Part 2 – How to get more properties to sell for your estate agency [ 9 min video]

July 11, 2016

Low fees, record low numbers of people coming on the market, Purplebricks and Onliners nibbling our market share.

The old ways of attracting homeowners to use our estate agencies dont work any more, and all of us know we need to change, but we don’t don’t know how to change, so we have reasoned our way into elaborate excuses that deny our need for change.

We do not appreciate inertia’s power over us. Given the choice, we prefer to do nothing—which is why I suspect our answers to “How long has a lack of stock been an issue for our estate agency?” are counted in terms of years rather than months.

Inertia is the reason we never start the process of change. It takes extraordinary effort to stop doing something in our comfort zone (because it’s painless or familiar) in order to start something difficult that will be good for us in the long run.

I cannot supply the required effort in these videos. That’s up to you… but I show you how with support, coaching and guidance.

But through a simple process focusing on a structure and focus,  I can provide you with the kick start that triggers and sustains positive change for your estate agency.

All of us are guilty of not dong anything because we don’t know how to execute a change. … but there’s a difference between motivation and understanding and ability

I can help you the understanding and ability .. the question is .. do you have the motivation?

kind regards

Christopher

PS For Part 1 of this series – here is the link https://youtu.be/gYBy0eLR07k

PPS Part 3 to be published soon!

PPPS For other videos on the sam subject  – these might be of interest https://goo.gl/d3A9tq

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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