Industry Interview: Melanie Peters of Waterside Properties in Dorset

December 5, 2016

Is the way that Estate Agents engage with consumers changing? Is social media, apps and website having a greater importance than leafleting, local newspaper adverts and high street presence?

Social media is certainly a very important way of showcasing individual businesses.

We as an agency have devoted a great deal of time to our Twitter and Facebook profiles during 2016.

I myself have attended ÿ2 courses this year specifically aimed at the use of Twitter and Facebook for business.

We definitely find that most of our clients come to us via the major property portals, as well as our own website.

We still find that local leafleting is productive at getting our name out there.

We no longer advertise in the local press, but continue to advertise in specialist magazines.

We have a high street presence and on the whole I think clients still prefer to deal with agents on a personal level.

What makes a good estate agent and what makes for a good estate agency today?

I think that what makes a good agent is communication!

Active sales progression is required to see a deal through to the end.

Communicating with buyers, sellers, solicitors and other agents is crucial.

Good customer service is also paramount, this is the way to get repeat business and recommendation.

Online / Hybrid Estate Agencies, Brexit, Onthemarket, Trump – Is it still full steam ahead for the UK property industry despite so much changing and happening?

2016 has been a very strange year for estate agencies!

The market for family homes has remained buoyant, throughout the year.

However all the political changes we have seen this year, in particular the change to stamp duty in April, have had an effect on our market.

Our agency specialises in the sale of waterside homes, and it is the investment, second homes and luxury market that has been most effected in 2016.

 

Thank you Melanie Peters for answering our questions! Waterside Properties website can be found here.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Estate Agent Talk

Alterations can change a property’s rebuild cost

‘Don’t get caught short’ warning to homeowners from valuations experts – alterations can change a property’s rebuild cost Properties change over time. Homeowners may add an extension, upgrade a kitchen or bathroom, alter the layout, or even change how the building is used, but when do those changes mean it’s time for a new rebuild…
Read More →
Breaking News

HMO conversions hit investors for £82,000 on average

The average cost of converting a property into a house in multiple occupation (HMO) is estimated at more than £82,000 across England, according to new research by residential property management specialist, Rushbrook, although investors looking to avoid the conversion process have more than 2,500 existing licensed HMOs available to purchase. Rushbrook analysed HMO property listings across…
Read More →
Estate Agent Talk

Selling a HAUNTED house?

Property lawyer reveals whether you have to tell buyers about ghosts    HOMEOWNERS selling a property with a spooky reputation have been warned that its haunted history could come back to bite them if a nervous buyer starts asking questions. From unexplained footsteps and doors opening by themselves to tales of former residents refusing to…
Read More →
Breaking News

Renters call for greater transparency in HMOs

National findings released as 1 in 5 tenants report feeling unsafe at some point during their tenancy because of a housemate Rising housing costs pushing more people towards shared accommodation      42% of tenants received no information about their housemates before moving in 60% wish they had known more about who they would be living with…
Read More →
Breaking News

Housing Insight Report: August 2026

August’s figures reveal a housing market where activity continues, but buyers are taking a more cautious approach, making realistic pricing and negotiation increasingly important. Meanwhile, growing tenant demand and limited rental supply continue to create challenges across the lettings market, highlighting the different pressures facing buyers, sellers, landlords and renters. Nathan Emerson, CEO of Propertymark,…
Read More →
mycelium growth
Estate Agent Talk

How to spot and prevent damp and mould in your home

As temperatures fall and homes become more susceptible to condensation and moisture, Propertymark is urging tenants and homeowners to be aware of the signs of damp and mould and take action early to protect their homes and their health. Two-year-old Awaab Ishak died from a severe respiratory infection after being exposed to damp and mould…
Read More →