Local Property Expert? Why not be an Authority instead?

March 15, 2017

Let’s be frank:  It is a much easier to sell your letting and estate agency services when landlords and house-sellers think know you are the authority.

In fact, it’s not just easier to sell your agency services, it’s like your letting/estate agency services start selling themselves because of your reputation, your positioning, and the level of banter going on via facebook and twitter

Landlords and House sellers keep using your services because they have not just heard that you are the main man (or woman) in one place after another .. you are bigger than that … You are the authority.

And authority sells.  Boy, does it ever.  Establish yourself as not just an expert, but an authority, and the whole game changes.

Why?  Because the terms “expert” and “authority” mean two totally different things:

“Experts” have tonnes of knowledge and sometimes experience on a subject, but that doesn’t mean anyone gives a F***.

“Authorities” are experts who have an audience which unquestionably gives a F***.

Think about it: What do (most) people do in the face of authority?

They listen to what that authority says, and that authority’s word becomes law.  They trust that person not only to be right about their field of expertise, but to be so right they’re worth listening to, following, and loyally defending.

Authorities aren’t simply experts:  They are in the position to lay down the law – their law – and have people accept it because the authority sets the guidelines.  The authority sets the tone for the town.  The authority is a leader, not because they claim to be but because they have followers.

Watch this FREE TRAINING VIDEO on how to start to become that local property guru, that Authority and start your journey in an up and coming series ….

https://youtu.be/9ivBMac6f2A

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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