[41 min video] How I increased my managed portfolio by 200 properties in 21 months – One Letting’s Agents story of beating the Corporates and Cheap fee agents in his town

June 24, 2016

41 minutes – that’s a long time – yes, but if you are in the Lettings game for the long term .. you might be interested in this very personal story of a Letting Agent.

Daren from Derby will tell you his whole story, from the early days of the Millennium when he started his agency in Derby with his lovely wife. He talks about his hopes, fears and dream in starting his agency and the excitement he and the family had.How by 2009/10 he and his team had grown the business to 900 managed properties.

… then, he tells us of the lean years of 2011, 2012 and 2013 … where he only grew his portfolio / lettings book by only 50 properties in 4 years (thats only 12 per year or 1 a month).. he tells us it was like walking through treacle with all the corporates jumping on the lettings bandwagon and the cheap fee agents .. all taking market share. He shares how he and his team weren’t in a  good place, this hopes and dreams weren’t being met, he was working silly hours and wasn’t enjoying it.

Then in early 2014, how things changed ..not overnight mind you.. bit still changed and how his, his family’s, his team’s lives’ were made better because of the uplift in business. He could pay the team more, employ more people, he and his wife had a better work/life balance …. all because he took his managed stock from 950 properties to 1150 properties in 21 months (this was filmed in November 2015)

So, choice is yours .. yes, its 41 minutes .. valuable time you could be on Candy Crush or looking at peoples dinners on Facebook … yet if you are genuinely interested in being a better agent and enjoying your job more, then you might benefit from listening to Daren’s story and how it relates to you and your story as a letting agent.

I honestly believe you will be able empathise and relate to his story .. because I believe your story will be very similar to his and you will learn something to make your life better.

Christopher

““

 

 

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

You May Also Enjoy

Estate Agent Talk

Real Estate Lawyers: Who They Are and What They Do?

When you want to purchase or sell a property, the best course of action would be to seek help from professionals. Real estate transactions usually involve huge sums of cash, so the legal protocols are there to ensure your security and prevent you from falling victim to fraud. Hiring a real estate attorney is essential,…
Read More →
Breaking News

Weekly News Roundup – 03/05/24

A roundup of the week’s top property and proptech news stories in partnership with Proptech-X   Table of Contents Is Zoopla holding back the housing market? Will Yardi’s multi-million gamble on WeWork the former £37Bn Unicorn pay off? Nimbus report gives oversight on retail market post Covid   Is Zoopla holding back the housing market?…
Read More →
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker – 02/05/24

Matt Smith, Rightmove’s mortgage expert said: “Next week’s Bank of England meeting will be quite key for setting the tone for mortgage rates leading into summer. An uneasy few weeks for the world economy has meant that there is still a lot of uncertainty around when we might see the first interest rate cut – and…
Read More →
Estate Agent Talk

Powering Up Your Brokerage: How Real Estate Apps are Transforming the Industry

The real estate industry once literally hand-to-hand with traditional printed flyers and face-to-face meetings became digital-friendly after the revolution of technology. Among the key drivers of this transformation is the real estate app through which brokerages redefine the role they perform and the way they interact with clients. Streamlined Workflows and Increased Efficiency Gone are…
Read More →
Breaking News

Breaking Property News – 02/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X. Is Zoopla holding back the housing market? Maybe it is me! and definitely me and my dog Zara do not think like most people, but – each month in the UK just 100,000 properties complete (exchange) and in the past decade this has been the…
Read More →
Breaking News

Breaking Property News – 01/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Fine & Country relaunches Masterclass Series for 2024 to support network in winning more business Set to take place in both London and Huddersfield, Fine & Country will be hosting informative and engaging Masterclass sessions again this year, sharing insight from property experts on…
Read More →