Email Marketing and your Estate Agency:
It is by far one of the most important tools for communicating in business that we have readily available and yet many businesses still do not maximise the full potential they hold. Yes, social media is a power force steaming ahead for many businesses – Free to use, easy to use and if used correctly it can be a powerful and target driven shop window to help to sell our products and services… But we come back always to emails, the channel of communication that many warm connections and business deals are made and completed within it’s virtual space.
Emails have been with us since the early 1970’s and it is said that by 2019, over one-third of the
worldwide population will be using them. Another important factor to consider is that emails have managed to follow the innovation is both computers and the internet to continue evolving and stamping it’s authority as the main channel of communication online with a predicted volume of 225 billion average being sent each and every day, yes each day in 2017! Not only computer and internet, but mobiles and tablets have also continued to adopt emails so we really must acknowledge that email marketing for business should be at the fore front of many businesses.
There are many tasty facts and figures on email marketing online and they provide us with a great indication on how we should go about adopting email marketing within our businesses and the best routes to take. For instance, it is said 50% of email users will check their inboxes whilst in bed, more and more employees are updating themselves with their emails outside of working hours and that nearly 100% of emails sent will make it to the recipients inbox compared to only 5% of Facebook fans seeing your latest update in their news feed.
I would say that most of us who use emails, be it for business or for social reasons, know what good email marketing is already. If you are not with me on this, then consider what you do already when checking your inboxes and how you go about selecting / swiping right / deleting / trashing those boring looking spammy ones compared to those which have grabbed your attention, even if they are too emails with spam content. You know how within the first sentence you have lost interest in some emails where as others you have read through… Some you do not click the links provided and yet others you have… You are engaged by some photos and others not, you have watched that video or contributed to that poll etc, etc. So, you know what works already and what does not, so with this in mind, surely you can be working harder on your email marketing for your business?
What increases your chances that an email will be read, will be acted upon and will end up offering you back return on investment?
One really neat trick which some businesses are starting to use already is email branding which is a system that enables your emails to go out fully branded with clickable call to action links and a full signature with contact details and live social links. What this does is not only sends for you an email with the message you wish to send out, but also the opportunity for further direct marketing from key banner placements at the header and footer of your emails (most businesses sending email will only ever be able to, via simple html coding, add a basic signature to the footer area of their emails).
It is said that we send and receive over 100 emails each and every working day so with this kind of daily activity within one form of key marketing channel we should at the very least be maximising the potential of it? By adding email stationary to your emails you are able to entice click throughs to key capture pages on your website, your listings on Rightmove, new followers to your social media accounts and other clickable links through to your online network. The emails are still communicating your direct message and the images and branding can easily be ignored if required by the end users, but nonetheless you have increased the opportunity of a key marketing message being acted upon.
To find our more about Email Stationary for UK Estate Agents simply visit Mailsign today via: https://www.mailsign.co.uk
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