Estate Agents use of Social Media.

November 11, 2015

This starts as a test of how accurately you read the title. Which is a lot of what this article is about.

Attention to detail.

This isn’t an article about how, you as an estate agent, should be using social media. This is an article highlighting how you use it and probably why you you aren’t getting the results you hoped from it.

I presume as a breathing citizen of the planet Earth you have a Facebook and Twitter account already and you upload photos of your dog/cat/dinner/ (delete as appropriate). As a personal user your perfectly adept at creeping through the profiles of your friends and friends friends and of your friends friends friends till you can creep no more.

You’ve got it down cold, you can say with confidence “I can use the Facebook and all of Twitter”

So why on earth then when it comes to your business pages are you hurling out relentless images exactly the same as those on your websites. Social Media is supposed to encourage people to engage, share and comment, and cutting and pasting the same sales driven drivel from your website to your Social Networks is not going to get you one single unique follower, so your left relying on the likes from your Mum.

You are a person, with unique thoughts and ideas, use the opportunity that Facebook and Twitter gives you to talk to the masses. Create an image around yourself reflecting your personality. I am a know-it-all-clever-clogs so i reflect that in the way i use all Social Networks. If people like it then they will engage, if it be positive then great, if not then great as well…

If you are honest in your approach you will find enjoyment in doing it and you will gain followers, interest and support and then you can slip on the occasional property in the vain hope that someone will look for long enough and actually pay attention. But they probably won’t.

Keep the faith, keep going, do it yourself and spellcheck, spellcheck, spellcheck. If you don’t then i’m going to be there to keep you tightly in check.

Buscadom  your new Spanish property portal ..coming soon(ish)

 

You May Also Enjoy

Breaking News

Homesellers face months of delays

The latest market analysis from House Buyer Bureau has revealed that home sellers in some parts of the country are facing Local Authority search waiting times of more than 90 days, with growing legal bottlenecks increasingly putting transactions at risk before they reach the finish line.   House Buyer Bureau analysed the latest Local Authority…
Read More →
can you drink tap water
Letting Agent Talk

What tenants really want from a HMO in 2026

By Allison Thompson, Chief Lettings Officer, Leaders part of LRG   Houses in Multiple Occupation (HMOs), also referred to as multi-lets or room rentals, have come a long way in the past couple of decades. Once thought of as very much at the bottom of the accommodation pile, with a reputation for being sub-standard, many…
Read More →
Estate Agent Talk

Rethinking Property Transactions Starts with Communication

By Cara Stanbridge, Head of Relationship Management at Nova Legal   Across the UK property market, transactions are in turmoil. Ongoing economic pressures are impacting house prices, mortgage deals, and overall demand, reflecting the uncertainty nationwide. In fact, a recent study found that for those who are taking the plunge to buy or sell this year,…
Read More →
Breaking News

B2L mortgage costs climb 64% in a decade

The latest research from London lettings and estate agent, Benham and Reeves, has revealed that the average monthly cost of a buy-to-let mortgage has climbed by as much as 64% over the last decade, as landlords continue to face mounting financial pressure alongside sweeping reforms introduced via the Renters’ Rights Act.   Benham and Reeves…
Read More →
Breaking News

Breaking Property News 13/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Renters’ Rights Act: What Estate Agents Need to Understand About the Tenant Impact   Author Andrew Stanton Editor EAN   The Renters’ Rights Act represents the biggest structural shift to the private rented sector in decades, and while much of the conversation has focused…
Read More →
Breaking News

First-time buyers bear the brunt of mortgage mayhem

Moneyfacts UK Mortgage Trends Treasury Report data reveals that despite mortgage turmoil easing in April, first-time buyers remain under pressure from reduced choice and stretched affordability. Mortgage product choice has contracted by around 10% since the start of March, with higher loan-to-value deals (10% or less deposit or equity) falling by 14%, a blow to…
Read More →