5 REASONS FOR USING PROMOTIONAL MERCHANDISE IN YOUR MARKETING CAMPAIGNS

OFTEN OVERLOOKED, promotional merchandise can add real value and ROI to marketing campaigns.

The “British Promotional Merchandise Association” (BPMA) conducted a survey with the following question –

“Which one of the following media has the best ability to make you remember the product, brand or service because you see it more often?”. 

39% of respondents said TV;  and a (maybe surprising!?) 35% said Promotional Products.  Consider that the next most popular answer at just 10% of respondents was online ads and you start to see the significance that promotional products could make to your brand advertising and awareness.

To complete the picture, 10% of respondents said Print Media, and 5% said Direct Mail.

So, if you are new to supplementing your marketing campaigns with promotional items, what should you look out for, what works well, and why should you bother?

Here are 5 Reasons For Using Promotional Products…

1: More Effective : Promotional merchandise has been shown to be more effective than any other form of Advertising or Marketing. (Another BPMA survey reveals that 50.7% of respondents confirmed that a promotional product was most likely to get them to take action – more so that any other advertising media. The next best was TV at 19.4%).

2: Low cost and scalable: Campaigns can be established at a relatively low cost and they can be grown as your needs grow.

3: Versatile : Can be tailored to suite any demographic including age, gender or Industry.

4: Help Build Positive Relationships : By Providing a practical use & value they ensure a positive lasting impression of your company in the eyes of your clients/employees or prospects.

5: Greater Longevity : Over 35% of Promotional Gifts are kept for 2+ years
 by their recipients, this ensures a longer lasting payback (ROI) compared to other forms of traditional advertising.

To Sum Up: They provide an effective, versatile long lasting marketing strategy,
 that will raise awareness, build relationships and reward loyal customers and staff.

It is important that whatever kind of item you choose, you should choose one that is above all useful, thoughtful and will be appreciated.

If you choose a poor quality item that is unlikely to be used then you will have wasted the opportunity. Keep your gift functional to increase its potential to be seen. If you can do this then you are not only pleasing your customers by creating a positive image of your company, but you are increasing your potential to attract business.


 

You May Also Enjoy

Breaking News

Breaking Property News – 29/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Geovation Spring showcase – why it is important that you come and support the founders The event takes place on the evening of Wednesday the 17th of April, at Sutton Yard, London EC1V 7EN, please get it booked into your diary today. As ever the…
Read More
Breaking News

Breaking Property News – 28/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   tlyfe the tenant App gets huge marketing boost from national team tour from the Openbrix team As many will know tlyfe, powered by OpenBrix, is the UK’s most innovative tenant lifecycle app, taking the stress out of the move in process and helping to…
Read More
Breaking News

Over Four Out Of Five Tenants Unaware Of The Renters Reform Bill

OVER four out of five tenants remain unaware of the Renters (Reform) Bill and its contents, according to new research. The data comes from a representative survey of over 2,000 private renters conducted by the TDS Charitable Foundation, which works to advance education about housing rights and obligations in the private rented sector. The Bill…
Read More
Estate Agent Talk

What is Property Damage in a Personal Injury Case?

Property damage refers to any damage that affects things instead of a person. This might include damage to your car, house, etc. As such, it is not regarded as a personal injury case. However, when an individual is injured when the accident occurs, the affected person can file a personal injury claim. A typical example…
Read More
Love or Hate Rightmove
Breaking News

Rightmove comment on new 99% first-time buyer mortgage product

Matt Smith, Rightmove’s mortgage expert said: “It’s encouraging to see lenders continuing to try to innovate in the mortgage market, even after the government abandoned its own plans to encourage lower deposit mortgages in the Spring Budget. This new product has the potential to help some first-time buyers who fit the affordability criteria, but are struggling…
Read More
Breaking News

Breaking Property News – 27/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Coadjute ahead of the game as they are already licensed to provide digital TA6 Forms to property stakeholders This week, the Law Society announced its TA6 Form will now include Material Information as per the the National Trading Standards Estate and Letting Agency Team…
Read More