Estate agents: word-of-mouth just got social.

Word-of-mouth is the most powerful tool you have.

Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media.

This shift presents an enormous opportunity for estate agents. Instead of being in the dark, you can now listen and join the conversations about your agency that are happening right now.

So how can you take advantage of this new, social world?

Carefully listen to what is being said about you and the industry. Learn what motivates your clients and engage them with interesting and relevant content. Gain their trust by amplifying and archiving your most glowing testimonials and demonstrating your local knowledge. Join the conversation about your estate agency.

Regardless of whether you’re listening and participating, the conversation will continue. Why not have a voice?

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

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