB’s CEO Brian Berry has joined more than 140 industry leaders at the Construction Leadership Council’s launch of its comprehensive Health, Safety and Wellbeing…
Read More
Clacton on Sea cash injection
Breaking News

20% Property Premium to Live Beside Britain’s Best Beaches

The latest research from eXp UK has found that homebuyers hoping to live by one of Britain’s best beaches can expect to pay almost 20% more on average compared to the wider local market, amounting to a seaside property premium of over £46,000. The research* by eXp UK analysed property prices in postcode districts surrounding…
Read More
Breaking News

Houseboats hand London homebuyers 57% saving

Houseboats hand London homebuyers 57% saving versus bricks and mortar The latest research from Benham and Reeves has found that London homebuyers could save as much as 57% on their property purchase by choosing a houseboat over a traditional bricks and mortar home, with the average cost of a houseboat across the capital coming in…
Read More
Breaking News

Silverstone fails to take pole when it comes to race track property premiums

The latest research from Yopa has found that while Silverstone may be the spiritual home of British motorsport and host of this weekend’s Formula 1 Grand Prix, it is far from the most prestigious racing venue when it comes to local property prices. In fact, homes near other race circuits across Britain command far higher…
Read More
Breaking News

Section 8 Reforms: What Landlords Need to Know About Longer Notice Periods and Stricter Rules

By Allison Thompson, National Lettings Managing Director, LRG As the Renters’ Rights Bill continues its progress through the House of Lords, landlords should be preparing for a much tighter framework around possession. One of the most significant changes proposed is the reform of Section 8, the legal route for regaining possession where a specific reason…
Read More
New Build for Merseyside
Breaking News

British new-build demand sees quarterly decline

The latest new-build market insight from Property Inspect has revealed that buyer demand for new-build homes remained largely static between the first and second quarter of this year, although buyer appetites for new homes remained robust in a number of major cities. The New-Build Demand Index (Q2 2025) from Property Inspect provides a view of…
Read More