Estate Agents use of Social Media.
This starts as a test of how accurately you read the title. Which is a lot of what this article is about.
Attention to detail.
This isn’t an article about how, you as an estate agent, should be using social media. This is an article highlighting how you use it and probably why you you aren’t getting the results you hoped from it.
I presume as a breathing citizen of the planet Earth you have a Facebook and Twitter account already and you upload photos of your dog/cat/dinner/ (delete as appropriate). As a personal user your perfectly adept at creeping through the profiles of your friends and friends friends and of your friends friends friends till you can creep no more.
You’ve got it down cold, you can say with confidence “I can use the Facebook and all of Twitter”
So why on earth then when it comes to your business pages are you hurling out relentless images exactly the same as those on your websites. Social Media is supposed to encourage people to engage, share and comment, and cutting and pasting the same sales driven drivel from your website to your Social Networks is not going to get you one single unique follower, so your left relying on the likes from your Mum.
You are a person, with unique thoughts and ideas, use the opportunity that Facebook and Twitter gives you to talk to the masses. Create an image around yourself reflecting your personality. I am a know-it-all-clever-clogs so i reflect that in the way i use all Social Networks. If people like it then they will engage, if it be positive then great, if not then great as well…
If you are honest in your approach you will find enjoyment in doing it and you will gain followers, interest and support and then you can slip on the occasional property in the vain hope that someone will look for long enough and actually pay attention. But they probably won’t.
Keep the faith, keep going, do it yourself and spellcheck, spellcheck, spellcheck. If you don’t then i’m going to be there to keep you tightly in check.
Buscadom your new Spanish property portal ..coming soon(ish)
You May Also Enjoy
Rental demand drops to six-year low
Christmas move-in rush drives short-term rental spikes
Dwelly reveals the strongest rental market for current returns
How to find out when a property was built and why it’s important to know
Five real estate opportunities to watch in 2026
