Estate Agents use of Social Media.

November 11, 2015

This starts as a test of how accurately you read the title. Which is a lot of what this article is about.

Attention to detail.

This isn’t an article about how, you as an estate agent, should be using social media. This is an article highlighting how you use it and probably why you you aren’t getting the results you hoped from it.

I presume as a breathing citizen of the planet Earth you have a Facebook and Twitter account already and you upload photos of your dog/cat/dinner/ (delete as appropriate). As a personal user your perfectly adept at creeping through the profiles of your friends and friends friends and of your friends friends friends till you can creep no more.

You’ve got it down cold, you can say with confidence “I can use the Facebook and all of Twitter”

So why on earth then when it comes to your business pages are you hurling out relentless images exactly the same as those on your websites. Social Media is supposed to encourage people to engage, share and comment, and cutting and pasting the same sales driven drivel from your website to your Social Networks is not going to get you one single unique follower, so your left relying on the likes from your Mum.

You are a person, with unique thoughts and ideas, use the opportunity that Facebook and Twitter gives you to talk to the masses. Create an image around yourself reflecting your personality. I am a know-it-all-clever-clogs so i reflect that in the way i use all Social Networks. If people like it then they will engage, if it be positive then great, if not then great as well…

If you are honest in your approach you will find enjoyment in doing it and you will gain followers, interest and support and then you can slip on the occasional property in the vain hope that someone will look for long enough and actually pay attention. But they probably won’t.

Keep the faith, keep going, do it yourself and spellcheck, spellcheck, spellcheck. If you don’t then i’m going to be there to keep you tightly in check.

Buscadom  your new Spanish property portal ..coming soon(ish)

 

You May Also Enjoy

Home and Living

Signs of Outdated Wiring in Older Tulsa-Area Homes

Tulsa has a lot of beautiful older homes. Brookside bungalows, Maple Ridge tudors, the postwar neighborhoods that fill out Midtown and East Tulsa. They were built well, but most were built before central air, before microwaves, before two-car households with two laptops and a dozen phone chargers. The electrical systems inside them were designed for…
Read More →
LIVING BY THE SEASIDE 2022
Breaking News

Britain’s seaside price hotspots revealed

New analysis from the UK’s largest property platform Rightmove reveals Britain’s seaside hotspots where prices are rising the fastest Bootle in Merseyside leads the way, with average asking prices up 11% year-on-year, followed by Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%) Other coastal locations including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%) are also seeing strong price growth Average asking prices are currently 0.3% lower in Great Britain compared to last year, with some seaside hotspots outpacing the…
Read More →
Estate Agent Talk

Hertfordshire emerges as strongest performing London commuter county

New research from UK Property Development reveals that while London property prices fell by more than -3% in the past year, prices in some of the capital’s surrounding counties have enjoyed positive growth, none more so than the premium commuter county of Hertfordshire.   In the past year, London’s average house price has fallen by…
Read More →
Estate Agent Talk

Second homes losing appeal among the rich

New Survey Reveals Ongoing Maintenance Is the Biggest Barrier to Second Home Ownership   62% say upkeep and hassle would stop them from buying a second home, even if money were no object   A new survey conducted by luxury co-ownership platform Equity Residences has revealed that the practical realities of owning a second home…
Read More →
Letting Agent Talk

How to build a property portfolio with buy-to-let mortgages

One of the reasons property is such a popular asset choice for investors is that you don’t need to invest all the money yourself; you can leverage funds from the bank. Here’s a very simplistic example of how borrowing via a buy-to-let (BTL) mortgage allows you to multiply your returns versus owning a property all-cash:…
Read More →
Home and Living

2026’s Fastest-Growing Bathroom Trend Is the Wet Room

“Wet rooms have become one of the standout bathroom upgrades of 2026, moving from luxury extra to everyday renovation choice as more homeowners prioritise space, style and easy cleaning. The momentum is only building as spa‑style bathrooms stay in demand.” “Wet rooms used to be a niche request,” says Ant Langston, Marketing Manager at Heat…
Read More →