5 tips for attracting followers to your LinkedIn company page

February 18, 2016

So you’ve set up a LinkedIn company page, added an introduction of your company, uploaded a background image and included all the other details (website link, address…).

You’re sharing status updates regularly – by sharing your own and others content, but your followers are not increasing. Now what?

Now you need to build your following.

Your company page followers engage with your updates and share them with their network, helping you reach a wider audience. But if you lack the followers, this process cannot happen. Here are my five tips to help you increase your LinkedIn company page following:

Tip 1: Start inside your company – engage your employees

Sometimes we fail to see the obvious as we’re so focused on reaching out to others, but the best place to start building followers is by engaging your employees. They are the best advocates of your agency. You can encourage them to create a LinkedIn profile and follow your company. They can then add a link to your company page in their email signature.

Tip 2: Promote your page outside the company

You can include a link to your company page on all your marketing material and communications, such as your blog posts, newsletters and emails. You should then invite customers, suppliers, partners and other target audiences to follow you.

Tip 3: Add a LinkedIn follow button to your website

You can convert visitors of your website or blog page by adding a follow button for your LinkedIn company page. This makes it easy for people to follow you with a single click.

Tip 4: Contribute in LinkedIn Groups

LinkedIn groups are highly popular. The Estate Agent UK Networking LinkedIn group is proof of this and many of us are members of it. By participating in LinkedIn groups, you can highlight your company page, contribute to other discussions, start your own discussion and attract more followers.

Tip 5: Launch a Follow Ad campaign

By creating your own Follow Ad campaign, you can encourage new followers to follow your company page. You should target your campaign to specific companies, your industry, and geographical regions to attract targeted followers. When members follow your company page, this update spreads across their network, potentially motivating people in their network to follow you.

As you start to build you company page following, be sure to regularly update your page with relevant information and news. It’s also important to share content from other relevant influencers in your industry to create interactions and engagement. You can now like and share content as a company (before you could only do this as an individual), so it’s a great way to engage other members as a company.

Alex Evans

You May Also Enjoy

Estate Agent Talk

Dolphin v Beauchamp Estates v Hudsons – Elite Apartment Rental Options in London SW1

London has long been known as a potpourri of diverse cultures, lending it a whimsical charm while being a major global hub. Renowned for its juxtaposition between modernity and royal heritage, it’s a unique blend of ancient landmarks and contemporary living. You’ll find avant-garde architecture sitting comfortably alongside historic streets and vibrant neighbourhoods. While the…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

Stay secure this Christmas: Home security tips for high-value homes

High value home insurance specialists, Stanhope, are warning homeowners to be especially careful this Christmas. “It’s a busy time for everyone, including burglars,” says Director, Matthew Ashton, who highlights why high value homes are particularly vulnerable and what to do about it. “High value homes are easy to identify thanks to tell-tale signs of wealth…
Read More →
Letting Agent Talk

Six months on: How the new anti money laundering regulations are reshaping the lettings market

Six months have passed since the anti-money laundering (AML) rules came into effect, bringing mandatory financial sanctions checks into every area of the lettings market. When the changes were first introduced, many landlords were surprised by the breadth and immediacy of the requirements. Half a year on, the sector is now seeing how the industry…
Read More →
Breaking News

Private rent and house prices, UK: December 2025

Main Points Average UK monthly private rents increased by 4.4%, to £1,366, in the 12 months to November 2025 (provisional estimate); this annual growth rate is down from 5.0% in the 12 months to October 2025. Average rents increased to £1,422 (4.4%) in England, £820 (6.1%) in Wales, and £1,012 (3.3%) in Scotland, in the…
Read More →
Breaking News

Breaking Property News 17/12/25

Daily bite-sized proptech and property news in partnership with Proptech-X. How to get Proptechs from MVP to EXIT Reporter Zara S. Proptech has spent years trying to prove its relevance to the property industry. New platforms appear daily, capital flows in cycles, and “disruption” is promised more often than it is delivered. What is far less…
Read More →
Estate Agent Talk

Why Real Estate Pros Should Care About the RoHS Directive in Smart Home Tech

Some of the tasks that real estate pros perform nowadays include negotiating and posting, and checking houses on property listings. You also have to deal with buyers who expect “smart-everything,” landlords who want long-term reliability, and tenants who care about safety and sustainability. In the middle of these expectations, there’s rohs directive. Why should you…
Read More →