5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS

OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns.

The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question –

“Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”. 

39% of respondents said TV;  and a (maybe surprising!?) 35% said Promotional Products.  Consider that the next most popular answer at just 10% of respondents was online ads and you start to see the significance that promotional products could make to your brand advertising and awareness.

To complete the picture, 10% of respondents said Print Media, and 5% said Direct Mail.

So, if you are new to supplementing your marketing campaigns with promotional items, what should you look out for, what works well, and why should you bother?

Here are 5 Reasons For Using Promotional Products…

1: More Effective : Promotional merchandise has been shown to be more effective than any other form of Advertising or Marketing. (Another BPMA survey reveals that 50.7% of respondents confirmed that a promotional product was most likely to get them to take action – more so that any other advertising media. The next best was TV at 19.4%).

2: Low cost and scalable: Campaigns can be established at a relatively low cost and they can be grown as your needs grow.

3: Versatile : Can be tailored to suite any demographic including age, gender or Industry.

4: Help Build Positive Relationships : By Providing a practical use & value they ensure a positive lasting impression of your company in the eyes of your clients/employees or prospects.

5: Greater Longevity : Over 35% of Promotional Gifts are kept for 2+ years
 by their recipients, this ensures a longer lasting payback (ROI) compared to other forms of traditional advertising.

To Sum Up: They provide an effective, versatile long lasting marketing strategy,
 that will raise awareness, build relationships and reward loyal customers and staff.

It is important that whatever kind of item you choose, you should choose one that is above all useful, thoughtful and will be appreciated.

If you choose a poor quality item that is unlikely to be used then you will have wasted the opportunity. Keep your gift functional to increase its potential to be seen. If you can do this then you are not only pleasing your customers by creating a positive image of your company, but you are increasing your potential to attract business.


 

Alex Evans

You May Also Enjoy

Home and Living

High Quality Modular Homes for the UK

Are you looking for added accommodation space in your garden / on your land? Modular Living Homes by tutumHOUSE offer a new way to live – minimalist in form, rich in experience. “There are approximately 9.6 million homes in the UK with a garden shed, and around 52% of the population owns one.” asgardsss There…
Read More
Estate Agent Talk

The most stressful places to move to in the UK

With more people in the UK moving homes during summer than any other season and the average cost of moving in the UK rising to over £14,000, picking the right place to move to has become more crucial than ever. Luckily, new research from Pay Less for Storage reveals the UK cities that make life easiest…
Read More
Estate Agent Talk

Time-Traveling Estate Agent Sequel Climbs Amazon Charts

A UK Estate Agent Currently Bringing Joy to People’s Lives – Shame He’s Fictional…   Eric Meek, the fictional estate agent created by author Dale Bradford, is back for a second outing in The Time‑Travelling Estate Agent 2, a sequel that is already climbing Amazon’s bestselling time‑travel rankings. Estate agents were recently highlighted as the third…
Read More
Estate Agent Talk

Is it finally time for lenders to back green homes?

Andrew Smith weighs the risks and rewards Property developers are increasingly pitching green homes to lenders; however, with sales cycles slowing down and repair costs rising, is now the right time to back sustainable builds and at what price point is there market demand? Sustainability is continuing to shape our future of construction with the…
Read More
Breaking News

Breaking Property News 24/07/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   OpticWise – digital infrastructure in commercial real estate If your building were a product, how would it perform on the user experience scale?  Week 9: Experience as Infrastructure – Designing for Human-Centric Buildings Welcome to Week 9 of our 52-week journey into the future…
Read More
new build homes colchester essex
Breaking News

UK Housebuilding Falters as Construction Hiring Flatlines

New research from Inventory Base reveals that UK construction industry employment has increased by almost 11% in the past five years, but there has been less than 1% growth in the past 12 months. Inventory Base’s analysis of the UK construction industry shows that in 2024 (latest data available) it employed an estimated total of…
Read More