People, goldfish and estate agencies in 60 seconds

August 4, 2016

You’re busy.

We all are.

Time is our rarest commodity.

Followed fast on its heels by our attention.

We have to use both wisely.

It’s exactly the same for your potential customers.

They haven’t got the time to give your marketing and PR their full attention. Or have they?

In my experience you can grab people’s attention by using a simple technique – identify clearly your main message.

What’s the ONE thing you want people to remember about your agency?

Yep that’s right whether it’s a blog, direct mail, email marketing article or a newspaper advert each piece should have one Waterford Crystal clear message. Because in this age of perpetual messages people’s memories are becoming goldfisheque.

Main messages such as:

We’re the biggest in town according to Rightmove.

We’ve 30 years experience.

We specialises in bungalows.

We support local charities and community groups.

We’re not like other agents.

We’re the family agent you can trust.

The quicker you can get that message across the better. And remember it must be consistent.

Your message is more than your strap line, much more.

Everything you do with your marketing and PR must reinforce the message.

Thanks for reading and here’s to your next instruction.

Jerry

PS: So what’s the message you are sending out to your market?

Alex Evans

You May Also Enjoy

Breaking News

Property values climb in Q1

The latest Property Market Index Review by London lettings and estate agent, Benham and Reeves, has revealed that the property market lost momentum during the first quarter of 2026, with house prices showing signs of recovery following the previous quarter’s fall.   The Benham and Reeves Market Index Review The Benham and Reeves Property Market Index…
Read More →
Breaking News

Propertymark backs move to commonhold

Propertymark has welcomed proposals from the Ministry of Housing, Communities and Local Government to phase out the sale of new leasehold flats in England and Wales, while warning that the transition to commonhold must be carefully managed to avoid market disruption and consumer confusion. Responding to the UK Government’s consultation on “Moving to commonhold: banning…
Read More →
Letting Agent Talk

Phasing out leasehold flats is the right thing to do

Propertymark has welcomed UK Government proposals to ban the sale of new leasehold flats and replace them with a commonhold system designed to give homeowners greater control over their properties. Responding to a consultation launched by the Ministry of Housing, Communities and Local Government, Propertymark said the reforms could help tackle many of the long-standing…
Read More →
Letting Agent Talk

Deposit Disputes Are Rising – Are Baths to Blame?

Interior Designers Say Acrylic Baths Are the Hidden Culprit in Family Rentals Deposit disputes over bathroom damage are rising, and acrylic bath surfaces are the overlooked culprit. Acrylic baths are often marketed as lasting 10 to 15 years or more, yet designers say many start to look tired in busy family homes within just a…
Read More →
Breaking News

Inheritance tax haul grows as more families are dragged into the tax net

Inheritance tax receipts got off to a slightly slower start in the first month of the 2026/27 tax year, but the figures still underline how rapidly the tax burden on estates continues to grow. HM Revenue & Customs (HMRC) collected £0.7 billion in inheritance tax in April, £65 million less than during the same month…
Read More →
Breaking News

The 10 biggest homebuyer turn-offs

From overgrown gardens to nightmare neighbours, homeowners across Britain could be knocking tens of thousands of pounds off the value of their property before a buyer even makes an offer.   New insight from House Buyer Bureau reveals the most common homebuyer turn-offs that could be thwarting your chances of making a sale, and the…
Read More →